Note: Only Owners or Managers have the ability to access the Advocacy option and therefore you must have either of these roles to create/manage campaigns.
Once you have created a campaign you will be able to view all your campaigns in the main Advocacy screen. You can:
Manage your active campaigns
View and edit your draft campaigns
View your archived campaigns
To take a deeper look at any of your campaigns, simply click on the campaign you want to view.
Overview
This tab shows a detailed overview of your campaign.
1. Reach & Performance
Audience size - How many advocates were targeted
Contacted - The equivalent to the "open rate" of the email campaign
Opened -
CTR - This stands for "click-through rate" and represents the percentage of recipients who click on the email's CTA after being contacted
Shares - The rate at which your content is shared and represents the percentage of people who end up sharing content on a specific social network
Visits - The number of visits from the links shared by your recipients. This is tracked using our UTM system and the unique ID we provide.
2. Shared content
Link information - This is the link that you shared
UTM details - This shows the UTM details that have been automatically generated
3. Suggested copies
This shows you the suggested copies that you created when first creating your campaign
4. Internal notes & Collaboration
This is where you can see any internal notes you entered when first creating your campaign
5. Campaign informations
Title - The title of your campaign
Status - The status of your campaign (draft, running, stopped)
Description - The description of your campaign
Start and End date - The start and end date of your campaign
6. If you want to see a preview of what your advocates can see, you can use this button to do so.
Performance
This tab shows a detailed summary of your campaign's performance.
Sent emails - This represents the volume of emails successfully delivered.
Traffic generated - This is the number of unique visits from the links shared by your recipients. This is tracked using our UTM system and the unique ID we provide.
Best Advocate - This highlights the best advocate from the traffic (visits) perspective.
Opened emails - This is the open rate (see overview tab)
Clicked in emails - This is the CTR (see overview)
Content shared - This is the rate at which your content is shared and represents the percentage of people who end up sharing content on a specific social network
Sharing network distribution - This shows where your content has been shared.
Visits per Social Network - This shows which social network has been generating the most visits.
Audience
The audience tab shows a detailed summary of your advocate's performance at the individual and/or list level.
Please note: You can send a reminder regarding your campaign to an individual and/or a given list. To do this you can select the list or individual users and then click the Send reminders.
