Product tagging on Instagram allows you to tag products directly in your posts, carousels, and Reels so viewers can see details such as price and description, and in supported regions, complete the purchase without leaving Instagram.
For Agorapulse users, setting up Commerce Manager is the first step in enabling product tagging. Once your shop is approved and connected to Instagram, you can tag products directly in the Publishing Composer to make your catalogue more accessible.
In this article we will cover:
Please Note: The ability to tag products on Instagram is available to users on a Professional, Advanced or Custom subscription plan. Please reach out to our support team if you would like access to this feature.
How to set up Commerce Manager for product tagging
Commerce Manager is Meta’s platform for managing your online shop across Facebook and Instagram. It stores your product catalogue, controls how and where your products are displayed, and manages checkout options.
For Agorapulse users, setting up Commerce Manager is essential for enabling product tagging on Instagram, as it provides the catalog and shop connection required for tagging products in posts, carousels, and Reels.
You can set up Commerce Manager directly through Meta or by syncing products from Shopify.
To enable product tagging in Agorapulse, you need:
An Instagram Business (Professional) account
A Facebook (Meta) Business Manager account with Admin access
A website where you sell physical products
Compliance with Meta’s Commerce eligibility requirements
A product catalog in Commerce Manager (products can be added manually, in bulk, or synced from an e-commerce platform such as Shopify)
Shop approval from Meta (this review process can take several days and must be completed before you can tag products)
A chosen checkout method (set during initial Commerce Manager setup) which affects your ability to use product tagging in some countries
Set up through Meta
Follow Meta’s instructions to create a product catalog and configure your shop in Commerce Manager.
Set up through Shopify
If you use Shopify, you can sync your store directly to Commerce Manager. See Shopify’s guide to connecting Facebook & Instagram Shopping.
Commerce Manager Checkout Requirements
Due to an Instagram API change, some countries cannot use product tagging unless the Instagram Checkout method is enabled in Commerce Manager.
Instagram Checkout allows customers to complete purchases directly on Instagram instead of being redirected to your website.
This setting is chosen during the Checkout method step in Commerce Manager setup.
Only selected countries can continue using product tagging without enabling Checkout.
For additional details and the full list of supported countries list, see Meta’s article on checkout methods.
How to tag products on Instagram posts in Agorapulse
Once your Commerce Manager is set up and connected to Instagram, you can tag products when creating Instagram content in Agorapulse.
To tag a product when creating an Instagram post in the Publishing Composer:
Select an Instagram profile and add media/text
In the Instagram options panel, click the Tag products icon
Search for the product from your connected catalog and click to place the tag
Add additional tags as needed, following the limits below
Save your changes and schedule or publish the post
Instagram Product Tagging Limits
Posts: Up to 20 products per post.
Carousels: Up to 20 products per carousel, with a maximum of 5 tags per individual slide. Tags can be placed on different slides within the same carousel.
Reels: Up to 30 products per Reel. Tags can be placed anywhere in the frame and will be visible during playback.
Daily limit: Up to 25 tagged media posts in a 24-hour period.
Product tagging is only available on Instagram, not Facebook.
Only available for Business accounts (not Creator accounts).
Catalogs cannot be created or edited in Agorapulse.
Collaborative catalogs (e.g., partner or affiliate catalogs) are not supported.
No insights (views or clicks) are available for product tags via the Instagram API.