What is AdsReport?
AdsReport is free tool which lets you analyze the performance of your Facebook Ad Accounts and Ad Campaigns.
How is AdsReport useful for me?
AdsReport:
has clean & simple interface - metrics are shown in an easy-to-read layout that makes sense
provides real-time info - see what is performing best this very moment
is safe & secure - no creepy behavior here — we don’t store any of your ad account data
Are there any requirements?
We advise disabling AdBlock (or similar browser plugins) while using AdsReport tool, otherwise some features might not work as expected.
How do I connect my ad account and see ads' performance?
AdsReport tool is available at https://adsreport.agorapulse.com/home
Start by clicking on the Login with Facebook button and log in with your Facebook profile. When asked, please confirm the permissions - we need them to access your Ads' insights (don't worry, we don't store any of this data, remember?)
After login, we ask you to tell us something about yourself - your answers are anonymous and will be used for statistical purposes only.
You're all set!
What metrics are available?
AdsReport provides metrics on three levels:
global Ad Account metrics (global metrics, for the whole Ad Account as such)
chosen Ad Campaign metrics (metrics specific only to chosen Ad Campaign)
best performing Ad metrics (metrics specific only to elected best Ad)
1
Available global Ad Account metrics are:
Spent - the estimated total amount of money you've spent on your ads
Conversions - the number of all purchases made from your ads
Reach - the number of people who saw your ads at least once. Reach is different to Impressions, which may include multiple views of your ads by the same people
Impressions - the number of times your ads were on-screen
Clicks - the number of clicks on links within your ads
CTR (click-through rate) - the percentage of times people saw your ad and performed a link click
CPC (cost per click) - the average cost for each link click
CPM (cost per mille) - the average cost for 1000 impressions
You can view more detailed metrics for your ad account by clicking on Show more metrics.
2
For each Ad Campaign under given Ad Account, we show same set of metrics - you just need to choose Ad Campaign you want to view.
3
Among available Ad Campaigns, we also show best performing Ad. You can choose your performance criterion, by default, Clicks is selected as criterion. This means Ads will be ranked based on number of clicks they have - Ads with the most clicks will be the best.
Available best performing Ad metrics are:
Relevance score - A rating from 1 to 10 that estimates how well your target audience is responding to your Ad. This score is shown after your Ad receives more than 500 impressions.
Spent - the estimated total amount of money you've spent on your ads
Impressions - the number of times your ads were on-screen
Clicks - the number of clicks on links within your ads
Frequency - the average number of times that each person saw your ad.
CTR (click-through rate) - the percentage of times people saw your ad and performed a link click
CPC (cost per click) - the average cost for each link click
CPM (cost per mille) - the average cost for 1000 impressions
How do I filter ads? How do I choose time period to view ad metrics for?
Time period
By default, last 30 days period is chosen. You can select other time periods, according to your needs - from last 3 days or custom period to quarterly or even last year report.
Status filtering
You can filter out your Ad Campaigns based on their status - active, paused, archived or deleted.
How do I remove my ad account?
To remove your Ad Account, head over to the top of the page and click your name on top right corner of the screen - choose Remove my account then.
Does AdsReport work with Instagram Ads, too?
Yes, since Instagram Ads are administered through Facebook, you can view performance of Instagram Ads, too.