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Managing an advocacy campaign
Managing an advocacy campaign
Updated this week

Note: Only Owners or Managers have the ability to access the Advocacy option and therefore you must have either of these roles to create/manage campaigns.

Agorapulse allows two types of campaigns to be created; link-campaigns that focus on sharing a link to your advocates, or post-campaigns, created from the composer, that allows your advocates to engage with and share your post.

Once you have created a campaign you will be able to view all types of campaigns in the main Advocacy section. You can:

  • Manage your active campaigns

  • View and edit your draft campaigns

  • View your archived campaigns

To take a deeper look at any of your campaigns, simply click on the campaign you want to view. There is an identifier next to the name of each campaign to show if it is a Link or Post campaign.


Managing Link-based Campaigns

There are 3 sections in the campaign screen: Overview, Performance and Audience. Let's take a deeper look at what each section shows.

Overview

This tab shows a detailed overview of your campaign.

1. Reach & Performance

  • Audience size - How many advocates were targeted

  • Contacted - The number of sent emails

  • Opened - Of the sent emails, what percentage were opened

  • CTR - "click-through rate", represents the percentage of recipients who click on the email's CTA after being contacted

  • Shares - The rate at which your content is shared and represents the percentage of people who end up sharing content on a specific social network

  • Visits - The number of visits from the links shared by your recipients. This is tracked using our UTM system and the unique ID we provide.

2. Shared content

  • Link information - This is the link that you shared

  • UTM details - This shows the UTM details that have been automatically generated

3. Suggested copies

  • This shows you the suggested copies that you created when first creating your campaign

4. Internal notes & Collaboration

  • This is where you can see any internal notes you entered when first creating your campaign

5. Campaign informations

  • Title - The title of your campaign

  • Status - The status of your campaign (draft, running, stopped)

  • Description - The description of your campaign

  • Start and End date - The start and end date of your campaign

6. If you want to see a preview of what your advocates can see, you can use this button to do so.

Performance

This tab shows a detailed summary of your link campaign's performance.

  • Sent emails - This represents the volume of emails successfully delivered.

  • Traffic generated - This is the number of unique visits from the links shared by your recipients. This is tracked using our UTM system and the unique ID we provide.

  • Best Advocate - This highlights the best advocate from the traffic (visits) perspective.

  • Opened emails - This is the open rate (see overview tab)

  • Clicked in emails - This is the CTR (see overview)

  • Content shared - This is the rate at which your content is shared and represents the percentage of people who end up sharing content on a specific social network

  • Sharing network distribution - This shows where your content has been shared.

  • Visits per Social Network - This shows which social network has been generating the most visits.

Audience

The audience tab shows a detailed summary of your advocate's performance at the individual and/or list level.


Managing Post-based Campaigns

The post campaign screen also shows 3 sections: Overview, Performance and Audience. There are some different metrics shown for post campaigns. In this section we will only cover the specific post campaign metrics.

Overview

1. Reach & Performance

Engagement rate shows how advocates engaged with the content you sent.

2. Actions on post

This section shows the details of performance for each potential action on the post you shared: likes, comments or shares.

Performance

This tab shows a detailed summary of your post campaign's performance.

  • Sent emails - represents the volume of emails successfully delivered. It is equivalent to the metric "contacted" on the Overview tab.

  • Opened emails - open rate

  • Clicked in emails - CTR (see the Overview tab)

  • Action on post - ratio of people who engaged with the post you shared, the chart shows the detail for each action:

    • Share : number of people who shared your post

    • Comment : number of people who commented on your post

    • Like : number of people who liked your post

Audience

The audience tab shows a detailed summary of your advocate's performance at the individual and/or list level.


Sending reminders

You can send a reminder regarding your campaign to an individual and/or a given list. To do this you can select the list or individual users and then click the Send reminders.

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