In the Report Studio, the Widget library is located in the left sidebar of the Report Editor. The Widget Library allows you to customize and add widgets that correlate to specific reporting metrics to your report. Widgets are grouped into five distinct categories to help you find specific data points:
Audience: 10 widgets covering follower growth, reach, and demographics
Inbox/CM: 6 widgets based on the daily metrics of your inbox
Content: 10 widgets for post engagement, publishing activity, and top content
Stories: 5 widgets for Story-related metrics only for Instagram
Miscellaneous: 2 widgets (Title and Text) used for section headers and commentary. Title and Text widgets are available for all social networks.
In this article, we will cover:
What widgets are supported on each social network?
In each category, the widget card displays Network badges to indicate which platforms are supported. For example, the Reach widget under Audience metrics is only available for Facebook, Instagram, and LinkedIn.
Note: If no network badges are displayed below a widget, this means that all social networks are supported.
The tables in the drop-downs below represent one of the five widget categories. The first column lists the specific widget, and the subsequent columns list the relevant social network. A ✓ symbol indicates that the social network has access to the corresponding widget, and a ✗ symbol indicates that the widget is not available on that social network.
Audience
Audience
Widget | Threads | Youtube | X (Twitter) | TikTok | |||
Profile performance | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Audience growth | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Engagement | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Engagement rate | ✓ | ✓ | ✓ | ✗ | ✓ | ✗ | ✓ |
User's activity | ✓ | ✓ | ✓ | ✗ | ✓ | ✓ | ✓ |
Impressions/Views | ✓ | ✓ | ✓ | ✓ | ✓ | ✗ | ✓ |
Video views | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
Reach | ✓ | ✓ | ✗ | ✗ | ✓ | ✗ | ✗ |
Label distribution | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Demographics | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✗ |
Inbox/CM
Inbox/CM
Widget | Threads | YouTube | X (Twitter) | TikTok | |||
Mentions | ✓ | ✓ | ✓ | ✗ | ✗ | ✗ | ✗ |
Inbox sentiment score | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Replies sent | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Reviewed items | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Team replies | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Team reviews | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Content
Content
Widget | Threads | YouTube | X (Twitter) | TikTok | |||
Published posts | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Top content | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Content performance | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Posts engagement | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Posts Impressions/Views | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Post reach | ✓ | ✓ | ✗ | ✗ | ✗ | ✗ | ✓ |
Hashtags and interactions | ✗ | ✓ | ✓ | ✗ | ✗ | ✓ | ✗ |
Best day & time to publish | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Best post types | ✓ | ✓ | ✓ | ✗ | ✓ | ✓ | ✓ |
Best label to use | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Stories
Stories
Widget | Threads | YouTube | X (Twitter) | TikTok | |||
Stories publishing | ✗ | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ |
Top content | ✗ | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ |
Stories engagement | ✗ | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ |
Stories impressions/views | ✗ | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ |
Stories reach | ✗ | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ |
Community Management
Community Management
Widget | Threads | YouTube | X (Twitter) | TikTok | |||
Replies sent | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Reviewed items | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Team replies | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Team reviews | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
What customization options are available for each widget?
All widgets in the widget library can be customized, and the customization options available depend on the type of widget selected.
Below is a breakdown of all of the customization options for all of the widgets currently available in Report Studio. Widgets are broken down by drop-downs for each report type (Audience, Inbox/CM, Content, Story, & Miscellaneous), and then there are additional drop-downs for each widget that break down all of the customization options.
Audience widgets
Audience widgets
Profile performance
Profile performance
Profile selection
Social profiles: Customize the selection to highlight a single or multiple social profiles.
Widget information
Title: Enter a title for the widget
Metrics & details
Metric displayed: Select from the following metrics to be displayed in the table:
Followers net growth
Total followers
Views
Engagement
Replies
Published posts
Reviewed items
Audience growth
Audience growth
Profile selection
Social profiles: Customize the selection to highlight a single or multiple social profiles.
Comparison: If multiple social profiles are selected, you can choose from the following options how data is compared across the selected profiles:
Compare profiles: Data will be shown separately for each selected profile, allowing you to compare individual profile performance
Compare networks: Data will be grouped by social network (e.g., all Facebook data, all LinkedIn data)
Base view: Data will be shown using the widget's primary dimension, with no additional grouping applied
Note: If more than 10 profiles are selected, data is automatically grouped by network.
Widget style
Widget size: Customize the size of the widget. The available sizes are:
Mini (3 columns)
Small (6 columns)
Medium (9 columns)
Large (12 columns)
Widget display: Select from the following options to customize how the data is displayed in the widget:
Line graph: Show trends over time
Bar chart: Compare values across categories
Table: Display data in rows and columns (If the Mini widget size is selected, Table will not be available)
Highlight: Highlight a single metric (Data aggregation is not available for this display.)
Widget information
Title: Enter a title for the widget
Metrics & details
Graph displayed: Choose which graph is displayed by the widget from the following options:
New and lost followers (This metric is only available for Line graph, Bar Chart, or Table displays)
Net growth
Total followers (If the Mini widget size is selected, these options will not be available)
New followers (Highlight only)
Lost followers (Highlight only)
Metric displayed: You can choose the displayed metrics in the graph:
New followers
Lost followers
Note: The Metric displayed section is only available when selecting New and lost followers under Graph displayed.
Graph/table settings: Depending on the selected Widget display option, either Graph settings (Line graph or Bar chart), Table settings (Table), or Data displayed (Highlight) will be displayed here. The following options are available:
Data granularity (Graph settings): Defines the time period for displaying your graph data (Daily, weekly, monthly).
Show graph legend (Graph settings): Toggle on or off the graph's legend.
Show total followers row (Table): Toggle on or off the row for total followers
Metric format (Highlight): Select whether you would like the data to be Rounded or if you would like the Exact data
Show metric variation (Highlight): Toggle on or off the metric variation
Engagement
Engagement
Profile selection
Social profiles: Customize the selection to highlight a single or multiple social profiles.
Comparison: If multiple social profiles are selected, you can choose from the following options how data is compared across the selected profiles:
Compare profiles: Data will be shown separately for each selected profile, allowing you to compare individual profile performance
Compare networks: Data will be grouped by social network (e.g., all Facebook data, all LinkedIn data)
Base view: Data will be shown using the widget's primary dimension, with no additional grouping applied
Note: If more than 10 profiles are selected, data is automatically grouped by network.
Widget style
Widget size: Customize the size of the widget. The available sizes are:
Mini (3 columns)
Small (6 columns)
Medium (9 columns)
Large (12 columns)
Widget display: Select from the following options to customize how the data is displayed in the widget:
Bar chart: Compare values across categories
Line graph: Show trends over time
Distribution: Show proportional breakdown
Table: Display data in rows and columns (If the Mini widget size is selected, Table will not be available)
Highlight: Highlight a single metric (Data aggregation is not available for this display)
Widget information
Title: Enter a title for the widget
Metrics & details
Engagement calculation: Click Customize engagement calculation to customize the metrics included in the engagement profile for each selected profile (All metrics are selected by default).
Metric breakdown: Customize how the breakdown of organic and paid data is displayed. This breakdown is only available for Facebook, Instagram, and LinkedIn. The available options are:
Organic, paid, and total
Organic only
Paid only
Total only
Graph/table settings: Depending on the selected Widget display option, either Graph settings (Line graph, Bar chart, or Distribution), Table settings (Table), or Data displayed (Highlight) will be displayed here. The following options are available:
Data granularity (Graph settings): Defines the time period for displaying your graph data (Daily, weekly, monthly).
Metric format (Graph settings): Allows you to choose between metrics being formatted as a Percentage or a Count.
