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How do I control which image is going to be picked when I share a link?
How do I control which image is going to be picked when I share a link?
Updated over a week ago

Wondering why Agorapulse isn't pulling the right image from your URL?

Thankfully, there is a way which lets you - to some extent - control how images, titles or descriptions are carried over from the website to the social networks when it's shared. It's called Open Graph Protocol.

Long story short, it allows you to specify which elements (like title, image, description, etc.) the social network will pick up when you share the link.

By including the following meta tags in your website (the first 4 of them below are required) you can tell what image or description will be used when sharing:


The image specified in this tag will be used when your link will be shared on social.

<meta name="image" property="og:image" content="">


This title will go together with the link - in case you're sharing a blog article, this could be the article title.

<meta property="og:title" content="Use Instagram Memes to Increase Customer Engagement (and Share Your Sense of Humor)">


The type of website that it'll be categorized by.

<meta property="og:type" content="article">


The URL specified in this tag is supposed to be the so-called canonical URL - this is the URL that "Google thinks is most representative from a set of duplicate pages on your site".

<meta property="og:url" content="<a href=""></a>">

Site name

If the page you're sharing is part of a larger website (e.g. blog article on your company web), this is the name of the "overall site".

<meta property="og:site_name" content="Agorapulse">


This is a short (one or two sentences) description of the shared link - for instance, what the blog article is about.

<meta property="og:description" content="Should your brand or agency publish memes? Find out why this content performs so well and how you can improve engagement with Instagram memes.">

You should consult the implementation of Open Graph Meta tags with your website administrator or developer.

Note: To stop the spread of misinformation and false news on their platform, Facebook has decided to remove the ability to edit previews attached to link posts, both natively and via third-party publishing tools like Agorapulse. You can view our Help Centre article about this here.

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