Starting June 16, 2026, Facebook deprecated the API field previously used to retrieve paid reach at the page level, which affects all third-party apps like Agorapulse. Agorapulse has updated how paid reach data is synchronized in your reports to account for this change.

This article explains what has changed, how reach data is now calculated for each metric level, and what needs to be done to keep your reports accurate.

In this article, we will cover:

On June 16, 2026, Facebook removed the page_impressions_paid_unique API field. Agorapulse previously used this field to retrieve paid reach directly from the Facebook Graph API.
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To continue providing paid reach data where possible, Agorapulse now retrieves it from the Facebook Marketing API, the same source used for paid reactions and paid shares. This method requires that the Facebook ad account used for your paid content is connected to your Agorapulse workspace.

Previously, Agorapulse retrieved your page's daily paid reach directly from the Facebook Graph API. Combined with total reach, this allowed us to calculate:

The impact of this change differs depending on whether you are viewing Page Metrics or Post Metrics in your reports.

An organic/paid breakdown remains available for page-level reach metrics, provided your Facebook ad account is connected to Agorapulse. The calculation is as follows:

Due to the API deprecation, Agorapulse can no longer provide an organic/paid breakdown for individual post-level reach metrics. Total reach remains available and reflects the Total Reach (organic + paid) for each post.

To ensure paid reach data continues to appear accurately in your Facebook Page reports, please follow the steps below:

If your ad account is already connected, no further actions are required.

Data synchronized before June 16, 2026 was collected using the previous method and is not affected by this change. Reports covering periods before this date will continue to display organic and paid reach breakdowns as originally recorded.