Metric format (Graph settings): Allows you to choose between metrics being formatted as a Percentage or a Count.
Show total engagement row (Table settings): Toggle on or off the row for total engagement.
Show variation column (Table settings): Toggle on or off the variation column.
Expand details by profile and network (Table settings): Toggle on or off the drop-down showing a breakdown of individual engagement metrics (Reactions, comments, shares, etc.).
Metric format (Data displayed): Select whether you would like the data to be Rounded or if you would like the Exact data.
Show metric variation (Data displayed): Toggle on or off the metric variation.
Engagement rate
Engagement rate
Profile selection
Social profiles: Customize the selection to highlight a single or multiple social profiles.
Comparison: If multiple social profiles are selected, you can choose from the following options how data is compared across the selected profiles:
Compare profiles: Data will be shown separately for each selected profile, allowing you to compare individual profile performance.
Compare networks: Data will be grouped by social network (e.g., all Facebook data, all LinkedIn data).
Base view: Data will be shown using the widget's primary dimension, with no additional grouping applied.
Note: If more than 10 profiles are selected, data is automatically grouped by network.
Widget style
Widget size: Customize the size of the widget. The available sizes are:
Mini (3 columns)
Small (6 columns)
Medium (9 columns)
Large (12 columns)
Widget display: Select from the following options to customize how the data is displayed in the widget:
Bar chart: Compare values across categories
Line graph: Show trends over time
Highlight: Highlight a single metric (Data aggregation is not available for this display)
Table: Display data in rows and columns (If the Mini widget size is selected, Table will not be available.)
Widget information
Title: Enter a title for the widget
Metrics & details
Graph displayed: Choose which graph is displayed by the widget from the following options:
Per view (Available for Facebook, Instagram, LinkedIn, Threads, and TikTok)
Per reach (Available for Facebook, Instagram, and LinkedIn)
Metric breakdown: Customize how the breakdown of organic and paid data is displayed. This breakdown is only available for Facebook, Instagram, and LinkedIn. The available options are:
Organic, paid, and total
Organic only
Paid only
Total only
Graph/table settings: Depending on the selected Widget display option, either Graph settings (Line graph or Bar chart), Table settings (Table), or Data displayed (Highlight) will be displayed here. The following options are available:
Data granularity (Graph settings): Defines the time period for displaying your graph data (Daily, weekly, monthly).
Show graph legend (Graph settings): Toggle on or off the graph's legend.
Show overall avg. engagement rate row (Table settings): Toggle on or off the row showing the average engagement rate.
Show variation column (Table settings): Toggle on or off the variation column.
Show metric variation (Data displayed): Toggle on or off the metric variation.
User activity
User activity
Profile selection
Social profile: Select one or multiple social profiles to be displayed
Widget style
Widget size: Customize the size of the widget. The available sizes are:
Mini (3 columns)
Small (6 columns)
Medium (9 columns)
Large (12 columns)
Widget display
Note: If the Mini widget size is selected, no options will be availableHeatmap chart: See when activity peaks
Highlight: Highlight a single metric
Widget information
Title: Enter a title for the widget
Metrics & details
Note: If the Mini widget size or the Highlight display type is selected, no options will be availableGraph settings: Select from the following options to customize how the data is displayed in the widget:
Show graph legend: Toggle on or off the graph's legend
Impressions/Views
Impressions/Views
Profile selection
Social profiles: Customize the selection to highlight a single or multiple social profiles.
Comparison: If multiple social profiles are selected, you can choose from the following options how data is compared across the selected profiles:
Compare profiles: Data will be shown separately for each selected profile, allowing you to compare individual profile performance.
Compare networks: Data will be grouped by social network (e.g., all Facebook data, all LinkedIn data).
Base view: Data will be shown using the widget's primary dimension, with no additional grouping applied.
Note: If more than 10 profiles are selected, data is automatically grouped by network.
Widget style
Widget size: Customize the size of the widget. The available sizes are:
Mini (3 columns)
Small (6 columns)
Medium (9 columns)
Large (12 columns)
Widget display: Select from the following options to customize how the data is displayed in the widget:
Bar chart: Compare values across categories
Line graph: Show trends over time
Distribution: Show proportional breakdown
Table: Display data in rows and columns (If the Mini widget size is selected, Table will not be available.)
Highlight: Highlight a single metric (Data aggregation is not available for this display)
Widget information
Title: Enter a title for the widget
Metrics & details
Metric breakdown: Customize how the breakdown of organic and paid data is displayed. This breakdown is only available for Facebook, Instagram, and LinkedIn. The available options are:
Organic, paid, and total
Organic only
Paid only
Total only
Graph/table settings: Depending on the selected Widget display option, either Graph settings (Line graph, Bar chart, or Distribution), Table settings (Table), or Data displayed (Highlight) will be displayed here. The following options are available:
Data granularity (Graph settings): Defines the time period for displaying your graph data (Daily, weekly, monthly). (Available for the Line graph and Bar chart displays only)
Show graph legend (Graph settings): Toggle on or off the graph's legend. (Available for the Line graph and Bar chart displays only)
Metric format (Graph settings): Allows you to choose between metrics being formatted as a Percentage or a Count. Only available for the Distribution display option. (Available for the Distribution display only)
Show total views row (Table settings): Toggle on or off the row showing the total views.
Show variation column (Table settings): Toggle on or off the variation column
Metric format (Data displayed): Select whether you would like the data to be Rounded or if you would like the Exact data
Show metric variation (Data displayed): Toggle on or off the metric variation
Industry benchmark: Only available for Bar chart and Line graph display options. The following option is available:
Show benchmark on chart: Overlay your industry's top performers or a custom target on the chart.
Video views
Video views
Profile selection
Social profiles: Customize the selection to highlight a single or multiple Facebook pages.
Comparison: If multiple social profiles are selected, you can choose from the following options how data is compared across the selected profiles:
Compare profiles: Data will be shown separately for each selected profile, allowing you to compare individual profile performance.
Base view: Data will be shown using the widget's primary dimension, with no additional grouping applied.
Widget style
Widget size: Customize the size of the widget. The available sizes are:
Mini (3 columns)
Small (6 columns)
Medium (9 columns)
Large (12 columns)
Widget display: Select from the following options to customize how the data is displayed in the widget:
Bar chart: Compare values across categories
Line graph: Show trends over time
Distribution: Show proportional breakdown
Table: Display data in rows and columns (If the Mini widget size is selected, Table will not be available.)
Highlight: Highlight a single metric (Data aggregation is not available for this display)
Widget information
Title: Enter a title for the widget
Metrics & details
Metric displayed (Highlight only): Select one of the following metrics to be displayed:
Video views
Clicks
Autoplay
Metric breakdown: Customize how the breakdown of organic and paid data is displayed. The available options are:
Organic, paid, and total
Organic only
Paid only
Total only
Graph/table settings: Depending on the selected Widget display option, either Graph settings (Line graph, Bar chart, or Distribution), Table settings (Table), or Data displayed (Highlight) will be displayed here. The following options are available:
Data granularity (Graph settings): Defines the time period for displaying your graph data (Daily, weekly, monthly). (Available for the Line graph and Bar chart displays only)
Show graph legend (Graph settings): Toggle on or off the graph's legend. (Available for the Line graph and Bar chart displays only)
Metric format (Graph settings): Allows you to choose between metrics being formatted as a Percentage or a Count. Only available for the Distribution display option. (Available for the Distribution display only)
Show total views row (Table settings): Toggle on or off the row showing the total views.
Show variation column (Table settings): Toggle on or off the variation column
Metric format (Data displayed): Select whether you would like the data to be Rounded or if you would like the Exact data
Show metric variation (Data displayed): Toggle on or off the metric variation
Industry benchmark: Only available for Bar chart and Line graph display options. The following option is available:
Show benchmark on chart: Overlay your industry's top performers or a custom target on the chart.
