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How to create an Advanced Listening search

Learn how to create an Advanced Listening search.

Updated this week

This article explains how to create an Advanced Listening search using the search builder. It covers the following topics:

Please Note: Advanced Listening is available as an add-on to your subscription. More information on pricing is available here.

How to create an Advanced Listening search

To create an Advanced Listening search from the Listening tool:

  1. Click +Create a new search

  2. (Required) Enter a Search name

  3. (Optional) Enter a search description

  4. Under Search settings, select from the following listening parameters that you would like to manage:

    • Keywords (X (Twitter), Reddit, Blogs, & News)

      • Enter keywords, hashtags, or phrases to be listened for on the selected source. After each keyword, press Enter to validate it before entering the next keyword

      • Create more precise listening searches in each keyword group with advanced keyword filtering by using Boolean operators, Any (OR) or All (AND)

      • Additional keyword groups can be created by selecting between either AND or OR Boolean operators below the current keyword group
        ​Note: Once a Boolean operator has been selected for the next keyword group, only that operator can be used when creating new keyword groups.

      • Then toggle on the sources to be included in the search

    • Instagram hashtags

      • Type hashtags to be listened for on Instagram. After each hashtag, press Enter to validate it before entering the next keyword
        ​Note: A maximum of 30 hashtags is allowed across all Instagram searches.

    • Direct mentions (Facebook, Instagram, X (Twitter), & LinkedIn)

      • From the drop-down, select from your connected profiles to listen for direct mentions of the selected profiles

  5. (Optional) Under Filters, you can choose to:

    • Exclude keywords, Instagram hashtags, or direct mentions from the relevant searches
      ​Note: When filtering keywords, Boolean operators can be used like in a keyword search

    • Filter content by origin countries for Facebook, X (Twitter), and news sources

    • Filter content by languages on Facebook, X (Twitter), Reddit, and news sources

  6. Click Save search

Please note: You can define up to 60 parameters for each Advanced Listening search


Advanced Listening Search Sources

Advanced Listening searches can source information from several types of sources. Multiple sources may be selected for a single search. The available sources are listed below:

  • Facebook - Mentions of your profile

  • X (Twitter) - Mentions of your profile, hashtags, keywords on public posts, replies

  • Instagram - Mentions of your profile, hashtags on public posts

  • LinkedIn - Mentions of your profile (posts only)

  • Reddit- Keywords on public posts and comments

  • Web (News)- Keywords on news sites. Please contact us if you need access to this source (only available as an add-on to a Custom subscription plan)

  • Web (Blog) - Keywords on blog posts

Note: To include Facebook, Instagram, LinkedIn, or X (Twitter), you must have a connected profile with a valid token for that network

Advanced Listening Search Parameters

You can define up to 60 parameters for each Advanced Listening search. The following types are available:

  • Mentions on connected profiles (Facebook, Instagram, LinkedIn, X)

  • Hashtags (Instagram, X)

  • Keywords (Reddit, Web, X)

Please Note: A maximum of 30 hashtags is allowed across all Instagram searches.

Advanced Listening Frequently Asked Questions (FAQ)

In this section, we will outline important information related to creating an Advanced Listening search.

How long are Advanced Listening items available to view?

Advanced Listening items are stored for 60 days. If you delete and recreate the same search:

  • Within 60 days (with identical parameters), the previous items will reappear immediately.

  • After 60 days, a new sync will occur, and data older than 30 days may be permanently lost

What are the X (Twitter) synchronization limits?

  • When a search is created, we retrieve up to 300 posts from the past 7 days.

  • After creation, a maximum of 4,500 posts per month will be synced.

How is data from web sources (blogs and news) synced?

  • News and blog data are updated once per day

  • Content retrieved upon creation:

    • Blogs and News: Last 30 days

  • Limits:

    • Blogs: Last 250 articles

    • News: Unlimited

Are there any limitations for creating a Reddit search?

Limitations for Reddit searches include:

  • Targeting specific Subreddits

  • No engagement data (likes, replies, etc.)

  • Cannot sync image or GIF content

  • Only keyword-based matching is supported

  • Username, thread title, or flair-based filtering is not available

  • Only text or link content is captured

  • Geographic filtering

Why are specific blogs or news articles not synced in Listening?

We sync a large number of sources every day, but some blogs or news sites can’t be included.
​
This limitation depends both on our data provider and on the sites themselves, as some may restrict or prevent data extraction from their platforms. These restrictions include:

  • The site doesn’t correctly provide an RSS or Atom feed (used to fetch the blog’s/News content).

  • The site may block certain bots or protect its content from crawlers/paid content

  • Our data provider has to manage and update millions of articles every day, so they must optimize by limiting crawling on unknown or potentially spammy blogs.

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