In the Facebook Demographics section, you'll see different statistics about your fanbase:
what are the top locations fans are coming from (Top countries and Top cities)
what are the top languages fans speak (Top languages).
Mouse over the map to see how many fans you have in each country! These numbers would be hard to locate in Facebook's native Insights.
You will also learn the characteristics of your average fan - her age, gender and location.
These demographic insights can help you to target your content better.