Reach
Reach
Profile selection
Social profiles: Customize the selection to highlight a single or multiple social profiles.
Comparison: If multiple social profiles are selected, you can choose from the following options how data is compared across the selected profiles:
Compare profiles: Data will be shown separately for each selected profile, allowing you to compare individual profile performance.
Compare networks: Data will be grouped by social network (e.g., all Facebook data, all LinkedIn data).
Base view: Data will be shown using the widget's primary dimension, with no additional grouping applied.
Note: If more than 10 profiles are selected, data is automatically grouped by network.
Widget style
Widget size: Customize the size of the widget. The available sizes are:
Mini (3 columns)
Small (6 columns)
Medium (9 columns)
Large (12 columns)
Widget display: Select from the following options to customize how the data is displayed in the widget:
Bar chart: Compare values across categories
Line graph: Show trends over time
Distribution: Show proportional breakdown
Table: Display data in rows and columns (If the Mini widget size is selected, Table will not be available.)
Highlight: Highlight a single metric (Data aggregation is not available for this display)
Widget information
Title: Enter a title for the widget
Metrics & details
Metric breakdown: Customize how the breakdown of organic and paid data is displayed. This breakdown is only available for Facebook, Instagram, and LinkedIn. The available options are:
Organic, paid, and total
Organic only
Paid only
Total only
Graph/table settings: Depending on the selected Widget display option, either Graph settings (Line graph, Bar chart, or Distribution), Table settings (Table), or Data displayed (Highlight) will be displayed here. The following options are available:
Data granularity (Graph settings): Defines the time period for displaying your graph data (Daily, weekly, monthly). (Available for the Line graph and Bar chart displays only)
Show graph legend (Graph settings): Toggle on or off the graph's legend. (Available for the Line graph and Bar chart displays only)
Metric format (Graph settings): Allows you to choose between metrics being formatted as a Percentage or a Count. Only available for the Distribution display option. (Available for the Distribution display only)
Show average reach row (Table settings): Toggle on or off the row for average reach engagement
Show variation column (Table settings): Toggle on or off the variation column
Show metric variation (Data displayed): Toggle on or off the metric variation.
Industry benchmark: Only available for Bar chart and Line graph display options. The following option is available:
Show benchmark on chart: Overlay your industry's top performers or a custom target on the chart.
Label distribution
Label distribution
Profile selection
Social profiles: Customize the selection to highlight a single or multiple social profiles.
Comparison: If multiple social profiles are selected, you can choose from the following options how data is compared across the selected profiles:
Compare profiles: Data will be shown separately for each selected profile, allowing you to compare individual profile performance.
Compare networks: Data will be grouped by social network (e.g., all Facebook data, all LinkedIn data).
Base view: Data will be shown using the widget's primary dimension, with no additional grouping applied.
Note: If more than 10 profiles are selected, data is automatically grouped by network.
Widget style
Widget size: Customize the size of the widget. The available sizes are:
Mini (3 columns)
Small (6 columns)
Medium (9 columns)
Large (12 columns)
Widget display: Select from the following options to customize how the data is displayed in the widget:
Bar chart: Compare values across categories
Distribution: Show proportional breakdown
Highlight: Highlight a single metric (Data aggregation is not available for this display)
Table: Display data in rows and columns (If the Mini widget size is selected, Table will not be available).
Widget information
Title: Enter a title for the widget
Metrics & details
Grap displayed: Choose which graph is displayed by the widget from the following options:
Inbox labels
Publishing labels
Inbox/Publishing labels: Depending on the type of labels chosen under Graph displayed, you will be able to select from a list of either Inbox or Publishing labels to hide from the graph.
Graph/table settings: Depending on the selected Widget display option, either Graph settings (Distribution) or Table settings (Table) will be displayed here. The following options are available:
Metric format (Graph settings): Allows you to choose between metrics being formatted as a Percentage or a Count. (Available only for the Distribution display option)
Show total items row (Table settings): Toggle on or off the row showing the total views.
Show variation column (Table settings): Toggle on or off the variation column
Demographics
Demographics
Profile selection
Social profiles: Customize the selection to highlight a single social profile.
Widget style
Widget size: Customize the size of the widget. The available sizes are:
Mini (3 columns)
Small (6 columns)
Medium (9 columns)
Large (12 columns)
Widget display: Select from the following options to customize how the data is displayed in the widget:
Bar chart: Compare values across categories
World map: Display information on a map
Highlight: Highlight a single metric
Widget information
Title: Enter a title for the widget
Metrics & details
Graph displayed (Bar chart & Highlight): Choose which graph is displayed by the widget from the following options:
By country
By city
Number of top results to show (Bar chart only): Choose the number of top results displayed (1-10)
Graph settings (World Map)
Show graph legend: Toggle on or off the graph's legend
Inbox/CM
Inbox/CM
Mentions
Mentions
Profile selection
Social profiles: Customize the selection to highlight a single social profile.
Comparison: If multiple social profiles are selected, you can choose from the following options how data is compared across the selected profiles:
Compare profiles: Data will be shown separately for each selected profile, allowing you to compare individual profile performance.
Base view: Data will be shown using the widget's primary dimension, with no additional grouping applied.
Widget style
Widget size: Customize the size of the widget. The available sizes are:
Mini (3 columns)
Small (6 columns)
Medium (9 columns)
Large (12 columns)
Widget display: Select from the following options to customize how the data is displayed in the widget:
Bar chart: Compare values across categories
Line graph: Show trends over time
Distribution: Show proportional breakdown
Table: Display data in rows and columns (If the Mini widget size is selected, Table will not be available.)
Highlight: Highlight a single metric (Data aggregation is not available for this display)
Widget information
Title: Enter a title for the widget
Metrics & details
Metric displayed: You can choose from the following metrics to be displayed in the graph:
Mentions
Story mentions
Note: This section is not available for the Highlight display option
Metric calculation (Highlight only): You can select one or multiple of the following metrics (When multiple metrics are selected, they are combined to calculate the total):
Mentions
Story mentions
Graph/table settings: Depending on the selected Widget display option, either Graph settings (Line graph, Bar chart, or Distribution), Table settings (Table), or Data displayed (Highlight) will be displayed here. The following options are available:
Data granularity (Graph settings): Defines the time period for displaying your graph data (Daily, weekly, monthly) (Available for the Line graph and Bar chart displays only)
Show graph legend (Graph settings): Toggle on or off the graph's legend (Available for the Line graph and Bar chart displays only)
Metric format (Graph settings): Allows you to choose between metrics being formatted as a Percentage or a Count (Available for the Distribution display option only)
Show total information row (Table settings): Toggle on or off the Total mentions row
Show variation column (Table settings): Toggle on or off the variation column
Expand details by profile and network (Table settings): Toggle on or off a drop-down showing a breakdown of total Profile mentions and Story mentions (Instagram only)
Metric format (Data displayed): Select whether you would like the data to be Rounded or if you would like the Exact data
Show metric variation (Data displayed): Toggle on or off the metric variation
Inbox sentiment score
Inbox sentiment score
Profile selection
Social profiles: Customize the selection to highlight a single social profile.
Widget style
Widget size: Customize the size of the widget. The available sizes are:
Mini (3 columns)
Small (6 columns)
Medium (9 columns)
Large (12 columns)
Widget display: Select from the following options to customize how the data is displayed in the widget:
Bar chart: Compare values across categories
Line graph: Show trends over time
Distribution: Show proportional breakdown
Table: Display data in rows and columns (If the Mini widget size is selected, Table will not be available.)
