In the Top content section, we list 6 top performing posts for the selected period. By default, the criterion is reach, but you can change it, and order by a different metric.
For each of the listed posts, we also show its top metrics:
reach: the number of people who had your Page's post enter their screen
number of engaged users: the number of unique people who engaged in certain ways with your Page's post, for example by commenting on, liking, sharing, or clicking on particular elements of the post
number of clicks: link clicks (link posts), photo views (for photo posts), or video plays (for video posts)
number of other clicks: number of non-content clicks on the post (like clicks on "see more", clicks on profile names, etc.)
engagement rate per reach: total engagement divided by total reach
engagement rate per impression: total engagement divided by total impressions
You can click on each post to get into its detailed view with more metrics.
Note: This report shows "standard" posts only - it does not include unpublished posts or ad posts. If there is zero Paid reach showing in the post-detail metrics, the post has not been boosted.
