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Threads Publishing Update (Nov 2024)
Threads Publishing Update (Nov 2024)

Agorapulse now allows you to create text, video or photo type posts on Threads!

Updated over a month ago

We listened to your feedback: you can now post content to your Threads account using Agorapulse!
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Once you have successfully connected your Threads profile (see instructions here), you create text, photo and video type posts in the Publishing Composer. This article will outline how to create a Threads post in Agorapulse, along with any associated requirements.
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For more information on how to utilize the Publishing Composer to create posts, you can reference our support article: Publishing Composer Explained. For instructions on how to schedule a post, please view our How to schedule content article.

Please Note: The ability to publish on Threads is available depending on the subscription plan you have. If you would like to change your plan to access this feature, feel free reach out to us here.

How to create/schedule a Threads post

Please follow the instructions below to create a Threads post in the Publishing Composer:

  1. When in the Publishing Composer select your Threads profile from the profile selector on the left

  2. Enter any associated text for your post in the text box

  3. Upload media (photo or video) if required

  4. Add a scheduling date or choose Publish Now

You can also see this process outlined in the GIF below:
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What are the specifications for a Threads post?

There are specific requirements and specifications when publishing a post on Threads. These have been outlined per post-type below:
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Text

  • A maximum of 500 characters per post

  • A maximum of one hashtag per post

  • Link previews are compatible with Threads posts and they are customizable

Photo

  • A maximum file size of 8MB per image

  • JPEG and PNG files only

  • Image width must be between 320-1440 pixels

Video

  • A maximum file size of 1GB

  • MOV and MP4 files only

  • A maximum duration of 5 minutes

  • Maximum column (horizontal) of 1920 pixels

  • Required aspect ratio between 0.01:1 and 10:1
    - Recommended aspect ratio of 9:16 to avoid cropping and blank spaces

  • Frame rate between 23-60 FPS (frames per second)
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Please Note: You can create posts with multiple images or videos. A maximum of 20 images/videos can be added to a single post.


What are the limitations of the Threads integration?

As of now, you can use Agorapulse to manage publishing on your Threads account. We are working to develop a more comprehensive version of this integration, but in the meantime, there are a few things that are not yet available. We have outlined these below:

  • Syncing Threads posts that were published natively

  • Syncing Threads within the Inbox

  • Reporting for Threads posts

  • Publishing Threads on the mobile application

  • Threads-specific publishing options (Reply Management and Geogating)

  • Some content and media publishing options (custom video thumbnails, alternative text, threads, animated GIF publishing, polls publishing, list of profiles results when a mention is added)

  • The ability to 'add to Thread'

We will keep you updated as we develop these features!

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