Highlight: Highlight a single metric
Widget information
Title: Enter a title for the widget
Metrics & details
Metric displayed (Highlight only): Choose the metric to be displayed
Sentiment score
Positive items
Neutral items
Negative items
Graph/table settings: Depending on the selected Widget display option, either Graph settings (Distribution, Bar chart, or Line graph), Table settings (Table), or Data displayed (Highlight) will be displayed here. The following options are available:
Metric format (Graph settings): Allows you to choose between metrics being formatted as a Percentage or a Count. (Available only for the Distribution display option)
Show graph legend (Graph settings): Toggle on or off the graph's legend. (Available only for the Distribution display option)
Data granularity (Graph settings): Define the time period for displaying your graph data (Daily, Weekly, or Monthly). (Available only for the Bar chart or Line graph display options)
Show variation column: Toggle on or off the variation column. (Available only for the Bar chart, Line graph, Table, and Highlight display options)
Replies sent
Replies sent
Profile selection
Social profiles: Customize the selection to highlight a single or multiple social profiles.
Comparison: If multiple social profiles are selected, you can choose from the following options how data is compared across the selected profiles:
Compare profiles: Data will be shown separately for each selected profile, allowing you to compare individual profile performance.
Compare networks: Data will be grouped by social network (e.g., all Facebook data, all LinkedIn data).
Base view: Data will be shown using the widget's primary dimension, with no additional grouping applied.
Note: If more than 10 profiles are selected, data is automatically grouped by network.
Widget style
Widget size: Customize the size of the widget. The available sizes are:
Mini (3 columns)
Small (6 columns)
Medium (9 columns)
Large (12 columns)
Widget display: Select from the following options to customize how the data is displayed in the widget:
Bar chart: Compare values across categories
Line graph: Show trends over time
Table: Display data in rows and columns (If the Mini widget size is selected, Table will not be available.)
Highlight: Highlight a single metric (Data aggregation is not available for this display)
Widget information
Title: Enter a title for the widget
Graph/table settings: Depending on the selected Widget display option, either Graph settings (Line graph, Bar chart), Table settings (Table), or Data displayed (Highlight) will be displayed here. The following options are available:
Data granularity (Graph settings): Defines the time period for displaying your graph data (Daily, weekly, monthly).
Show graph legend (Graph settings): Toggle on or off the graph's legend.
Show average total replies row (Table settings): Toggle on or off the row for Total replies
Show variation column (Table settings): Toggle on or off the Variation column
Metric format (Data displayed): Select whether you would like the data to be Rounded or if you would like the Exact data
Show metric variation (Data displayed): Toggle on or off the metric variation.
Reviewed items
Reviewed items
Profile selection
Social profiles: Customize the selection to highlight a single or multiple social profiles.
Comparison: If multiple social profiles are selected, you can choose from the following options how data is compared across the selected profiles:
Compare profiles: Data will be shown separately for each selected profile, allowing you to compare individual profile performance.
Compare networks: Data will be grouped by social network (e.g., all Facebook data, all LinkedIn data).
Base view: Data will be shown using the widget's primary dimension, with no additional grouping applied.
Note: If more than 10 profiles are selected, data is automatically grouped by network.
Widget style
Widget size: Customize the size of the widget. The available sizes are:
Mini (3 columns)
Small (6 columns)
Medium (9 columns)
Large (12 columns)
Widget display: Select from the following options to customize how the data is displayed in the widget:
Bar chart: Compare values across categories
Line graph: Show trends over time
Table: Display data in rows and columns (If the Mini widget size is selected, Table will not be available.)
Highlight: Highlight a single metric (Data aggregation is not available for this display)
Widget information
Title: Enter a title for the widget
Graph/table settings: Depending on the selected Widget display option, either Graph settings (Line graph, Bar chart), Table settings (Table), or Data displayed (Highlight) will be displayed here. The following options are available:
Data granularity (Graph settings): Defines the time period for displaying your graph data (Daily, weekly, monthly).
Show graph legend (Graph settings): Toggle on or off the graph's legend.
Show total information row (Table settings): Toggle on or off the row for Total reviewed items.
Show variation column (Table settings): Toggle on or off the Variation column
Metric format (Data displayed): Select whether you would like the data to be Rounded or if you would like the Exact data
Show metric variation (Data displayed): Toggle on or off the metric variation.
Team replies
Team replies
Profile selection
Social profiles: Customize the selection to highlight a single or multiple social profiles.
Comparison: If multiple social profiles are selected, you can choose from the following options how data is compared across the selected profiles:
Compare profiles: Data will be shown separately for each selected profile, allowing you to compare individual profile performance.
Compare networks: Data will be grouped by social network (e.g., all Facebook data, all LinkedIn data).
Base view: Data will be shown using the widget's primary dimension, with no additional grouping applied.
Note: If more than 10 profiles are selected, data is automatically grouped by network.
Widget style
Widget size: Customize the size of the widget. The available sizes are:
Mini (3 columns)
Small (6 columns)
Medium (9 columns)
Large (12 columns)
Widget display: Select from the following options to customize how the data is displayed in the widget:
Table: Display data in rows and columns (If the Mini widget size is selected, Table will not be available.)
Highlight: Highlight a single metric (Data aggregation is not available for this display)
Widget information
Title: Enter a title for the widget
Metrics & details
Metric displayed: Choose from the following metrics to be displayed:
Average response time
Comments sent by team members
Messages sent by team members
Total replies sent by team members
Note: The Table display can select multiple metrics to be displayed, while the Highlight display can only select one.
Metric calculation (Highlight only): You can select one or multiple metrics. When multiple metrics are selected, they are combined to calculate the total. The available metrics are:
Average response time
Comments sent by team members
Messages sent by team members
Total replies sent by team members
Table settings/Data displayed: Depending on the selected Widget display option, either Table settings (Table) or Data displayed (Highlight) will be displayed here. The following options are available:
Show total team replies row (Table settings): Toggle on or off the row showing the total team replies.
Show variation column (Table settings): Toggle on or off the variation column
Expand details by profile and network (Table settings): Toggle on or off a drop-down below each team member's name. If this is toggled on, the data in the drop-down will depend on the type of Comparison that has been selected.
If Compare profiles was selected, in the drop-down, a list of social profiles will be shown. The data (Avg. response time, Comments, Messages, & Total Replies) for all the social profiles that the team member has replied to will be listed for each social profile.
If Compare networks was selected, in the drop-down, a list of social networks will be shown. The data (Avg. response time, Comments, Messages, & Total Replies) for the social networks that a team member has replied to will be aggregated per network.
If Base view was selected, a drop-down will not be available, and only the combined data (Avg. response time, Comments, Messages, & Total Replies) will be displayed.
Metric format (Data displayed): Select whether you would like the data to be Rounded or if you would like the Exact data
Show metric variation (Data displayed): Toggle on or off the metric variation
Team reviews
Team reviews
Profile selection
Social profiles: Customize the selection to highlight a single or multiple social profiles.
Comparison: If multiple social profiles are selected, you can choose from the following options how data is compared across the selected profiles:
Compare profiles: Data will be shown separately for each selected profile, allowing you to compare individual profile performance.
Compare networks: Data will be grouped by social network (e.g., all Facebook data, all LinkedIn data).
Base view: Data will be shown using the widget's primary dimension, with no additional grouping applied.
Note: If more than 10 profiles are selected, data is automatically grouped by network.
Widget style
Widget size: Customize the size of the widget. The available sizes are:
Mini (3 columns)
Small (6 columns)
Medium (9 columns)
Large (12 columns)
Widget display: Select from the following options to customize how the data is displayed in the widget:
Table: Display data in rows and columns (If the Mini widget size is selected, Table will not be available.)
