The Facebook Engagement report provides insight into how users are engaging with your content. You will be able to track reactions, comments, shares and private messages in this report. This section of the audience report is broken down by the Engagement Overview and the Engagement Rate.
Please Note: The metrics available in this report have recently changed due to Meta’s deprecation of specific data points. You can find more information on that here.
Engagement Overview
In the Engagement Overview section, you can see:
The total amount of reactions that were made during the selected period on all posts (we display the breakdown for all types of Facebook reactions; i.e Like , Love , Haha, Wow, Sad and Angry
The total amount of comments that were made on your posts (organic + ad comments)
Both user comments and the Page's own comments are included in this countHow many private messages you've received
We count every message in a thread - for example, if there are 3 messages in a thread, and we would count all 3 of themHow many times posts from the selected period have been shared
This counts for both organic and boosted posts. Shares are not included in the daily engagement graph, because Facebook Insights API doesn't provide this metric on a daily basis. You will need to reference the total for this metric.
We provide a breakdown of metrics for both Organic and Paid engagement. Additionally, we compute the Total engagement, which includes all tracked metrics — reactions, comments, messages, and shares—from both Organic and Paid sources.
The graph reveals those metrics daily - how many comments have you got last Tuesday? How many likes did you get on your posts yesterday? How many reactions? The graph will tell you.
Note: Due to limitations with the Meta API, we cannot display separate breakdowns for organic and paid reactions, other types of clicks, and private messages metrics. As a result, the total columns represent a combination of these metrics. Therefore, for accurate data, please refer to the values listed in the total column.
Engagement Rate
We also compute the Engagement rate which shows the level of organic and/or paid interaction with content divided by impressions or reach. By default, we display the engagement rate by impressions. Using the drop-down in the top right corner of the chart, it is possible to switch between:
- Engagement rate by impressions (total engagement divided by total impressions)
- Engagement rate by reach (total engagement divided by average reach)