In general, Agorapulse reports do not show an analysis of paid ad posts. However, some of the data we receive via the API from social networks include data related to paid activity. You can find this listed below for each network:
Facebook
Instagram
LinkedIn
Twitter
If you would like more data on your paid ad campaigns, we offer a free tool that allows you to analyze the performance of your Facebook and Instagram ad posts. Connect for free to AdsReport here.
Note: Filters feature is available depending on the subscription plan you have. If you would like to change your plan to access this feature, feel free to reach out to us here.
Audience report
1. Audience growth chart (New Fans)
Facebook shares paid as well as organic followers, via the Insights API. You can see this data in the Audience Growth chart in the reports section.
2. Engagement overview (Audience tab)*
3. Engagement rate overview*
The paid engagement rate section at the audience level, includes all types of paid activities (ads and boosted posts).
Note: The paid data included in the engagement section at the audience level, includes all types of paid activities (ads and boosted posts).
4. Impressions chart (Audience tab)
We receive a breakdown of organic, paid and viral impressions from Facebook and display them separately in the report.
Content report
Note: The paid data included in the content report only includes Boosted posts as Dark ads are not included in our content report.
1. Content Performance chart (Paid Reach)
Here we show a breakdown of the organic and paid reach of a post as well as the total reach in the Content Performance report.
We receive the data for Paid Reach from Facebook's API. It's not necessary to have an ad account connected for this data to be synced in Agorapulse.
Paid Reach does not include ads unless they're boosted posts from within the report's selected date period.
2. Content Performance chart (Paid Impressions)
3. Content Performance chart (Engaged users)
Here we show the number of people who clicked anywhere in your post including any type of clicks when the posts have been boosted (likes, shares, comments etc)
4. Content Performance chart (Paid video views)
5. Community Management
When an ad token is linked to Agorapulse, we automatically synchronize the comments on your ad posts. This means that any community management actions taken on these ad posts will be included in the community management report.
1. Impressions chart
If an ad account is connected to an Instagram account, we will show the split between Organic and Paid impressions.
If no ad account is connected, paid impressions will still be synced but not split. The total will consist of both Organic and Paid impressions.
Note: Once an Instagram ad account is connected, we can sync 60 days worth of historical data.
2. Community Management
When an ad token is linked to Agorapulse, we automatically synchronize the comments on your ad posts. This means that any community management actions taken on these ad posts will be included in the community management report.
1. Audience growth chart
New paid followers are shown separately from new organic followers in the LinkedIn Audience report.
2. Engagement chart (likes)
In the engagement section likes on promoted posts will be included.
Content Performance chart
Although we don't support Twitter ads, promoted tweets are included in the Content Performance report.