Highlight: Highlight a single metric (Data aggregation is not available for this display)
Widget information
Title: Enter a title for the widget
Metrics & details
Metric displayed: Choose from the following metrics to be displayed:
Reviewed items
Deleted/Hidden items
Reviews distribution (Table only)
Note: The Table display can select multiple metrics to be displayed, while the Highlight display can only select one.
Table settings/Data displayed: Depending on the selected Widget display option, either Table settings (Table) or Data displayed (Highlight) will be displayed here. The following options are available:
Show total team replies row (Table settings): Toggle on or off the row showing the total team replies.
Show variation column (Table settings): Toggle on or off the variation column
Expand details by profile and network (Table settings): Toggle on or off a drop-down below each team member's name. If this is toggled on, the data in the drop-down will depend on the type of Comparison that had been selected.
If Compare profiles was selected, in the drop-down, a list of social profiles will be shown. The data (Reviewed, Deleted/Hidden, and Reviews distribution) for all the social profiles that the team member has replied to will be listed for each social profile.
If Compare networks was selected, in the drop-down, a list of social networks will be shown. The data (Reviewed, Deleted/Hidden, and Reviews distribution) for the social networks that a team member has replied to will be aggregated per network.
If Base view was selected, a drop-down will not be available, and only the combined data (Reviewed, Deleted/Hidden, and Reviews distribution) will be displayed.
Metric format (Data displayed): Select whether you would like the data to be Rounded or if you would like the Exact data
Show metric variation (Data displayed): Toggle on or off the metric variation
Content widgets
Content widgets
Published post
Published post
Profile selection
Social profiles: Customize the selection to highlight a single or multiple social profiles.
Comparison: Compare profiles for up to 10 profiles. Above 10, data is compared by network:
Compare profiles: Data will be shown separately for each selected profile, allowing you to compare individual profile performance.
Compare networks: Data will be grouped by social network (e.g., all Facebook data, all LinkedIn data).
Compare labels: Data will be grouped by label, allowing you to compare label performance.
Base view: Data will be shown using the widget's primary dimension, with no additional grouping applied.
Note: If only 1 profile is selected, only Compare labels and Base view will be available.
Labels to compare (Compare labels only): From the drop-down, select at least 1 matching publishing label to match posts with
Widget style
Widget size: Customize the size of the widget. The available sizes are:
Mini (3 columns)
Small (6 columns)
Medium (9 columns)
Large (12 columns)
Widget display: Select from the following options to customize how the data is displayed in the widget:
Bar chart: Compare values across categories
Line graph: Show trends over time
Distribution: Show proportional breakdown
Table: Display data in rows and columns (If the Mini widget size is selected, Table will not be available)
Highlight: Highlight a single metric (Data aggregation is not available for this display)
Label filtering (Available when selecting Compare profiles/networks or Base view under Comparison)
Post label: From the drop-down, select at least 1 matching publishing label to match posts with
Label condition: For the selected label(s), select from one of the following conditions:
Match any label: Posts with at least one selected label
Match all labels: Posts with every selected label
Widget information
Title: Enter a title for the widget
Metrics & details
Graph/table settings: Depending on the selected Widget display option, either Graph settings (Bar chart or Distribution), Table settings (Table), or Data displayed (Highlight) will be displayed here. The following options are available:
Data granularity (Graph settings): Defines the time period for displaying your graph data (Daily, weekly, monthly). (Available for the Bar chart display only)
Show graph legend (Graph settings): Toggle on or off if you would like to display the graph's legend. (Available for the Bar chart display only)
Metric format (Graph settings): Allows you to choose between metrics being formatted as a Percentage or a Count. (Available for the Distribution display only)
Show total posts published row (Table settings): Toggle on or off the row for Total posts published.
Show variation column (Table settings): Toggle on or off the variation column.
Metric format (Data displayed): Select whether you would like the data to be Rounded or the Exact data.
Show metric variation (Data displayed): Toggle on or off the metric variation.
Filters: Select 1 or more Content type filters. The available filters are:
Texts
Photos
Videos
Carousels
Links
Documents
Reels
Stories
Top content
Top content
Profile selection
Social profiles: Customize the selection to highlight a single or multiple social profiles.
Label filtering
Post label: Will match posts with at least 1 matching publishing label
Note: Multiple labels can be selectedLabel condition
Match any label: Posts with at least one selected label
Match all labels: Posts with every selected label
Widget information
Title: Enter the name of the widget
Metrics & details
Metric displayed: Metrics are broken down across All networks, Some Networks, or Individual networks and are listed below in the relevant sections.
All networks
Views (Impressions for LinkedIn & X (Twitter))
Engagement
Likes (Reactions for Facebook)
Comments (Replies for Threads & X (Twitter))
Shares (Reposts for Threads & X (Twitter))
Some networks
Reach (Instagram, Facebook, LinkedIn, & TikTok)
Quote posts (X (Twitter) & Threads)
Clicks (Facebook & LinkedIn)
Eng. rate per view (Instagram, Facebook, LinkedIn, X(Twitter), Threads, & TikTok)
Eng. rate per reach (Instagram, Facebook, LinkedIn, & TikTok)
Video views (Facebook, LinkedIn, X (Twitter))
Average time watched (Instagram & Facebook)
Average time watched percent (Facebook & YouTube)
Individual networks
Facebook only
Link clicks
Other clicks
Video plays
Instagram only
Saved
TikTok only
Video replays
Video watched fully
Completion rate
Full video watched rate
YouTube only
Dislikes
Videos added to a playlist
Videos removed from a playlist
New followers
Lost followers
Metric breakdown: A breakdown is only available for Facebook, Instagram, and LinkedIn
Total only
Organic only
Paid only
Sorting
Sort metrics by:
Views
Likes
Comments
Shares
Engagement
Sort order
Best post first
Worst post first
Filters: Select 1 or more Content type filters. The available filters are:
Texts
Photos
Videos
Carousels
Links
Documents
Reels
Stories
Content performance
Content performance
Profile selection
Social profiles: Customize the selection to highlight a single or multiple social profiles.
Label filtering
Post label: Will match posts with at least 1 matching publishing label
Note: Multiple labels can be selectedLabel condition
Match any label: Posts with at least one selected label
Match all labels: Posts with every selected label
Metrics & details
Metric displayed: Metrics are broken down across All networks, Some Networks, or Individual networks and are listed below in the relevant sections.
All networks
Views (Impressions for LinkedIn & X (Twitter))
Engagement
Likes (Reactions for Facebook)
Comments (Replies for Threads & X (Twitter))
Some networks
Reach (Instagram, Facebook, LinkedIn, & TikTok)
Quote posts (X (Twitter) & Threads)
Clicks (Facebook & LinkedIn)
Link clicks
Eng. rate per view (Instagram, Facebook, LinkedIn, X(Twitter))
Eng. rate per reach (Instagram, Facebook, LinkedIn, & TikTok)
Video views (Facebook, LinkedIn, X (Twitter))
Average time watched (Instagram, Facebook, TikTok, & LinkedIn)
Completion rate (TikTok, YouTube, & Facebook)
Individual networks
Facebook only
Photo clicks
Other clicks
Video clicks
Instagram only
Reposts
Saved
Instagram Stories only
Tap exit
Tap forward
Tap back
Swipes forward
TikTok only
Video replays
Video watched fully
Full video watched rate
YouTube only
Dislikes (YouTube)
Videos added to a playlist
Videos removed from a playlist
New followers
Lost followers
Metric breakdown: A breakdown is only available for Facebook, Instagram, and LinkedIn
Total only
Organic, paid, and total
Organic only
Paid only
Filters: Select 1 or more Content type filters. The available filters are:
Texts
Photos
Videos
Carousels
Links
Documents
Reels
Stories
Posts engagement
Posts engagement
Profile selection
Social profiles: Customize the selection to highlight a single or multiple social profiles.
