Agorapulse's LinkedIn Ads reporting integration offers a centralized solution for reviewing paid campaign performance of LinkedIn ad accounts. This feature enables users to analyze advertising impact directly, eliminating the need for manual data compilation from LinkedIn Campaign Manager or other sources.
To view LinkedIn Ads data, you must first connect all relevant ad accounts by following these steps. More information on selecting a reporting period is available here. Key results and objectives must be configured in LinkedIn Campaign Manager to populate values.
It is not possible to export the LinkedIn Ads report from Agorapulse.
Please Note: The ability to sync data from LinkedIn Ads is available depending on the subscription plan you have. If you would like to change your plan to access this feature, feel free to reach out to us here.
How to view the LinkedIn Ads Report
Once your LinkedIn Ad account has been connected, you can access the report by following these steps:
Click the Analytics icon in the left-hand navigation menu
Select Reports
Expand the Ad accounts section
Choose your LinkedIn Ad account from the list
To add or remove an ad account to/from the LinkedIn Ads report from the Ad accounts section of the Reports tool:
Click Manage Ad Account in the top right of the Ad accounts section
Use the toggle to turn the LinkedIn ad account on or off
When toggled on, a report will be generated and made accessible under the Ad accounts section in Reports.
The LinkedIn Ads report is organized into four separate tabs, providing granular insights into your ad account's performance. These sections are:
Overview - A high-level performance summary of the ad account
Campaigns - A detailed view of all campaigns linked to the ad account
Ad Sets - A granular view of ad sets within each campaign
Ads - A specific drill-down on individual ads
Overview
The Overview section of the LinkedIn Ads report is designed to provide a snapshot of key metrics, top-performing campaigns and ads during the selected reporting period.
Metrics available:
Running campaigns - Total number of campaigns active at any point during the selected reporting period
Spent - Total amount spent during the selected period
Reach - The number of unique LinkedIn members who saw your ads
Impressions - Total number of times your ads were shown on screen (can include multiple views by the same user)
Clicks - Total number of times users clicked on your ad elements
CTR (Click-Through Rate) - The percentage of impressions that resulted in a click (Clicks divided by Impressions)
CPC (Cost per Click) - The average amount spent per click (Total Spend divided by Clicks)
CPM (Cost per Mille): The average cost per 1000 impressions (Total Spend divided by Impressions x 1000)
Top campaigns
The Top campaigns section in the Overview tab of the LinkedIn Ads report displays the two best-performing campaigns and can be sorted by Cost per key result and Key results.
Metrics available:
Objective - The business goal selected for the group (e.g., website visits, job applications)
Key result (KR) - The primary outcome or conversion tracked for the campaign
Cost per KR - The total spend divided by the number of key results/conversions
Top ads
The Top campaigns section in the Overview tab of the LinkedIn Ads report displays the top three ads by performance, and can be sorted by Cost per key result and Key results.
Metrics available:
Objective - The business goal selected for the group (e.g., website visits, job applications)
Key result (KR) - The primary outcome or conversion tracked for the campaign
Cost per KR - The total spend divided by the number of key results/conversions
Campaign groups
The Campaign groups tab in the LinkedIn Ads report displays performance data for top-level groupings of your LinkedIn ad account. These groups allow you to organize and manage multiple campaigns under a shared objective or initiative.
Filters available: Status
Metrics available:
Status - Indicates whether the group is Active, Paused, Archived, Completed, or Deleted
Reach - Unique users who saw any ads within the campaign group
Impressions - Total views across all campaigns within the group
Clicks - Total number of times users clicked on ad elements within the group
CTR - Ratio of clicks to impressions
CPC - Average cost per click
CPM - Average cost per 1000 impressions
Engagement - Total interactions with your ads, including clicks, likes, shares and comments
Spent - Total ad spend within the group
Budget - Allocated budget for the group
Created on - Date the group was created
Note: You can click See campaigns to open the Campaigns tab with the Campaign group filter automatically applied. Click Open in LinkedIn to open the LinkedIn Campaign Manager.
Campaigns
The Campaigns tab in the LinkedIn Ads report displays performance data for individual campaigns. These campaigns are directly nested under campaign groups and manage ad creatives.
Filters available: Status, Objective, Campaign group
Metrics available:
Campaign group - The name of the group to which the campaign belongs
Status - Indicates whether the campaign is Active, Paused, Archived, Completed, or Deleted
Reach - Unique users who saw any ads within the campaign
Impressions - Total views across the campaign
Clicks - Total number of times users clicked on ad elements within the campaign
CTR - Ratio of clicks to impressions
CPC - Average cost per click
CPM - Average cost per 1000 impressions
Engagement - Total interactions with your ads, including clicks, likes, shares and comments
Spent - Total ad spend within the group
Objective - The business goal selected for the campaign (e.g., website visits, job applications)
Budget - The allocated budget for the campaign
Key result (KR) - The primary outcome or conversion tracked for the campaign
# of KR - The number of key results or conversions achieved
Cost per KR - The total spend divided by the number of key results/conversions
Note: You can click See related ads to open the Ads tab with the Campaign filter automatically applied. Click Open in LinkedIn to open the LinkedIn Campaign Manager.
Ads
The Ads tab in the LinkedIn Ads report shows performance data for individual ad creatives. This section enables detailed analysis of ad performance within campaigns.
Filters available: Status, Objective, Campaign group, Campaign
Metrics available:
Campaign - The name of the individual campaign within the group
Campaign group - The name of the group to which the campaign belongs
Status - Indicates whether the ad is Active, Paused, Archived, Completed, or Deleted
Reach - Unique users who saw the ad
Impressions - Total views across the ad
Clicks - Total number of times users clicked on ad elements
CTR - Ratio of clicks to impressions
CPC - Average cost per click
CPM - Average cost per 1000 impressions
Engagement - Total interactions with your ad, including clicks, likes, shares and comments
Spent - Total ad spend for the creative
Objective - The business goal selected for the ad (e.g., website visits, job applications)
Budget - The allocated budget for the ad
Key result (KR) - The primary outcome or conversion tracked for the ad
# of KR - The number of key results or conversions achieved
Cost per KR - The total spend divided by the number of key results/conversions
Note: You can click Open in LinkedIn to open the LinkedIn Campaign Manager.