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Facebook metric deprecation (March 2026)

Learn how Facebook metrics will be affected by recent changes to Meta's API.

Updated today

On March 12, 2026, Meta (Facebook) stopped providing demographic metrics in its Page Insights API. We have since confirmed that this is permanent and that the change affects all third-party Meta partners (including Agorapulse).

Historical Demographic data will still be accessible until May 2nd, 2026. After this, all demographic data will be removed from Facebook reports.

Please note: This change only affects Facebook pages. Instagram demographic data (age & gender) is not impacted.

Agorapulse Metrics Impacted

Definition

Agorapulse Reports Affected

Additional Notes

World map

Heat map showing followers by country

Audience > Demographics

Meta will deprecate this metric from their API without providing an alternative.

This will be kept for historical reporting purposes until May 2nd, 2026

By country

Demographic information about your audience's country

Audience > Demographics

Meta will deprecate this metric from their API without providing an alternative.

This will be kept for historical reporting purposes until May 2nd, 2026

By city

Demographic information about your audience's city

Audience > Demographics

Meta will deprecate this metric from their API without providing an alternative.

This will be kept for historical reporting purposes until May 2nd, 2026

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