Understanding how your audience feels about your brand is essential for effective social media management. The Inbox sentiment analysis report provides a detailed overview how users feel when interacting with your content. The report itself is split up into two sections: Inbox sentiment score and Inbox sentiment per day.

The Inbox sentiment analysis report is available within the Audience report for:

Facebook
Instagram
X (Twitter)
LinkedIn
Youtube

By examining this report, you can identify trends in sentiment, track how customer attitudes evolve over time, and make more informed decisions to improve engagement. In this article, we will walk you through how to view and interpret the Inbox sentiment analysis report.

For more information on Inbox sentiment analysis, please take a look at this article.

Note: The Inbox sentiment analysis report is available depending on the subscription plan you have. If you would like to change your plan to access this feature, feel free to reach out to us here.

What is sentiment in Agorapulse?

Sentiment can be used to track the health of your brand's image. Within Agorapulse, it is split into three different categories:

Positive
Neutral
Negative

Agorapulse automatically classifies conversations within the Inbox into one of these three categories. The reports as shown below will provide a high-level overview of sentiment related to your online presence (per social profile) as a whole. To identify sentiment in individual conversation, please take a look at this article.

Note: Some items cannot be analyzed due to language or other constraints.

How to view the Inbox sentiment score

The Inbox sentiment score is calculated by taking the number of conversations with positive sentiment and dividing it by the number of conversations with positive and negative sentiment.

Metrics available:

Total analyzed items: Sum of positive, neutral, negative and undefined items
Total items with assigned sentiment: Sum of positive, neutral and negative items
Percentage of items with sentiment: Ratio of analyzed items that have been assigned a specific sentiment (positive, neutral or negative)
Sentiment score: Ratio of positive items divided by the total of positive and negative items
- Score <= 20: Very negative
- 20 < Score <= 35: Quite negative
- 35 < Score <= 49: Slightly negative
- 49 < Score < 65: Slightly positive
- 65 <= Score < 80: Quite positive
- Score =>80: Very positive
Positive items: Number of inbox items received during the reporting period which has been assigned a positive sentiment
Neutral items: Number of inbox items received during the reporting period which has been assigned a neutral sentiment
Negative items: Number of inbox items received during the reporting period which has been assigned a negative sentiment

Note: If an item has been deleted from the Inbox, the assigned sentiment is still visible in the Inbox sentiment analysis report. For this reason, it is possible to see discrepancies between the items in the Inbox and the analyzed items in the sentiment analysis report.

How to view Inbox sentiment per day

The Inbox sentiment per day provides a daily overview of sentiment on Inbox conversations. This can help identify and trends that may be associated with your publishing schedule or specific pieces of content.

The bar graph provides a visual representation of the sentiment ratio on a given day within the specified period.

Metrics available:

Positive items: Number of inbox items received during the reporting period which has been assigned a positive sentiment
Neutral items: Number of inbox items received during the reporting period which has been assigned a neutral sentiment
Negative items: Number of inbox items received during the reporting period which has been assigned a negative sentiment
Variation: Change in sentiment type from the previous period

Please Note: If an item's sentiment is updated, the change will be reflected in the counter for the item's original received date. For example, if an item was received on November 5th and its sentiment was reclassified from neutral to positive on November 7th, the November 5th count will adjust with -1 for neutral items and +1 for positive items.

How to export the Inbox sentiment analysis report

The Inbox sentiment score and the Inbox sentiment per day reports are available in the following export format:

PDF

Select Export on the top right-hand side of the Reports tool
Choose PDF - Selected Data
Select Inbox sentiment score and/or Inbox sentiment per day
Click Export

CSV

Select Export on the top right-hand side of the Reports tool
Choose CSV - Global Data

These columns are available before the community management section. The available metrics are:

Positive items : Sentiment - positive items
Neutral items: Sentiment - neutral items
Negative items: Sentiment - negative items
Sentiment score: Sentiment - score

Open API

Available (if Open API has been integrated) in the Audience endpoint:

positiveItemsCount = Number of items with positive sentiment
neutralItemsCount = Number of items with neutral sentiment
negativeItemsCount = Number of items with negative sentiment
sentimentScore = Ratio of positive items divided by the total of positive and negative items

Looker Studio

Available (if Looker Studio has been integrated) in the Daily stats section:

Daily > Positive items
Daily > Neutral items
Daily > Negative items
Daily > Sentiment Score

Note: The Open API and Looker Studio integrations are available depending on the subscription plan you have. If you would like to change your plan to access this feature, feel free to reach out to us here.