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How to view Advanced Listening search results
How to view Advanced Listening search results

Learn how to view and interpret Listening reports!

Updated over 2 weeks ago

This article will outline the different ways you can analyze results from Listening searches. The results are visible in two separate panels:

  • Left Panel - Analyzes search results through a combination of graphs and visuals

  • Right Panel - Provides a list of all posts that match the designated search criteria

Before accessing Listening search results, you must first create a Listening search by following these instructions. Listening reports are only available in the Listening tool and cannot be accessed through Reports.

Note: The Advanced Listening feature is available for purchase as an add-on at €/$40 per search. You can purchase this in your subscription window here.


How to access Listening search results

To access the results of your Listening searches:

  1. Navigate to the Listening tool

  2. Click on your chosen search


Left Panel - Listening Search Results

The left panel provides key insights into your Listening search results. This panel is divided into four sections:

Each section is clickable and will allow you to more easily filter results appearing in the Right Panel.
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Search Volume


Metrics available:

  • Total posts represents the number of posts that match the search criteria within the designated time frame

  • Average per day represents the total volume of posts for the period divided by the number of days in the reporting period

  • Number of unique authors represents how many unique users have created posts that match the search criteria
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Sentiment Analysis

The Sentiment Analysis report automatically classifies search results into one of three categories. This provides insight into overall audience sentiment on specific topics related to your search criteria.
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Sentiment score

Score <= 20: Very negative

20 < Score <= 35: Quite negative

35 < Score <= 49: Slightly negative

49 < Score < 65: Slightly positive

65 <= Score < 80: Quite positive

Score =>80: Very positive

Metrics available:

  • Items analyzed: Sum of positive, neutral, negative and undefined items

  • Sentiment score: Ratio of positive items divided by the total of positive and negative items

  • Sentiment breakdown shows you a breakdown of how many items are positive, negative or neutral.

Sentiment score by day

Sentiment score by day shows a line graph of how the sentiment fluctuated per day. You can hover over any day on the graph and it will show you the breakdown of:

  • The sentiment score

  • Positive items

  • Negative items

Please Note: Some items cannot be analyzed because of language or other constraints. Supported languages include English, French, Spanish, Dutch, German, and Arabic.

Conversation Trends

The Conversation trends report will display keywords that are mentioned most often in the Listening search results. If the word appears more frequently, the words will appear larger. Each word is classified into associated sentiment with the following qualifications:

  • Green = Positive

  • Grey = Neutral

  • Red = Negative

If you click on a word within this section, all search results that mention this word will be displayed in the right-hand column.

Engagement

The Engagement report measures user interaction on posts included in your search results. The types of engagement include reactions, comments and shares.
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Metrics available:

  • Total engagement represents the overall engagement within the reporting period

  • Average per day represents the total engagement divided by the number of days in the reporting period
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Please Note: You can drill into granular results by hovering over a specific day on the graph.


Right Panel - Listening Search Results

The Right Panel allows you to view matching results to your search criteria. These can be customized and re-ordered using the following options:

(1) Date Range:

  • Last 7 days

  • Last month

  • Last 3 months

  • Last 6 months

  • Last year

  • Custom (up to 2 years when comparing)

(2) Sort By:

  • Newest

  • Oldest

  • Engagement (most engaged)

Note: You can reclassify the sentiment of a search result by clicking on the current sentiment classification, then choosing a more applicable option.


How to export Listening search results

Listening reports can be exported by following these instructions:

  1. Click Export search on the top right

  2. Add a name to the report (Optional)
    ​If you need to change the date range you can do so by following these steps

  3. Assign metrics to the report by checking any relevant boxes

  4. Click Export search
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Exports are only available in PDF format.
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Please Note: You can only export results for the entirety of your search criteria, individual items may not be exported.

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