It is now possible to publish and schedule content to Pinterest directly from Agorapulse! This article will give you the rundown on how to connect a Pinterest account, how to get started on publishing to Pinterest and what is not available.
How to connect a Pinterest account
Click on the '+' icon in the bottom left
Select Add a social profile
Select Pinterest account
Log in using your email address & password or using Facebook/Google
Select Give access
How to publish/schedule a Pinterest post
Open the publishing composer
Ensure the Pinterest account is selected in the left-hand profile list
Start creating your post
Select which board you want to post to
Please note: It is not possible to create a board via Agorapulse. Boards can only be managed natively also, if a Board is archived after an item is scheduled, the Pin will still be published to the board.
Please note: When creating a post, an image is mandatory but adding text is optional.
Publishing Rich Pins is available but please refer to Pinterest's documentation on how to do this here and here.
Pinterest publishing options
When creating your Pinterest post, you will see the following options under Pinterest options:
Title - this option allows you to improve your post with a custom title
Destination Link - this option allows you to enter a URL which people will be redirected to when clicking on the pin
Board - this option allows you to select the board you want to publish your pin to
What is not possible?
It is not possible to publish to secret boards. (if you change a board to "secret" after a Pin is scheduled to be published, the Pin will fail.)
It is not possible to add Pins to sub-boards.
It is not possible to add Pins on multiple boards.
It is not possible to use Pinterest with our Companion app
Pinterest best practices
We recommend that you use high-quality, vertical images that will stand out in people's feeds. We recommend a 2:3 aspect ratio (ex 1000 x 1500 pixels) as other ratios may cause your Pin to truncate, or may negatively impact performance.
We recommend that you use clear titles and descriptions, as these will help your Pin get discovered in search. You can use up to 100 characters for your title and up to 500 characters for your description.
Image specifications
Standard image specs:
File type: PNG or JPEG
Max file size: 20 MB per image
Ratio: 2:3 or 1000 x 1500 pixels
Link: max 2048 characters
Title: max 100 characters
Description: max 500 characters
Alt text: max 500 characters
Video specifications
Standard video specs:
File type: MP4, MOV, M4V
Max file size: 2GB
Min duration: 4 seconds
Max duration: 15 minutes
Aspect ratio (recommended): 1:1 (Square), 2:3 & 4:5 & 9:16 (Vertical)
Please Note: For videos, a thumbnail needs to be selected for the post to be valid. It's a mandatory element required by the Pinterest API.