Page-backed Instagram Accounts (PBIAs) are shadow Instagram accounts, created for the purpose of running ads on Instagram. More details here.
To be able to sync Instagram ad comments from PBIA ad posts for you, you need to connect your ad account(s) to Agorapulse.
As soon as you have your ad account connected, we'll sync ad posts and their comments from PBIA accounts right into your Inbox.
Due to the restrictions on Facebook / Instagram side, it's not possible to reply to ad comments on PBIA posts.