Agorapulse provides insights on paid ads data in reports for your Facebook pages or Instagram accounts. As long as you have an ad account connected to your profile we will show metrics and statistics related to performance of your ad posts.
It's possible to filter the reports to show just Organic data, or just Paid data, or both data combined on the same chart.
Please Note: The ability to filter reports between Organic or Paid data is available depending on the subscription plan you have. If you would like to change your plan to access this feature, feel free reach out to us here.
If you do not connect an ad account there are still some paid metrics that can be viewed in the reports. These metrics are provided by the APIs. The ability to separate paid data from organic data is available in some cases for these reports, you can learn more about the paid data included in the reports read this article.
Please Note: After connecting your ad account, we will sync 60 days of historical data
Filtering the report
When viewing your Facebook or Instagram report you can filter the data shown to see:
Combined Organic and Paid data (default view)
Organic data only
Paid data only
When viewing the combined data, each chart will show the Organic and Paid data separately, as well as a total of the combined data. The image below shows an example of how this will look in the Engagement chart:
Facebook reports - paid data
Paid metrics related to the Facebook page are available on both the page and content level. The tables below show which metrics we have paid data for and how we get this data.
We source our data from several places to ensure complete and accurate results for your reports:
API - these metrics come directly from Facebook via the API
Our calculation - where we have calculated the metric we have explained how this is done
Count from Inbox - we use the count based on what we synced for the Inbox
Page-level data
Chart | Metric | Organic | Paid | Total |
Audience | Fans | API | API | API |
Engagement | Reactions | Total reactions minus paid reactions | API | API |
| Link clicks | Total link clicks minus paid link clicks | API | API |
| Other types of clicks | N/A | N/A | Sum of photos, videos and other clicks |
| Comments | Count from Inbox | Count from Inbox | Sum of organic and paid comments |
| Privates messages | N/A | N/A | Count from Inbox |
| Shares | Total shares minus paid shares | API | API |
| Total engagement | Sum of organic engagements | Sum of paid engagements | Sum of total engagements |
Engagement rate | Engagement rate per impressions | Total organic engagement divided by organic impressions | Total paid engagement divided by paid impressions | Total engagements divided by total impressions |
| Engagement rate per reach | Total organic engagement divided by organic reach | Total paid engagement divided by paid reach | Total engagements divided by total reach |
Impressions | Impressions | API | API | API |
Video views | Paid video views | API | API | API |
Content-level data
Metrics | Organic | Paid | Total |
Reach | API | API | API |
Impressions | API | API | API |
Clicks | N/A | N/A | API |
Other clicks | N/A | N/A | API |
Engaged users | N/A | N/A | API |
Engagement rate per impressions | N/A | N/A | Engaged users divided by total impressions |
Engagement rate per reach | N/A | N/A | Engaged users divided by total reach |
Video views | API | API | API |
Avg. time watched | N/A | N/A | API |
Avg. percentage of time watched | N/A | N/A | API |
Instagram reports - paid data
Paid metrics related to the Instagram account are the available at both the profile and account level. The table below shows which metrics we have paid data for and how we get this data.
We source our data from several places to ensure the most completeness and accuracy for your reports:
API - these metrics come directly from Facebook via the API
our calculation - where we have calculated the metric we have explained how this is done
count from Inbox - we use the count based on what we synced for the Inbox
Profile-Level data
Chart | Metric | Organic | Paid | Total |
Engagement | Likes | Total minus paid | API | API |
| Saved | Total minus paid | API | API |
| Comments | Total minus paid | API | API |
| Shares | Total minus paid | API | API |
| Direct messages | N/A | N/A | Count from Inbox |
Engagement rate | Engagement rate per impressions | Sum of organic engagement divided by organic impressions | Sum of paid engagement divided by paid impressions | Sum of total engagements divided by total impressions |
| Engagement rate per reach | Sum of organic engagement divided by organic reach | Sum of paid engagement divided by total reach | Sum of paid engagement divided by total reach |
Impressions | Impressions | Total impressions minus paid impressions | API | API |
Reach | Reach | Total reach minus paid reach | API | API |
Content-level data
When a post is boosted on Instagram, Instagram automatically creates a new post. In these cases, there are now 2 posts; the original organic post and the boosted post. These posts have 2 unique posts IDs. There is no simple and accurate way for us to match the initial organic post ID and the boosted post ID to get insights on the boosted post.