Agorapulse’s Advanced Listening feature empowers you to gain real-time insights into conversations about your brand, industry, or competitors across different forms of social media. By actively monitoring key topics, keywords, and sentiment, you can use data driven results to assist with the development of your social media strategy.
In this article, we will outline:
Please Note: Advanced Listening is available as an add-on to your subscription. More information on pricing is available here.
What is an Advanced Listening search?
An Advanced Listening search is a customizable query that continuously scans and identifies publicly available content containing specific keywords, phrases, or profile mentions across a wide range of sources—including social media platforms, blogs, forums, and news sites.
Unlike basic monitoring, which only tracks direct mentions of your social media profiles, an Advanced Listening search captures online conversations based on the criteria you define from a broader range of sources.
Agorapulse displays these results in various formats, allowing you to aggregate and analyze the data while also drilling down into individual pieces of content that match your search parameters.
How to configure an Advanced Listening search
Step 1 - Set up an Advanced Listening search using the Search Builder
Step 2 - Access all Advanced Listening searches in the Search Dashboard
Step 3 - View insights in Advanced Listening Search Results
Step 4 - Assess and action changes in search result volume using Advanced Listening alerts
What are the use cases for Advanced Listening?
Advanced Listening is designed to be customizable for your business needs. Some examples of how Advanced Listening can be used include:
Proactive Brand Management: Track hashtags and keywords in order to stay ahead of potential issues or trends affecting your organization. Advanced Listening analyzes and aggregates sentiment in real time, allowing for clear visibility into your brand's health.
Informed Decision-Making: Gain actionable insights into trending topics, customer concerns, and market shifts. This can help your team quickly adapt content and messaging to align with the consumers' point of view.
Competitive Edge: Competitive Listening searches allow for your brand versus competitors monitoring in a single search (up to 9 competitors, Share of Voice, and volume comparison charts).
How do I add Advanced Listening to my subscription?
Agorapulse's Advanced Listening add-on is all-inclusive and includes unlimited searches, X (Twitter), and News.
Purchasing Advanced Listening is done through a sales-assisted purchase process instead of being self-serve, with pricing being measured by the quota limit. If you would like to purchase Advanced Listening for your organization, please reach out to us here.
Please note: You can trial Advanced Listening for 30 days. More information on what is available during the trial period can be found here.
Advanced Listening Permissions
Please reference the table below for permissions required to complete actions within the Advanced Listening feature. Owners and Managers are automatically given Admin permissions on all profiles.
The following permissions (Admin, Editor, Moderator, Guest) are profile-specific. In the table below, we indicate whether the permissions mentioned will give access to the specific action.
Action | Admin | Editor | Moderator | Guest |
Create an Advanced Listening search | Yes | Yes | No | No |
Edit an Advanced Listening search | Yes | Yes | Yes | No |
Delete an Advanced Listening search | Yes | No | No | No |
Export an Advanced Listening search | Yes | Yes | Yes | No |
Set up Advanced Listening alerts | Yes | No | No | No |
View the Advanced Listening dashboard | Yes | Yes | Yes | Yes |
View Advanced Listening search results | Yes | Yes | Yes | Yes |