Comparison: Compare profiles for up to 10 profiles. Above 10, data is compared by network:
Compare profiles: Data will be shown separately for each selected profile, allowing you to compare individual profile performance.
Compare networks: Data will be grouped by social network (e.g., all Facebook data, all LinkedIn data).
Compare labels: Data will be grouped by label, allowing you to compare label performance.
Base view: Data will be shown using the widget's primary dimension, with no additional grouping applied.
Note: If only 1 profile is selected, only Compare labels and Base view will be available.
Labels to compare (Compare labels only): From the drop-down, select at least 1 matching publishing label to match posts with
Widget style
Widget size: Customize the size of the widget. The available sizes are:
Mini (3 columns)
Small (6 columns)
Medium (9 columns)
Large (12 columns)
Widget display: Select from the following options to customize how the data is displayed in the widget:
Distribution: Show proportional breakdown
Table: Display data in rows and columns (If the Mini widget size is selected, Table will not be available)
Highlight: Highlight a single metric (Data aggregation is not available for this display)
Label filtering (Available when selecting Compare profiles/networks or Base view under Comparison)
Post label: From the drop-down, select at least 1 matching publishing label to match posts with
Label condition: For the selected label(s), select from one of the following conditions:
Match any label: Posts with at least one selected label
Match all labels: Posts with every selected label
Widget information
Title: Enter a title for the widget
Metrics & details
Metric breakdown: A breakdown is only available for Facebook, Instagram, and LinkedIn
Total only
Organic, paid, and total
Organic only
Paid only
Graph/Table settings: Depending on the selected Widget display option, either Graph settings (Distribution), Table settings (Table), or Data displayed (Highlight) will be displayed here. The following options are available:
Metric format (Graph settings): Allows you to choose between metrics being formatted as a Percentage or a Count.
Show total information row (Table settings): Toggle on or off the row for Total engagement
Show variation column (Table settings): Toggle on or off the variation column.
Metric format (Data displayed): Select whether you would like the data to be Rounded or the Exact data.
Show metric variation (Data displayed): Toggle on or off the metric variation.
Filters: Select 1 or more Content type filters. The available filters are:
Texts
Photos
Videos
Carousels
Links
Documents
Reels
Stories
Posts Impressions/Views
Posts Impressions/Views
Profile selection
Social profiles: Customize the selection to highlight a single or multiple social profiles.
Comparison: Compare profiles for up to 10 profiles. Above 10, data is compared by network:
Compare profiles: Data will be shown separately for each selected profile, allowing you to compare individual profile performance.
Compare networks: Data will be grouped by social network (e.g., all Facebook data, all LinkedIn data).
Compare labels: Data will be grouped by label, allowing you to compare label performance.
Base view: Data will be shown using the widget's primary dimension, with no additional grouping applied.
Note: If only 1 profile is selected, only Compare labels and Base view will be available.
Labels to compare (Compare labels only): From the drop-down, select at least 1 matching publishing label to match posts with
Widget style
Widget size: Customize the size of the widget. The available sizes are:
Mini (3 columns)
Small (6 columns)
Medium (9 columns)
Large (12 columns)
Widget display: Select from the following options to customize how the data is displayed in the widget:
Distribution: Show proportional breakdown
Table: Display data in rows and columns (If the Mini widget size is selected, Table will not be available)
Highlight: Highlight a single metric (Data aggregation is not available for this display)
Label filtering (Available when selecting Compare profiles/networks or Base view under Comparison)
Post label: From the drop-down, select at least 1 matching publishing label to match posts with
Label condition: For the selected label(s), select from one of the following conditions:
Match any label: Posts with at least one selected label
Match all labels: Posts with every selected label
Widget information
Title: Enter a title for the widget
Metrics & details
Metric breakdown: A breakdown is only available for Facebook, Instagram, and LinkedIn
Total only
Organic, paid, and total
Organic only
Paid only
Graph/Table settings: Depending on the selected Widget display option, either Graph settings (Distribution), Table settings (Table), or Data displayed (Highlight) will be displayed here. The following options are available:
Metric format (Graph settings): Allows you to choose between metrics being formatted as a Percentage or a Count.
Show variation column (Table settings): Toggle on or off the variation column.
Metric format (Data displayed): Select whether you would like the data to be Rounded or the Exact data.
Show metric variation (Data displayed): Toggle on or off the metric variation.
Filters: Select 1 or more Content type filters. The available filters are:
Texts
Photos
Videos
Carousels
Links
Documents
Reels
Stories
Posts reach
Posts reach
Profile selection
Social profiles: Customize the selection to highlight a single or multiple social profiles.
Comparison: Compare profiles for up to 10 profiles. Above 10, data is compared by network:
Compare profiles: Data will be shown separately for each selected profile, allowing you to compare individual profile performance.
Compare networks: Data will be grouped by social network (e.g., all Facebook data, all LinkedIn data).
Compare labels: Data will be grouped by label, allowing you to compare label performance.
Base view: Data will be shown using the widget's primary dimension, with no additional grouping applied.
Note: If only 1 profile is selected, only Compare labels and Base view will be available.
Labels to compare (Compare labels only): From the drop-down, select at least 1 matching publishing label to match posts with
Widget style
Widget size: Customize the size of the widget. The available sizes are:
Mini (3 columns)
Small (6 columns)
Medium (9 columns)
Large (12 columns)
Widget display: Select from the following options to customize how the data is displayed in the widget:
Distribution: Show proportional breakdown
Table: Display data in rows and columns (If the Mini widget size is selected, Table will not be available)
Highlight: Highlight a single metric (Data aggregation is not available for this display)
Label filtering (Available when selecting Compare profiles/networks or Base view under Comparison)
Post label: From the drop-down, select at least 1 matching publishing label to match posts with
Label condition: For the selected label(s), select from one of the following conditions:
Match any label: Posts with at least one selected label
Match all labels: Posts with every selected label
Widget information
Title: Enter a title for the widget
Metrics & details
Summarized by: Choose one of the following statistics to display for the post reach:
Average
Median
Sum
Table settings/Data displayed: Depending on the selected Widget display option, either Table settings (Table) or Data displayed (Distribution) will be displayed here. The following options are available:
Show total information row: Toggle on or off the Average posts reach row
Show variation column (Table settings): Toggle on or off the variation column.
Metric format (Data displayed): Select whether you would like the data to be Rounded or the Exact data.
Show metric variation (Data displayed): Toggle on or off the metric variation.
Filters: Select 1 or more Content type filters. The available filters are:
Texts
Photos
Videos
Carousels
Links
Documents
Reels
Stories
Posts avg. completion rate
Posts avg. completion rate
Profile selection
Social profiles: Customize the selection to highlight a single or multiple social profiles.
Comparison: Compare profiles for up to 10 profiles. Above 10, data is compared by network:
Compare profiles: Data will be shown separately for each selected profile, allowing you to compare individual profile performance.
Compare labels: Data will be grouped by label, allowing you to compare label performance.
Base view: Data will be shown using the widget's primary dimension, with no additional grouping applied.
Note: If only 1 profile is selected, only Compare labels and Base view will be available.
