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How to add alternative text to an image

Make your content accessible through the use of alt-text!

Updated this week

Agorapulse helps you improve the accessibility of your content by allowing you to add alternative text (alt text) to uploaded images. Alt text provides a written description of an image, that screen readers use to describe visual content to users who are visually impaired. This ensures your social media posts are more inclusive and accessible to a wider audience.

Agorapulse also offers an AI-powered solution that automatically generates alt text for your images, saving you time and ensuring consistent accessibility practices across your content.

Please Note: AI-powered alternative text generation is available to users on a PPU (price per user) plan. If you would like to get access to this feature, please feel free to reach out to us here.


How to add alternative text to an image

Alternative text can be added to an image once it has been uploaded to the Media section of the Publishing Composer when creating a post. To add alternative text to an image whilst creating a post in the Publishing Composer:

  1. Upload an image in the Media section of the Publishing Composer

  2. Select the three dot menu on the top-right of the uploaded image in the Media section

  3. Click on Add alternative text

  4. Enter the alternative text for the image in the text box
    or
    Select a language from the drop-down menu in the pop-up and click Generate with AI

  5. Click the Save icon

Please Note: The AI-powered alternative text feature cannot identify public figures or individuals. Descriptions are purely visual.


Alternative Text Limits

Adding alternative text to images in Agorapulse is available for Facebook, Instagram LinkedIn Bluesky and X (Twitter). We have outlined the limits for each network below:

  • Facebook - N/A

  • Instagram - 1000 characters

  • LinkedIn - 300 characters on single posts only

  • Bluesky - 2000 characters

  • X (Twitter) - 1000 characters

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