Agorapulse's Meta Ads reporting integration provides a comprehensive solution for analyzing both organic and paid social media performance on Instagram and Facebook. This integration eliminates the need for manual report creation, consolidates data from multiple sources, and provides a unified view of social media performance in a single place. By integrating data from Meta Ads Manager directly, you can streamline workflows and make informed decisions regarding your campaign using data-driven insights.
Please Note: The ability to sync data from Meta Ads is available depending on the subscription plan you have. If you would like to change your plan to access this feature, feel free to reach out to us here.
How to connect a Meta Ads account
You can connect your Meta Ads account directly in the Reports tool. After navigating to Reports, you will find the Ad accounts sub-menu.
You will then:
1. Select Connect Meta ad account or Manage Ad Account*
*If you have already connected an ad account previously
2. In the Ad accounts pop-up, press + Connect Account
3. After being redirected to Facebook, accept ad-related permissions
4. Select the box next to the relevant ad accounts and press Add __ account(s)
You can then add or remove ad accounts moving forward within the Ad accounts pop-up as shown previously.
A report will be created for each Meta ad account under the Ad accounts sub-menu within Reports. We will retrieve data from both Facebook and Instagram (if the ad account has results for both). Meta Ads data is synced automatically, and API requests are made in real-time. We do not store any data for this report in an effort to keep data up-to-date and accurate.
Please Note: You will need Owner or Manager-level permissions within Agorapulse and an Advertiser or Admin role in Meta Ads Manager to connect a Meta Ads account.
How to view Meta Ads reporting data
The Meta Ads report will display information per ad account. We will display reporting data in four separate tabs, providing in-depth insights that are organized granularly. These sections are:
Overview - A high-level performance summary of the ad account
Campaigns - A detailed view of all campaigns linked to the ad account
Ad Sets - A granular view of ad sets within each campaign
Ads - A specific drilldown on individual ads
Each section is structured efficiently to allow users to easily analyze data on each level. We have outlined the specifics of each tab below.
Date Range Selection
Users can select a date range and a comparison period (if applicable), in order to monitor changes over time. The date picker allows for a maximum period of one year.
Overview
The Overview tab is designed to provide a snapshot of key metrics, top-performing campaigns and ads during the selected period.
Running campaigns: The total number of campaigns that were running during the selected period. Their creation date can precede the selected period.
Spent: The amount spent by the ad account during the selected reporting period
Metrics available:
Reach: The number of unique people who saw the ads within the selected reporting period
Impressions: Total ad views within the selected period.
Clicks: Total clicks generated within the selected period
CTR (Click-Through Rate): The average percentage of clicks to impressions (total link clicks divided by impressions)
CPC (Cost-Per-Click): The average cost per click (total spent divided by total clicks)
CPM (Cost-Per-Mille): The average cost per 1,000 impressions (total spent divided by impressions, multiplied by 1,000)
Top Campaigns: Displays the two best-performing campaigns. This can be sorted by lowest Cost per conversion or by Number of conversions.
Top Ads: Displays the three best-performing ads. This can be sorted by lowest Cost per conversion or by Number of conversions.
Please Note: The definition of conversions and conversion goals are dependent on the settings you have configured within Meta Ads Manager. More information on these objectives is available here.
Campaigns
The Campaigns tab provides an overview of key metrics associated to each one of your campaigns that is linked to the relevant ad account.
Metrics available:
Status: The status of the campaign (Active, Archived, Completed, Deleted, Paused)
Reach: Total number of unique users who viewed the campaign within the selected reporting period
Impressions: Total campaign views within the selected period
Clicks: Total clicks generated by the campaign with the selected period
CTR: Percentage of clicks to impressions within the selected period
CPC: Cost-Per-Click calculation for the campaign within the selected period
CPM: Cost-Per-mille calculation for the campaign within the selected period
Engagement on posts: Total engagement on posts generated by the campaign within the selected period
Engagement on page: Total engagement generated by the campaign on the page within the selected period
Spent: Total amount spent on the campaign within the selected period
Objective: Objective of the campaign intended to be achieved
Conversion goal: Desired business outcomes of the campaign
Number of conversions: Number of achieved outcomes
Cost per conversion: Average cost per conversion (total amount spent divided by total conversions)
Note: The conversion goal and objective is configured within Meta Ads Manager. If the goal is Reach or Impressions, the cost per conversion = total amount spent divided by total conversions, multiplied by 1,000.
Ad Sets
The Ad Sets tab provides insights on performance metrics within specific Ad Sets within the selected period.
Metrics available:
Campaign: The name of the campaign to which the ad set is linked.
Status: The status of the ad set (Active, Archived, Completed, Deleted, Paused)
Reach: Total number of unique users who viewed the ad set within the selected reporting period
Impressions: Total ad set views within the selected period
Clicks: Total clicks generated by the ad set with the selected period
CTR: Percentage of clicks to impressions within the selected period
CPC: Cost-Per-Click calculation for the ad set within the selected period
CPM: Cost-Per-mille calculation for the ad set within the selected period
Engagement on posts: Total engagement on posts generated by the ad set within the selected period
Engagement on page: Total engagement generated by the ad set on the page within the selected period
Spent: Total amount spent on the ad set within the selected period
Objective: Objective of the ad set intended to be achieved
Conversion goal: Desired business outcomes of the ad set
Number of conversions: Number of achieved outcomes
Cost per conversion: Average cost per conversion (total amount spent divided by total conversions)
Ads
The Ads tab provides insights into individual ads with performance metrics filtered by the selected period.
Metrics available:
Ad set: The name of the ad set to which the ad is linked
Campaign: The name of the campaign to which the ad is linked.
Status: The status of the ad (Active, Archived Completed, Deleted,Paused)
Reach: Total number of unique users who viewed the ad within the selected reporting period
Impressions: Total ad views within the selected period
Clicks: Total clicks generated by the ad with the selected period
CTR: Percentage of clicks to impressions within the selected period
CPC: Cost-Per-Click calculation for the ad within the selected period
CPM: Cost-Per-mille calculation for the ad within the selected period
Engagement on posts: Total engagement on posts generated by the ad within the selected period
Engagement on page: Total engagement generated by the ad on the page within the selected period
Spent: Total amount spent on the ad within the selected period
Objective: Objective of the ad intended to be achieved
Conversion goal: Desired business outcomes of the ad
Number of conversions: Number of achieved outcomes
Cost per conversion: Average cost per conversion (total amount spent divided by total conversions)