Labels to compare (Compare labels only): From the drop-down, select at least 1 matching publishing label to match posts with
Widget style
Widget size: Customize the size of the widget. The available sizes are:
Mini (3 columns)
Small (6 columns)
Medium (9 columns)
Large (12 columns)
Widget display: Select from the following options to customize how the data is displayed in the widget:
Table: Display data in rows and columns (If the Mini widget size is selected, Table will not be available)
Highlight: Highlight a single metric (Data aggregation is not available for this display)
Label filtering (Available when selecting Compare profiles/networks or Base view under Comparison)
Post label: From the drop-down, select at least 1 matching publishing label to match posts with
Label condition: For the selected label(s), select from one of the following conditions:
Match any label: Posts with at least one selected label
Match all labels: Posts with every selected label
Widget information
Title: Enter a title for the widget
Table settings/Data displayed: Depending on the selected Widget display option, either Table settings (Table) or Data displayed (Highlight) will be displayed here. The following options are available:
Show total information row (Table settings): Toggle on or off the row for Total avg. completion rate
Show variation column (Table settings): Toggle on or off the variation column.
Show metric variation (Data displayed): Toggle on or off the metric variation.
Filters: Select 1 or more Content type filters. The available filters are:
Photos
Videos
Hashtags and interactions
Hashtags and interactions
Profile selection
Social profiles: Customize the selection to highlight a single or multiple social profiles.
Widget style
Widget size: Customize the size of the widget. The available sizes are:
Mini (3 columns)
Small (6 columns)
Medium (9 columns)
Large (12 columns)
Widget display: Select from the following options to customize how the data is displayed in the widget:
Word cloud: Visualize most frequent keywords
Table: Display data in rows and columns
Highlight: Highlight a single metric
Note: If the Mini widget is selected, no options will be available in this section.
Widget information
Title: Enter a title for the widget
Metrics & details (No options available for this widget)
Best day & time to publish
Best day & time to publish
Profile selection
Social profiles: Customize the selection to highlight a single or multiple social profiles.
Widget style
Widget size: Customize the size of the widget. The available sizes are:
Mini (3 columns)
Small (6 columns)
Medium (9 columns)
Large (12 columns)
Widget display: Select from the following options to customize how the data is displayed in the widget:
Heatmap chart: See when activity peaks
Highlight: Highlight a single metric
Label filtering (Available when selecting Compare profiles/networks or Base view under Comparison)
Post label: From the drop-down, select at least 1 matching publishing label to match posts with
Label condition: For the selected label(s), select from one of the following conditions:
Match any label: Posts with at least one selected label
Match all labels: Posts with every selected label
Widget information
Title: Enter a title for the widget
Metrics & details
Graph displayed: Choose one of the following metrics for the widget to be based on:
Based on engagement
Based on views
Based on reach
Based on video completion rate
Graph settings: The following graph options are available:
Show graph legend: Toggle on or off the graph's legend (Heatmap chart only).
Filters: Select 1 or more Content type filters. The available filters are:
Texts
Photos
Videos
Carousels
Links
Documents
Reels
Stories
Best post types
Best post types
Profile selection
Social profiles: Customize the selection to highlight a single or multiple social profiles.
Widget style
Widget size: Customize the size of the widget. The available sizes are:
Mini (3 columns)
Small (6 columns)
Medium (9 columns)
Large (12 columns)
Widget display: Select from the following options to customize how the data is displayed in the widget:
Bar chart: Compare values across categories
Highlight: Highlight a single metric
Label filtering (Available when selecting Compare profiles/networks or Base view under Comparison)
Post label: From the drop-down, select at least 1 matching publishing label to match posts with
Label condition: For the selected label(s), select from one of the following conditions:
Match any label: Posts with at least one selected label
Match all labels: Posts with every selected label
Widget information
Title: Enter a title for the widget
Metrics & details
Graph displayed: Choose one of the following metrics for the widget to be based on:
Based on engagement
Based on views
Based on reach
Filters: Select 1 or more Content type filters. The available filters are:
Texts
Photos
Videos
Carousels
Links
Documents
Reels
Stories
Best label to use
Best label to use
Profile selection
Social profiles: Customize the selection to highlight a single or multiple social profiles.
Widget style
Widget size: Customize the size of the widget. The available sizes are:
Mini (3 columns)
Small (6 columns)
Medium (9 columns)
Large (12 columns)
Widget display: Select from the following options to customize how the data is displayed in the widget:
Bar chart: Compare values across categories
Highlight: Highlight a single metric
Label filtering (Available when selecting Compare profiles/networks or Base view under Comparison)
Post label: From the drop-down, select at least 1 matching publishing label to match posts with
Label condition: For the selected label(s), select from one of the following conditions:
Match any label: Posts with at least one selected label
Match all labels: Posts with every selected label
Widget information
Title: Enter a title for the widget
Metrics & details
Graph displayed: Choose one of the following metrics for the widget to be based on:
Based on engagement
Based on views
Based on reach
Based on video completion rate
Filters: Select 1 or more Content type filters. The available filters are:
Texts
Photos
Videos
Carousels
Links
Documents
Reels
Stories
Story widgets
Story widgets
Stories publishing
Stories publishing
Profile selection
Social profiles: Customize the selection to highlight a single or multiple social profiles.
Comparison: Compare profiles for up to 10 profiles. Above 10, data is compared by network:
Compare profiles: Data will be shown separately for each selected profile, allowing you to compare individual profile performance.
Compare networks: Data will be grouped by social network (e.g., all Facebook data, all LinkedIn data).
Compare labels: Data will be grouped by label, allowing you to compare label performance.
Base view: Data will be shown using the widget's primary dimension, with no additional grouping applied.
Note: If only 1 profile is selected, only Compare labels and Base view will be available.
Labels to compare (Compare labels only): From the drop-down, select at least 1 matching publishing label to match posts with
Widget style
Widget size: Customize the size of the widget. The available sizes are:
Mini (3 columns)
Small (6 columns)
Medium (9 columns)
Large (12 columns)
Widget display: Select from the following options to customize how the data is displayed in the widget:
Bar chart: Compare values across categories
Distribution: Show proportional breakdown
Table: Display data in rows and columns (If the Mini widget size is selected, Table will not be available)
Highlight: Highlight a single metric (Data aggregation is not available for this display)
Label filtering (Available when selecting Compare profiles/networks or Base view under Comparison)
Post label: From the drop-down, select at least 1 matching publishing label to match posts with
Label condition: For the selected label(s), select from one of the following conditions:
Match any label: Posts with at least one selected label
Match all labels: Posts with every selected label
Widget information
Title: Enter a title for the widget
Metrics & details
Graph/table settings: Depending on the selected Widget display option, either Graph settings (Bar chart or Distribution), Table settings (Table), or Data displayed (Highlight) will be displayed here. The following options are available:
Data granularity (Graph settings): Defines the time period for displaying your graph data (Daily, weekly, monthly). (Available for the Bar chart display only)
Show graph legend (Graph settings): Toggle on or off if you would like to display the graph's legend. (Available for the Bar chart display only)
Metric format (Graph settings): Allows you to choose between metrics being formatted as a Percentage or a Count. (Available for the Distribution display only)
Show total posts published row (Table settings): Toggle on or off the row for Total posts published.
Show variation column (Table settings): Toggle on or off the variation column.
Metric format (Data displayed): Select whether you would like the data to be Rounded or the Exact data.
Show metric variation (Data displayed): Toggle on or off the metric variation.
Filters: Select 1 or more Content type filters. The available filters are:
Texts
Photos
Videos
Carousels
Links
Documents
Reels
Stories (default)
Top content
Top content
Profile selection
Social profiles: Customize the selection to highlight a single or multiple social profiles.
