In the TikTok Top content section we list 6 top performing posts for the selected period. By default, the criterion is Video completion rate but you can change it and order by any of the metrics listed below.
For each of the listed posts we show its top metrics:
Reach: number of unique TikTok accounts that have seen the post
Video completion rate: Average time people spent watching the video over the total video duration
Video replays: Number of times the video was replayed (post impressions minus post reach).
Watched fully: Number of times people watched the video until the end
Impressions: Number of times this video has been seen
Engagement: number of likes, comments, and shares on the post
Engagement rate per reach: Total engagement divided by total reach
Engagement rate per impression: Total engagement divided by total impressions
You can click on each post to get into its detail view, with more metrics.
You can also sort the posts shown in Top Content based on any one of these metrics by clicking the dropdown menu in the top left of the chart.
