Agorapulse’s Competitors feature allows you to keep up-to-date with any chosen Instagram or Facebook profile through an analysis of key content/profile metrics. In the newly released version, you are able to add an unlimited number of competitors and compare results with your own using standard benchmarking criteria.
Who can use the Competitors feature?
While in beta, the new Competitors feature was available and unlimited for all Agorapulse users. By January 2025, the new feature will be fully released and the old version of Competitors will no longer be available.
The Competitors Report will only be available to users on a PPU (price per user) or Tailored plan. The amount of competitors available to be added will depend on what kind of subscription plan you have:
Standard: 1 competitor profile
Professional: 1 competitor profile
Advanced: 6 competitor profiles
Tailored: Unlimited competitors
If you added more competitors than is compatible with your subscription during the beta period, you will need to remove competitor profiles to be within the limit for your plan and utilize the feature.
Please Note: If you would like to utilize the Competitors report or increase the number of competitors you are able to add, please feel free to reach out to us here.
How to add a competitor
After navigating to the Reports tool, click on the Competitors tab on the top of the screen:
On the top right, select the Manage Competitors button. In the Competitors configuration pop-up, you will see the option to + Add a competitor.
For Facebook competitors, enter the URL of the page.
For Instagram competitors, enter the username.
After selecting the profile, press the orange Add button. You will now see this profile added to your list of competitors. The GIF below provides a walkthrough of the process:
Note: Only Owners or Managers can add a competitor. After adding a competitor please allow time for the competitor to be loaded into the report.
How to remove a competitor
While in the Competitors tab, select Manage Competitors. In the Competitors configuration pop-up, you will see the list of your competitors. After finding the one you want to remove, simply de-select the toggle:
This will remove the profile from your report. To delete the competitor, select the trash icon next to the toggle.
What is the Competitors benchmark?
The Competitors benchmark section allows you to compare the metrics from your profile to any added competitors. You can also compare your competitors side-by-side. The metrics included in this table are:
Fans (Facebook)/Followers (Instagram)
The total number of fans/followers as of the last day of the selected reporting period
Profile posts
Total number of posts published during the selected reporting period
Total engagement
Sum of engagements generated by posts published during the selected reporting period. This includes likes and comments. Shares are not excluded as it's not a fully public data and can be hidden if the profile decides not to make it visible
Average engagement by post
Total engagement divided by number of total posts
You can see how this appears below:
What is the Top content section?
The Top content section of the Competitors report shows the 6 best performing posts from all profiles included in your list of competitors.
You can choose to sort the Top content list by number of Likes, Comments or Engagement (Likes, Comments and Shares):
What other reports are available in Competitors?
You will find other visual reports within the Competitors tab. These include comparative reports for:
Audience - Total fans/followers during the selected period
You can click on the name of the competitor within the legend in order to remove or re-add it to the graph. Hover over a specific date in order to see numerical results.
Publishing - Number of published posts during the selected period
Engagement per post type - Number of likes, comments per social profile and per post type during the selected period
Engagement - Number of likes and comments per social profile for posts published during the selected period
What competitor data is available?
The Competitors feature is only available for Instagram and Facebook profiles. Below we will explain what data is included in the Competitors report.
What post-types are included in the Competitors report?
We include data from the following types of post:
Photo-posts (Facebook and Instagram)
Video Posts (Facebook and Instagram)
Reels (Instagram)
Carousel Posts (Instagram)
Link-type Posts (Facebook)
Text-posts (Facebook)
Note: Data for Stories and Reels (Facebook) are not available within the Competitors report.
What historical data is included in the Competitors reports?
Historical data for competitors is dependent on the specific data point.
Fans/Followers will have no historical data. This will be tracked stating the day the competitor has been added.
Posts data will sync back 30 days prior to when the competitor was added.
Please Note: We will update the data for posts published within the last 30 days (the same mechanism as in the content report). After 30 days, posts data is not updated anymore.
Can the date range of the report be customized?
You can customize the date range of the Competitors report by selecting a reporting period.
This is done on the top left-hand side of the screen through the date selector drop down menu: