Wenn Sie sich jemals gefragt haben, woher die Daten im Social ROI-Dashboard von Agorapulse stammen oder warum sie sich von Google Analytics unterscheiden, finden Sie hier einen kurzen Überblick speziell für GA4-Metriken.
1. Social Analytics
Social Analytics zeigt globale Daten über die Auswirkung von Social Media auf die Website-Aktivität. Bitte beachten Sie, dass ALLE unten aufgeführten Messwerte nur für organische soziale Aktivitäten gelten. Um organische soziale Daten anzuzeigen, müssen Sie in Ihren GA4-Berichten einen Filter „Sitzungsstandardgruppierung“ = „Organisches soziales Netzwerk“ anwenden.
Agorapulse dashboard | Google Analytics 4 metric | Note |
Visitors | Total Users | Total User metric for users coming from organic social activities. You can check this data inside GA4 in the Reports > Engagement > Events section. |
Conversion Event Completion | Conversions | Reports > Engagement > Conversions: Event Name > There you can find the “Purchase” conversion event and check the table for “Conversions“ |
Conversion Event Value | Event Revenue | Reports > Engagement > Conversions: Event Name > There you can find the “Purchase” conversion event and check the table for “Event Revenue“ |
Funnel By Campaign | Session Campaign | In Acquisition > Traffic Acquisition, filter on “Session Default Chanel Group” as a first filter and “Session Campaign” as a secondary filter; you can then check “Organic Social” rows in the table for “Users”, “Conversion: All Events” or “Conversion: Purchase” data |
Funnel by Landing page | Landing page | In Acquisition > Traffic Acquisition, filter on “Session Default Chanel Group” as a first filter and “Landing page + query string” as a secondary filter; you can then check “Organic Social” rows in the table for “Users”, “Conversion: All Events” or “Conversion: Purchase” data |
Funnel by Source | Social Network | In Acquisition > Traffic Acquisition, filter on “Session Default Chanel Group” as a first filter and “Session Source” as a secondary filter; you can then check “Organic Social” rows in the table for “Users”, “Conversion: All Events” or “Conversion: Purchase” data |
2. Your Social ROI
Your Social ROI stellt Daten dar, die von Social-Media-Inhalten generiert wurden, die von Agorapulse veröffentlicht wurden (sowohl von Veröffentlichungs- als auch von Inbox-Inhalten wie Posts oder Kommentarantworten).
Agorapulse dashboard | Google Analytics 4 metric | Note |
Visitors | NA | Unique “Session Start” events BUT filtered by tracked posts published from Agorapulse |
Conversion Event Completion | NA | Conversions BUT filtered by tracked posts published from Agorapulse |
Conversion Event Value | NA | Revenue BUT filtered by tracked posts published from Agorapulse |
Funnel by Profile | N/A | Visitors, conversion event completions and value BUT filtered by Social Profiles for which posts were published from Agorapulse |
Funnel by Content type | N/A | Visitors, conversion event completions and value BUT filtered by types of content published from Agorapulse. Types of content are: posts, comments and direct messages. |
Top content | N/A | Visitors, conversion event completions and value for the top 5 published posts from Agorapulse. Note the data here is not lifetime but for the selected time period. |
Funnel by Team member | N/A | Visitors, conversion event completions and value BUT filtered by Agorapulse users that published content or shared links through comments and direct message responses. |