Archie is Agorapulse's AI-powered content creation studio. Instead of starting from a blank page, Archie transforms your existing content (PDFs, articles, videos, and audio files) into ready-to-publish social media posts that are adapted to each platform's format using your brand's unique voice.
Archie is not a replacement for Agorapulse. It adds a content creation layer while your existing features (Inbox, Listening, Analytics, and Reporting) remain unchanged.
In this article, we will outline:
What can be done with Archie?
Most teams produce a significant volume of valuable content (webinars, blog posts, and internal documents). Turning that material into consistent, high-quality social media posts takes time and resources.
Archie solves this by using your existing assets and, unlike other AI tools, Archie learns your brand voice to generate platform-specific posts that sound like your organisation. There is no blank composer in Archie; every workflow begins with a source asset you provide.
Archie supports the following content creation actions:
Repurpose long-form content at scale: Turn a webinar, white paper, or blog post into multiple ready-to-publish social posts in minutes
Generate social posts from any source: Upload or link to PDFs, URLs, videos, and audio files as your source asset
Create images: Generate AI images with your brand's visual identity applied
Clip videos into short-form content: Extract the best moments from long videos and turn them into Reels or LinkedIn videos complete with captions.
Schedule and publish: Review, edit, assign, and schedule your generated posts directly from Archie into the Agorapulse publishing calendar.
How does Archie differ from the Writing Assistant?
Archie is not the same as the Writing Assistant available in the Agorapulse Composer. The two tools serve different purposes and are designed for different stages of the content creation process.
| Writing Assistant | Archie |
Where you start | Inside the Composer, writing a post | From an existing piece of content (PDF, video, URL, etc.) |
What it does | Helps you draft or improve a single post | Generates multiple posts across multiple platforms from one source asset |
Best for | Polishing individual content | Scaling content repurposing |
Which social networks does Archie support?
The table below covers which social platforms Archie currently supports and what content can be generated on each social platform.
Platform | Supported Content Types |
Text posts, text + image, short videos | |
Text posts, text + image, Reels | |
Reels, text + image |
Please note: Support for X (Twitter), Threads, TikTok, and YouTube is planned for upcoming releases.
What file types are supported by Archie?
When getting started with Archie, you will be prompted to select a source type to get started. In the table below are the currently available sources along with the supported format and file size for that source.
Source type | Supported format | Maximum file size |
N/A | ||
URL | Articles, blog posts, and web pages | N/A |
Video | MP4, MOV, & WebM | 2 GB |
Audio | MP3, WAV, M4A | 500 MB |
Video Clips | MP4, MOV, & WebM | 2 GB |