If you ever wondered where the data in Agorapulse's Social ROI dashboard come from or why they are different from Google Analytics, here’s a quick overview specifically for GA4 metrics.

Social Analytics

Social Analytics show global data of social media impact on the website activity. Please note that ALL the below metrics are for organic social activities only. To see organic social data, you’ll need to apply a filter “Session Default Grouping” = “Organic Social” inside your GA4 reports.

Agorapulse dashboard	Google Analytics 4 metric	Note
Visitors	Total Users	Total User metric for users coming from organic social activities. You can check this data inside GA4 in the Reports > Engagement > Events section.
Event Completed	Event Count	Reports > Engagement > Events: Event Name > There you can find the event count for all events and check the table header for “Event Count“ to get the total
Event Value	Event Value	Reports > Engagement > Events: Event Name > There you can find the event value and check the table header for “Event Value“ to get the total
Conversion Event Completed	Conversions	Reports > Engagement > Conversions: Event Name > There you can find the conversion count for all conversion events and check the table header for “Conversions“ to get the total
Conversion Event Value	Event Value	Reports > Engagement > Conversions: Event Name > There you can find the conversion event value and check the table header for “Event Value“ to get the total
Transactions	Conversions	Reports > Engagement > Conversions: Event Name > There you can find the “Purchase” conversion event and check the table for “Conversions“
Purchase Revenue	Purchase Revenue	Reports > Engagement > Conversions: Event Name > There you can find the “Purchase” conversion event and check the table for “Total Revenue“
Funnel By Campaign	Session Campaign	In Acquisition > Traffic Acquisition, filter on “Session Default Chanel Group” as a first filter and “Session Campaign” as a secondary filter; you can then check “Organic Social” rows in the table for “Users”, “Conversion: All Events” or “Conversion: Purchase” data
Funnel by Landing page	Landing page	In Acquisition > Traffic Acquisition, filter on “Session Default Chanel Group” as a first filter and “Landing page + query string” as a secondary filter; you can then check “Organic Social” rows in the table for “Users”, “Conversion: All Events” or “Conversion: Purchase” data
Funnel by Source	Social Network	In Acquisition > Traffic Acquisition, filter on “Session Default Chanel Group” as a first filter and “Session Source” as a secondary filter; you can then check “Organic Social” rows in the table for “Users”, “Conversion: All Events” or “Conversion: Purchase” data

Your Social ROI

Your social ROI represents data generated by social media content published from Agorapulse (from both Publishing and Inbox content like posts or comment replies).

Agorapulse dashboard	Google Analytics 4 metric	Note
Visitors	NA	Unique “Session Start” events BUT filtered by tracked posts published from Agorapulse
Event Completed	NA	Total event completions BUT filtered by tracked posts published from Agorapulse
Event Value	NA	Total event value BUT filtered by tracked posts published from Agorapulse
Conversion Event Completed	NA	Total conversion event completions BUT filtered by tracked posts published from Agorapulse
Conversion Event Value	NA	Total conversion event value BUT filtered by tracked posts published from Agorapulse
Conversion Event Completion	NA	Conversions BUT filtered by tracked posts published from Agorapulse
Conversion Event Revenue	NA	Revenue BUT filtered by tracked posts published from Agorapulse
Funnel by Profile	N/A	Visitors, conversion event completions and value BUT filtered by Social Profiles for which posts were published from Agorapulse
Funnel by Content type	N/A	Visitors, conversion event completions and value BUT filtered by types of content published from Agorapulse. Types of content are: posts, comments and direct messages.
Top content	N/A	Visitors, conversion event completions and value for the top 5 published posts from Agorapulse. Note the data here is not lifetime but for the selected time period.
Funnel by Team member	N/A	Visitors, conversion event completions and value BUT filtered by Agorapulse users that published content or shared links through comments and direct message responses.