Google Analytics 4 (GA4) is a powerful tool for tracking website traffic and performance. It provides insights into how visitors find and interact with your site. For social media marketers, it's invaluable for measuring the return on investment (ROI) of social media campaigns.
Thanks to the integration with GA4, Agorapulse can easily show you what posts and conversations drive sales, leads, and traffic.
In this article we will discuss how you can integrate GA4 with Agorapulse, which will enable you to use our Social Media ROI tool measure the real impact of your social media presence.
Note: You will need an active Google Analytics account. More information about setting up a free Google Analytics account is available here. You can also up-skill your knowledge by using Google Analytics help center or the Google Analytics Academy to enable the best possible use of the integration.
How to connect a GA4 account to Agorapulse
The video below provides an introduction to the Social Media ROI tool, and includes helpful information on the setup/integration of your Google Analytics account. Feel free to take a look! Otherwise, please scroll down for written instructions.
Existing GA4 Users
You can connect a GA4 account through the Social Media ROI tool or the Organization Settings. You will only see these options if you have not already connected a GA4 account.
Social Media ROI:
Under Analytics, click Social Media ROI
From the Social Analytics tab, select Connect your Google Account
Select the relevant Google account, and accept all permissions
In Agorapulse, you will see a list of all the Google Analytics accounts that you can add
Click on the Analytics account that you would like to add and select the relevant dashboard from the drop-down
Select Confirm dashboards and go to the next step
On the next page select if you would like to enable link tracking
Click Access my Social Media ROI dashboard to finalize.
Note: The Google Analytics integration and basic Social Media ROI reports are available on all plans. Advanced Social Media ROI reports are available only to Advanced and Custom plans.
Organization Settings:
Click your avatar in the bottom-left corner of your screen
Select Organization settings
Under Analytics click Google Analytics
Then click Connect with Google Analytics
Select the relevant Google account, and accept all permissions
In Agorapulse, you will see a list of all the Google Analytics accounts that you can add
Click on the Analytics account that you would like to add and select the relevant dashboard from the drop-down
Select Confirm dashboards and go to the next step
On the next page select if you would like to enable link tracking
Click Access my Social Media ROI dashboard to finalize.
Note: Any level of GA4 access will allow you to connect a Google Analytics Account to Agorapulse (Viewer, Analyst, Editor or Administrator).
New GA4 Users
If you haven't set up a GA4 account, after following the connection steps above and logging in with your Google account, you will be prompted through the Google Analytics set up process. There are a few things you will need in order to proceed:
A valid Google account
A website, a mobile app, or multiple websites that you want to track
Step-by-step instructions on how to complete the account creation process are located here: [GA4] Set up Analytics for a website and/or app.
If you don't have a Google/Gmail account
If one of the Google Analytics Administrators tries to give you access to Google Analytics with a non-google email address, they will most likely see the below error message:
For the GA Admin to give you access rights to their Google Analytics account (which you can then use to connect a Google Analytics account to Agorapulse), you will need to create a Google Account and link your current Outlook (or another provider) email address to that newly created Google Account.
1. Go to this link here to create a Google Account.
2. During signup, choose Use your existing email.
Note: Google will automatically associate a Gmail address to your Google Account, and you won't be able to use your current email address if you miss step 2.
You can then proceed with the account creation. Once the Google Account creation is over, you can contact the Google Analytics Administrator. They will be able to give you access using your current email address!