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How to mention and tag accounts in a post

Mention and tag other profiles when creating a post in the Publishing Composer.

Updated this week

Mentioning and tagging other accounts (profiles) in your posts can help increase reach and engagement across supported social networks. Mentioning inserts an account handle in the post text. Tagging links an account to media, such as an image or reel.

Both options are available in the Publishing Composer for users who have permission to create, schedule, or publish posts on the selected social profile. The availability of each feature depends on the platform and post format.

In this article, we will outline:


What is the difference between mentioning and tagging accounts?

Action

Description

Where is it done?

Supported Networks

Mention

Includes the account handle (@name) in the text of your post

In the Your post field of the Publishing Composer

Facebook, Instagram, X (Twitter), TikTok, LinkedIn, Bluesky

Tag

Tags the account in the image or media element of the post (not in the text)

In the Social Network Options section of the Publishing Composer

Instagram, X (Twitter)


How to mention an account when creating a post

The following social networks support the ability to mention an account when creating a post in Agorapulse:

  • Facebook Pages

  • Instagram Profiles

  • X (Twitter) Profiles

  • LinkedIn Company Pages

  • LinkedIn Personal Profiles

  • Bluesky Profiles

To mention an account when creating a post for a single network in the Publishing Composer:

  1. In the Your post field of the Publishing Composer, type @ followed by the account name

  2. If the social network's API supports mentions, a list of matching profiles will appear

  3. Select the appropriate account from the list to insert the mention

To mention an account when creating a post for a multiple networks in the Publishing Composer:

  1. Type a placeholder (e.g. @example) in the Your post field

  2. Click Add mentions

  3. Enter the correct handle for each selected profile in the dialog

  4. Click Add to confirm

Network-Specific Information

  • Instagram and TikTok:

    • Do not support mention suggestions via API

    • Click Verify the account exists to confirm the handle is valid

  • LinkedIn:

    • Mentions may not appear for:

      • Personal profiles that do not follow your Company Page

      • Posts scheduled to multiple LinkedIn profiles simultaneously

      • Personal profile posts that are not customized individually

      • Profiles with non-English characters, disabled mentions, or enhanced privacy settings

    • Additional notes:

      • Avoid accented characters (e.g. use instead of é)

      • Use keywords rather than full names


How to tag an account when creating a post

The following social networks support the ability to tag an account when creating a post in Agorapulse:

  • Instagram Profiles

  • X (Twitter) Profiles

To tag a profile on an image when creating a post in Agorapulse in the Publishing Composer:

  1. Upload media in the Publishing Composer

  2. Scroll to the Social Network Options section

  3. Click the Tag users icon

  4. (Instagram-only) Click the desired tagging location on the media

  5. Enter the username in lowercase letters
    The tagged profile must be public and unrestricted

  6. Repeat as needed, within the network's tagging limits

  7. Click Save tagged users

Please Note: The username must be entered in lowercase letters. If not, the tag may fail and the post will not publish. You may not tag the same account more than once in the same post

Network-Specific Information

  • Instagram:

    • Available on image, reel and carousel posts

    • You can tag up to 20 profiles per post

    • Each tag is placed on a specific spot within the image

  • X (Twitter):

    • Only available on image-type posts

    • You can tag up to 10 profiles per post

    • Tags apply to the image as a whole and are not anchored

    • Display names and usernames are both searchable

    • Tagging is available for both single and multi-image posts

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