Mentioning and tagging other accounts (profiles) in your posts can help increase reach and engagement across supported social networks. Mentioning inserts an account handle in the post text. Tagging links an account to media, such as an image or reel.
Both options are available in the Publishing Composer for users who have permission to create, schedule, or publish posts on the selected social profile. The availability of each feature depends on the platform and post format.
In this article, we will outline:
What is the difference between mentioning and tagging accounts?
Action | Description | Where is it done? | Supported Networks |
Mention | Includes the account handle (@name) in the text of your post | In the Your post field of the Publishing Composer | Facebook, Instagram, X (Twitter), TikTok, LinkedIn, Bluesky |
Tag | Tags the account in the image or media element of the post (not in the text) | In the Social Network Options section of the Publishing Composer | Instagram, X (Twitter) |
How to mention an account when creating a post
The following social networks support the ability to mention an account when creating a post in Agorapulse:
Facebook Pages
Instagram Profiles
X (Twitter) Profiles
LinkedIn Company Pages
LinkedIn Personal Profiles
Bluesky Profiles
To mention an account when creating a post for a single network in the Publishing Composer:
In the Your post field of the Publishing Composer, type @ followed by the account name
If the social network's API supports mentions, a list of matching profiles will appear
Select the appropriate account from the list to insert the mention
To mention an account when creating a post for a multiple networks in the Publishing Composer:
Type a placeholder (e.g. @example) in the Your post field
Click Add mentions
Enter the correct handle for each selected profile in the dialog
Click Add to confirm
Network-Specific Information
Instagram and TikTok:
Do not support mention suggestions via API
Click Verify the account exists to confirm the handle is valid
LinkedIn:
Mentions may not appear for:
Personal profiles that do not follow your Company Page
Posts scheduled to multiple LinkedIn profiles simultaneously
Personal profile posts that are not customized individually
Profiles with non-English characters, disabled mentions, or enhanced privacy settings
Additional notes:
Avoid accented characters (e.g. use instead of é)
Use keywords rather than full names
How to tag an account when creating a post
The following social networks support the ability to tag an account when creating a post in Agorapulse:
Instagram Profiles
X (Twitter) Profiles
To tag a profile on an image when creating a post in Agorapulse in the Publishing Composer:
Upload media in the Publishing Composer
Scroll to the Social Network Options section
Click the Tag users icon
(Instagram-only) Click the desired tagging location on the media
Enter the username in lowercase letters
The tagged profile must be public and unrestrictedRepeat as needed, within the network's tagging limits
Click Save tagged users
Please Note: The username must be entered in lowercase letters. If not, the tag may fail and the post will not publish. You may not tag the same account more than once in the same post
Network-Specific Information
Instagram:
Available on image, reel and carousel posts
You can tag up to 20 profiles per post
Each tag is placed on a specific spot within the image
X (Twitter):
Only available on image-type posts
You can tag up to 10 profiles per post
Tags apply to the image as a whole and are not anchored
Display names and usernames are both searchable
Tagging is available for both single and multi-image posts