The Brand Awareness Score section shows whether people talk about your brand and whether is it growing over time. It also shows how many times your Instagram profile has been mentioned in other posts and Stories.
We calculate the Brand Awareness score as the sum of:
number of Instagram posts containing your brand name - this is found with hashtag listening searches we created automatically for you
number of Instagram posts where your profile has been mentioned
number of Instagram Stories where your profile has been mentioned
hashtag listening searches that have included this search in your awareness score option checked*
* Find below how to include hashtag listening searches in this section
You can see the breakdown of how many posts have been published about you (figure 19 in the example below) plus how many times you have been mentioned in posts (62) or Stories (85) - all of this on a daily basis. Hover your mouse over the graph to see the breakdown for that day.
Note: If you choose the option to include the results of your listening searches in your awareness score, they will no longer be displayed in the Listening chart of your reports.