If you ever wondered where the data in Agorapulse REPORTS are coming from or how they compare to TikTok Analytics, here's a quick overview which will help you to find your way out of this jungle.

Audience data

Overview metrics

Agorapulse metric	TikTok metric	Explanation
Followers	Overview > Followers	n/a
Engagement	Not available	Agorapulse's "Engagement" aggregates 3 metrics: likes + comments + shares
Impressions	Overview > Video Views	Total number of views from all content posted over the selected time period

Detailed Metrics

Agorapulse metric	TikTok metric	Explanation
Audience Growth	Followers	n/a
Engagement	Broken up as likes, comments and shares	Agorapulse's "Engagement" aggregates 3 metrics: likes + comments + shares
Users' Activity	Follower Activity	n/a
Impressions	Video Views	Number of times a video started playing (a single TikTok user can trigger multiple impressions and video views)
Demographics	Genders and Top Territories	n/a

Post Performance Data

Content Global Performance

Agorapulse metric	TikTok metric	Explanation
Videos Published	Overview > Content	n/a
Total Reach	Not Available	Total Reach - is the sum of unique users reached for each individual video published
Total Engagement	Not Available	Total Engagement inside Agorapulse is the sum of likes + comments + shares across all videos published over a selected time period
Average Completion Rate	Not Available	Average Completion Rate inside Agorapulse is the sum of the average time spent (in seconds) watching individual videos, divided by the sum of all published video's durations, over the selected time period. eg. if you published 2 videos over the past month and your audience watched the first for 10 seconds on average, and the second for 30 seconds; if video 1 is 40 seconds long and video is 60 seconds long: your average completion rate will be 37.5% for the selected month.

Post level metrics

Agorapulse metric	TikTok metric	Explanation
Reach	Not available	Number of unique TikTok user that saw your video
Completion Rate	Not available	Completion Rate inside Agorapulse is the sum of the average time spent (in seconds) watching a given video, divided by that video's total duration. eg. a 21 seconds video your audience spent on average 7 seconds watching will have a 33% completion rate.
Video Replays	Not available	Number of time your audience let a video loop and play back from the start after it ended
Video End	Not available	Number of time your video was viewed until the end
Engagement	Not available	Engagement inside Agorapulse is the sum of likes + comments + shares
Impression	Video Views	Number of times a video started playing (a single TikTok user can trigger multiple impressions and video views)

Community management

All figures in this part of the REPORTS come from our own synchronization of the TikTok API. So, we build this part "on our own." There are no equivalents to these numbers in TikTok Analytics.

If you have more questions about the metrics, please reach out to us here.