In the Instagram Top content section, we list 6 top performing posts for the selected period. By default, the criterion is reach but you can change it and order by engagement, comments, likes or saves, too.
For each of the listed posts, we also show its top metrics:
reach: number of unique Instagram accounts that have seen the post
number of comments: number of comments on the post
number of likes: number of unique Instagram accounts that liked the post
number of saves: number of unique Instagram accounts that have saved the post
engagement: number of likes and com
ments on the post
engagement rate per reach: Total engagement divided by total reach
engagement rate per impression: Total engagement divided by total impressions
You can click on each post to get into its detail view, with more metrics.
Note: In this part, only Instagram posts are displayed - to see the top-performing stories, click Stories --> Global in the top bar.
