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YouTube Publishing Explained
YouTube Publishing Explained

Learn what you can publish on your YouTube channel.

Updated this week

In this article, we will outline what can be posted on a YouTube channel along with any requirements and specifications. We will outline:

For more information on how to create a post in Agorapulse, please take a look at this article.


What can be published on a YouTube channel?

The following types of posts may be published to YouTube via Agorapulse:

  • YouTube Video Posts

  • YouTube Shorts
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Please Note: YouTube requires a video to be uploaded to a post in order for it to be successfully published.


YouTube Video Posts

Unverified YouTube users are limited to 15-minute video duration, whereas verified users can upload up to 12-hour-long videos (if the file is within size limits). All videos uploaded in landscape/horizontal format will be uploaded as a YouTube video post.

YouTube Shorts

Any video shorter than 3 minutes in vertical/portrait format will automatically be uploaded as a YouTube Short. This is not configurable and it is not possible to edit a video in Agorapulse to be classified as a YouTube short.
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If a video will be uploaded as a YouTube Short, there will be a blue banner in the YouTube options panel.

YouTube Publishing Specifications

All YouTube videos must meet the following specifications when uploaded from Agorapulse:

Formats: MOV, MPEG4, MP4, AVI, WMV, MPEGS, WEBM, DNxHR, ProRes, CineForm, HEVC (h265)
​Size: 2GB
​Duration: 15min for unverified users, 12 hours for verified users (file size still applies), less than 3min for YouTube Shorts
​Ratio Limits: N/A, Between 1:1 and 9:16 for YouTube Shorts (square or portrait)
​Ratio Recommended: 16:9, 9:16 for YouTube Shorts
​Resolution Limits: N/A
​Resolution Recommended: 7680 x 4320, 3840 x 2160, 2560 x 1440, 1920 x 1080, 1280 x 720, 854 x 480, 640 x 360, 426 x 240
​Frame Rate: 24, 25, 30, 48, 50, 60 FPS preferably
​Bitrate (Video): See here
​Audio Bitrate: 128 kbps, 324 kbps, 512 kbps
​Video Codec: H.264
​Audio Codec: AAC LC, 48kHz - 96kHz
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​Note for YouTube Shorts: If the video is in portrait orientation but the ratio differs from 9:16, YouTube will automatically add black/dark zones on each side (left/right) of the video. This also means that whatever the duration, a landscape format video will never be considered a YouTube Short.For more information on publishing specifications for YouTube and other social networks, please take a look at this article.

Please Note: YouTube accounts must be verified in order to add a custom thumbnail to a video. More information on custom thumbnails is available here. It is not possible to add a custom thumbnail to YouTube Shorts.


Social Network Options - YouTube (Publishing Composer)

When creating a post in the Publishing Composer for a YouTube channel, there will be network-specific options for YouTube. These options separated below by Mandatory and Optional fields:

Mandatory:

  • Video title: Maximum 100 characters allowed (> and < may not be included)

  • Privacy status: Choose the visibility of the post (Public or Private)

Optional:

  • Video description (Your post text box): Maximum 2000 characters (> and < may not be included). Best practices for creating a description are available here.

  • Category: Choose the category that best suits the upload (This will default to Entertainment if nothing is selected)

  • Playlist: Add this video to an existing playlist

  • Video tags: Tags assist in the discovery of your video. Maximum 500 characters allowed. More information on tags is available here.

  • License: Add your creative license. This will deafult to a Standard YouTube license if nothing is selected. Learn more about licenses here.

  • Embeddable: Toggle to allow your content to be embedded on other websites. Learn more about embedding here.

  • Notify subscribers: Toggle to notify subscribers of the upload

  • Made for kids: Toggle whether your content is child-friendly. Learn more about setting your video audience here.

Social Media Preview - YouTube

After a YouTube post has been created, it is possible to see how this post will appear after publishing. We have outlined this below by post type:

YouTube Video Post Preview


YouTube Short Preview

YouTube Publishing Limitations

The limitations affecting publishing to YouTube through Agorapulse are listed below:

  • Adding a custom thumbnail to YouTube Shorts

  • Publishing community posts

  • Publishing unlisted YouTube videos

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