In the Instagram Posts - Performance section, you'll see an overall summary of your posts' performance. The report will display posts that were published in the selected time period. We display data on:
Reach: number of unique Instagram accounts that have seen the post
Impressions: total number of views on the post
Comments: number of comments on the post
Likes: number of unique Instagram accounts that liked the post
Saves: number of unique Instagram accounts that have saved the post
Shares: number of shares of your post
Engagement: number of likes, comments, saves and shares on the post
Plays: number of times the reels start to play after an impression is already counted. This is defined as video sessions with 1 ms or more of playback and excludes replay
Replays: number of times the video was replayed
Total Plays: the sum of plays and replays
Average Watch Time: the average watch time of your post per viewer
Engagement rate per impression: total engagement divided by total impressions
Engagement rate per reach: total engagement divided by total reach
You can sort posts according to the chosen metric - just click on the column title to sort posts according to reach, engagement, etc. By default, posts are sorted chronologically.
We calculate the average for each metric —it's the arithmetic average of the values for each listed post.
You can export this content report into a .CSV file by clicking on the orange Export button on the top right.
The Posts performance report will also include data in relation to Reels posts.
Note: Engagement metrics and likes can differ from what you see on Instagram directly for promoted posts. The reason is that we're able to sync organic engagement/likes only - paid engagement is not calculated. Because of this, you might see higher numbers on Instagram directly.