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Agorapulse ROI dashboard vs Google Analytics 4
Agorapulse ROI dashboard vs Google Analytics 4
Updated over 11 months ago

If you ever wondered where the data in Agorapulse's Social ROI dashboard come from or why they are different from Google Analytics, here’s a quick overview specifically for GA4 metrics.

Social Analytics

Social Analytics show global data of social media impact on the website activity. Please note that ALL the below metrics are for organic social activities only. To see organic social data, you’ll need to apply a filter “Session Default Grouping” = “Organic Social” inside your GA4 reports.

Agorapulse dashboard

Google Analytics 4 metric

Note

Visitors

Total Users

Total User metric for users coming from organic social activities. You can check this data inside GA4 in the Reports > Engagement > Events section.

Event Completed

Event Count

Reports > Engagement > Events: Event Name > There you can find the event count for all events and check the table header for “Event Count“ to get the total

Event Value

Event Value

Reports > Engagement > Events: Event Name > There you can find the event value and check the table header for “Event Value“ to get the total

Conversion Event Completed

Conversions

Reports > Engagement > Conversions: Event Name > There you can find the conversion count for all conversion events and check the table header for “Conversions“ to get the total

Conversion Event Value

Event Value

Reports > Engagement > Conversions: Event Name > There you can find the conversion event value and check the table header for “Event Value“ to get the total

Transactions

Conversions

Reports > Engagement > Conversions: Event Name > There you can find the “Purchase” conversion event and check the table for “Conversions

Purchase Revenue

Purchase Revenue

Reports > Engagement > Conversions: Event Name > There you can find the “Purchase” conversion event and check the table for “Total Revenue

Funnel By Campaign

Session Campaign

In Acquisition > Traffic Acquisition, filter on “Session Default Chanel Group” as a first filter and “Session Campaign” as a secondary filter; you can then check “Organic Social” rows in the table for “Users”, “Conversion: All Events” or “Conversion: Purchase” data

Funnel by Landing page

Landing page

In Acquisition > Traffic Acquisition, filter on “Session Default Chanel Group” as a first filter and “Landing page + query string” as a secondary filter; you can then check “Organic Social” rows in the table for “Users”, “Conversion: All Events” or “Conversion: Purchase” data

Funnel by Source

Social Network

In Acquisition > Traffic Acquisition, filter on “Session Default Chanel Group” as a first filter and “Session Source” as a secondary filter; you can then check “Organic Social” rows in the table for “Users”, “Conversion: All Events” or “Conversion: Purchase” data

Your Social ROI

Your social ROI represents data generated by social media content published from Agorapulse (from both Publishing and Inbox content like posts or comment replies).

Agorapulse dashboard

Google Analytics 4 metric

Note

Visitors

NA

Unique “Session Start” events BUT filtered by tracked posts published from Agorapulse

Event Completed

NA

Total event completions BUT filtered by tracked posts published from Agorapulse

Event Value

NA

Total event value BUT filtered by tracked posts published from Agorapulse

Conversion Event Completed

NA

Total conversion event completions BUT filtered by tracked posts published from Agorapulse

Conversion Event Value

NA

Total conversion event value BUT filtered by tracked posts published from Agorapulse

Conversion Event Completion

NA

Conversions BUT filtered by tracked posts published from Agorapulse

Conversion Event Revenue

NA

Revenue BUT filtered by tracked posts published from Agorapulse

Funnel by Profile

N/A

Visitors, conversion event completions and value BUT filtered by Social Profiles for which posts were published from Agorapulse

Funnel by Content type

N/A

Visitors, conversion event completions and value BUT filtered by types of content published from Agorapulse. Types of content are: posts, comments and direct messages.

Top content

N/A

Visitors, conversion event completions and value for the top 5 published posts from Agorapulse. Note the data here is not lifetime but for the selected time period.

Funnel by Team member

N/A

Visitors, conversion event completions and value BUT filtered by Agorapulse users that published content or shared links through comments and direct message responses.

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