Label filtering (Available when selecting Compare profiles/networks or Base view under Comparison)
Post label: From the drop-down, select at least 1 matching publishing label to match posts with
Label condition: For the selected label(s), select from one of the following conditions:
Match any label: Posts with at least one selected label
Match all labels: Posts with every selected label
Widget information
Title: Enter a title for the widget
Metrics & details
Metric displayed: Select at least one of the following metrics to be displayed:
Views
Reach
Engagement
Replies
Shares
Link clicks
Eng. rate per view
Eng. rate per reach
Tap exit
Tap forward
Tap back
Swipes forward
Sorting
Sort metric: Select one of the following metrics to sort your stories by:
Reach
Views
Engagement
Eng. rate per reach
Eng. rate per view
Sort order: Choose to sort your stories in order of:
Best stories
Worst stories
Stories engagement
Stories engagement
Profile selection
Social profiles: Customize the selection to highlight a single or multiple social profiles.
Comparison: Compare profiles for up to 10 profiles. Above 10, data is compared by network:
Compare profiles: Data will be shown separately for each selected profile, allowing you to compare individual profile performance.
Compare networks: Data will be grouped by social network (e.g., all Facebook data, all LinkedIn data).
Compare labels: Data will be grouped by label, allowing you to compare label performance.
Base view: Data will be shown using the widget's primary dimension, with no additional grouping applied.
Note: If only 1 profile is selected, only Compare labels and Base view will be available.
Labels to compare (Compare labels only): From the drop-down, select at least 1 matching publishing label to match posts with
Widget style
Widget size: Customize the size of the widget. The available sizes are:
Mini (3 columns)
Small (6 columns)
Medium (9 columns)
Large (12 columns)
Widget display: Select from the following options to customize how the data is displayed in the widget:
Distribution: Show proportional breakdown
Table: Display data in rows and columns (If the Mini widget size is selected, Table will not be available)
Highlight: Highlight a single metric (Data aggregation is not available for this display)
Label filtering (Available when selecting Compare profiles/networks or Base view under Comparison)
Post label: From the drop-down, select at least 1 matching publishing label to match posts with
Label condition: For the selected label(s), select from one of the following conditions:
Match any label: Posts with at least one selected label
Match all labels: Posts with every selected label
Widget information
Title: Enter a title for the widget
Metrics & details
Metric breakdown: Breakdown only available for Facebook, Instagram, and LinkedIn.
Organic, paid, and total
Organic only
Paid only
Total only
Graph/table settings: Depending on the selected Widget display option, either Graph settings (Distribution), Table settings (Table), or Data displayed (Highlight) will be displayed here. The following options are available:
Metric format (Graph settings): Allows you to choose between metrics being formatted as a Percentage or a Count.
Show total information row (Table settings): Toggle on or off the row for Total engagement.
Show variation column (Table settings): Toggle on or off the variation column.
Metric format (Data displayed): Select whether you would like the data to be Rounded or the Exact data.
Show metric variation (Data displayed): Toggle on or off the metric variation.
Filters: Select 1 or more Content type filters. The available filters are:
Texts
Photos
Videos
Carousels
Links
Documents
Reels
Stories (default)
Stories impressions/views
Stories impressions/views
Profile selection
Social profiles: Customize the selection to highlight a single or multiple social profiles.
Comparison: Compare profiles for up to 10 profiles. Above 10, data is compared by network:
Compare profiles: Data will be shown separately for each selected profile, allowing you to compare individual profile performance
Compare networks: Data will be grouped by social network (e.g., all Facebook data, all LinkedIn data)
Compare labels: Data will be grouped by label, allowing you to compare label performance
Base view: Data will be shown using the widget's primary dimension, with no additional grouping applied
Note: If only 1 profile is selected, only Compare labels and Base view will be available.
Labels to compare (Compare labels only): From the drop-down, select at least 1 matching publishing label to match posts with.
Widget style
Widget size: Customize the size of the widget. The available sizes are:
Mini (3 columns)
Small (6 columns)
Medium (9 columns)
Large (12 columns)
Widget display: Select from the following options to customize how the data is displayed in the widget:
Distribution: Show proportional breakdown
Table: Display data in rows and columns (If the Mini widget size is selected, Table will not be available)
Highlight: Highlight a single metric (Data aggregation is not available for this display).
Label filtering (Available when selecting Compare profiles/networks or Base view under Comparison)
Post label: From the drop-down, select at least 1 matching publishing label to match posts with
Label condition: For the selected label(s), select from one of the following conditions:
Match any label: Posts with at least one selected label
Match all labels: Posts with every selected label.
Widget information
Title: Enter a title for the widget.
Metrics & details
Metric breakdown: Breakdown only available for Facebook, Instagram, and LinkedIn.
Organic, paid, and total
Organic only
Paid only
Total only
Graph/table settings: Depending on the selected Widget display option, either Graph settings (Distribution), Table settings (Table), or Data displayed (Highlight) will be displayed here. The following options are available:
Metric format (Graph settings): Allows you to choose between metrics being formatted as a Percentage or a Count.
Show total information row (Table settings): Toggle on or off the row for Total views.
Show variation column (Table settings): Toggle on or off the variation column.
Metric format (Data displayed): Select whether you would like the data to be Rounded or the Exact data.
Show metric variation (Data displayed): Toggle on or off the metric variation.
Filters: Select 1 or more Content type filters. The available filters are:
Texts
Photos
Videos
Carousels
Links
Documents
Reels
Stories (default)
Stories reach
Stories reach
Profile selection
Social profiles: Customize the selection to highlight a single or multiple social profiles.
Comparison: Compare profiles for up to 10 profiles. Above 10, data is compared by network:
Compare profiles: Data will be shown separately for each selected profile, allowing you to compare individual profile performance.
Compare networks: Data will be grouped by social network (e.g., all Facebook data, all LinkedIn data).
Compare labels: Data will be grouped by label, allowing you to compare label performance.
Base view: Data will be shown using the widget's primary dimension, with no additional grouping applied.
Note: If only 1 profile is selected, only Compare labels and Base view will be available.
Labels to compare (Compare labels only): From the drop-down, select at least 1 matching publishing label to match posts with
Widget style
Widget size: Customize the size of the widget. The available sizes are:
Mini (3 columns)
Small (6 columns)
Medium (9 columns)
Large (12 columns)
Widget display: Select from the following options to customize how the data is displayed in the widget:
Distribution: Show proportional breakdown
Table: Display data in rows and columns (If the Mini widget size is selected, Table will not be available)
Highlight: Highlight a single metric (Data aggregation is not available for this display)
Label filtering (Available when selecting Compare profiles/networks or Base view under Comparison)
Post label: From the drop-down, select at least 1 matching publishing label to match posts with
Label condition: For the selected label(s), select from one of the following conditions:
Match any label: Posts with at least one selected label
Match all labels: Posts with every selected label
Widget information
Title: Enter a title for the widget
Metrics & details
Summarized by: Choose one of the following statistics to display for the post reach:
Average
Median
Sum
Graph settings/Data displayed: Depending on the selected Widget display option, either Table settings (Table) or Data displayed (Highlight) will be displayed here. The following options are available:
Show total information row (Table settings): Toggle on or off the row for Average posts reach.
Show variation column (Table settings): Toggle on or off the variation column.
Metric format (Data displayed): Select whether you would like the data to be Rounded or the Exact data.
Show metric variation (Data displayed): Toggle on or off the metric variation.
Filters: Select 1 or more Content type filters. The available filters are:
Texts
Photos
Videos
Carousels
Links
Documents
Reels
Stories (default)
Miscellaneous widgets
Miscellaneous widgets
Title widget
Title widget
Title style: To establish a visual hierarchy, choose between:
H1 (Large)
H2 (Medium)
Title: Enter a title for the widget
Subtitle (optional): Enter a description for the widget
Text widget
Text widget
Widget size
Mini (3 columns)
Small (6 columns)
Medium (9 columns)
Large (12 columns
Text: Enter the text for your widget here
Note: The editor supports emojis, bold, italic, underline, bulleted or numbered lists, and paragraph breaks