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How to create and schedule a post in Agorapulse

Learn how to schedule content across your social profiles through Agorapulse.

Updated yesterday

The Agorapulse Publishing Composer is designed to streamline the social media content creation and scheduling process across all major social media platforms. The Publishing Composer provides a simple and intuitive way to draft, schedule, and publish posts.


In this guide, you will learn:


How to create a post in Agorapusle

Posts are created in the Publishing Composer. To open the Publishing Composer, click the blue cursor icon or the Create a post button in the left-hand navigation menu.
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When creating a post, you can select from the following social media platforms:

  • Facebook (Post, Reels, Story)

  • Instagram (Post, Carousel, Story, Reel)

  • LinkedIn (Post, Document, Poll)

  • TikTok (Photo, Video)

  • X (Twitter) (Post)

  • Threads (Post)

  • Pinterest (Post)

  • Google Business (Post)

  • YouTube (Video, Shorts)

  • Bluesky (Post)

Please Note: A social profile must be added to Agorapulse before content can be scheduled.

To create a post in the Publishing Composer:

  1. Select one or multiple profiles from the Social Profiles menu

  2. Enter text in the Your Post dialogue box. The remaining character limit per network is displayed underneath.

  3. Add media to the post in the Media upload box

  4. (Optional) Toggle the This is a draft option on to mark the post as a draft

  5. Enter Social Media Options per social media profile

  6. Customize the post per social media profile

How to configure and customize a post

In this section we will outline what features are available within the Publishing Composer to assist with post creation and customization.
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How to configure a post

The Publishing Composer provides multiple options to help you configure your post. These are available as icons:

How to add media to a post

You can add media to your posts in several ways:

Once uploaded, you can edit images and video thumbnails in Agorapulse by following these steps.

Note: You must add media before selecting a post type.

Media upload specifications vary by social network. You can find the full list of requirements here.

Note: Instagram and TikTok require at least one image or video to publish a post, while YouTube requires a video file.

Social Network Options Panel

The Social Network Options panel allows you to customize settings for each social media network. This allows you to utilize network-specific features to increase the visibility and reach of your campaigns. You can find the settings per network below:

Facebook

  • Post type
    ​Choose either Post or Story.

  • Album
    ​Choose whether to add this photo to an existing album by selecting one from the drop-down.

  • Boost this post
    ​More information available here.
    Note: Only available on Custom plans.

  • First comment
    ​Publish a first comment underneath your post (max 10000 characters). More information here.

  • Targeting options
    ​Define your targeted audience. More information available here.

Instagram

  • Post type
    ​Choose either Post, Reel or Story.

  • Publish via Mobile Notification

    Select a user to receive a push notification from our mobile app to complete the publishing process natively in Instagram. More information available here.

  • PulseLink in bio
    ​Provide a clickable link in bio. More information available here.

  • First comment
    ​Include a first comment on your Post or Reel (max 2200 character and 30 hashtags). More information available here.

  • Tag users
    ​Tag a user in your post by entering their username. More information available here.

  • Invite collaborators
    ​Add collaborators to your post so that it is visible in the Feeds or Reels of up to three separate accounts. More information available here.

  • Tag products
    ​Tag products so users can buy them directly through the Instagram platform. More information available here.

LinkedIn

  • Poll
    ​Publish a poll. More information available here.

  • First comment
    ​Publish a first comment underneath your post (max 1250 characters). More information available here.

  • Targeting options
    ​Define your targeted audience. More information available here.

X (Twitter)

  • X (Twitter) thread
    ​Publish a thread attached to your Post. More information available here.

  • Tag users
    ​Tag a user in an photo-type post (only) by entering their username. More information available here.

Google Business

  • Post type
    ​Choose from 'What's new', 'Event' and 'Offer'.

  • Button type
    ​Insert a direct call-to-action for users.

TikTok

  • Slideshow Title
    ​If you have chosen to upload more than one photo, you may create a title for your slideshow/carousel (90 character maximum).

  • Privacy Level
    ​You may choose who can view your post; Public, Followers I also follow, Followers only, or Private (only visible for me). This setting is available for photo-type posts only.

  • Slideshow Cover
    ​If you have chosen to upload more than one photo, you may choose a cover image for your post. This will open a pop-up where you can confirm your choice:
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    By default, the first photo is automatically selected.
    ​

  • Auto-add music
    ​You can edit the automated selection after publishing natively.

  • Allow comments
    ​You may choose to allow or disallow comments.

  • Allow duets
    ​Allow other creators to post side-by-side with your content

  • Allow stitches
    ​Allows other creators to utilize your content as a part of their own post

  • Publish via mobile Mobile notification
    ​​Select the mobile owner who should receive the push notification from our mobile app to complete the publishing process from their smartphone. More information available here.
    ​This feature is not yet available for TikTok photo publishing.

YouTube

  • Video title
    ​Maximum 100 characters allowed (> and < may not be included)

  • Privacy status
    ​Choose the visibility of the post (Public or Private)

  • Video description (Your post text box)
    ​Maximum 2000 characters (> and < may not be included). Best practices for creating a description are available here.

  • Category
    ​Choose the category that best suits the upload (This will default to Entertainment if nothing is selected)

  • Playlist
    ​Add this video to an existing playlist

  • Video tags
    ​Tags assist in the discovery of your video. Maximum 500 characters allowed. More information on tags is available here.

  • License
    ​Add your creative license. This will deafult to a Standard YouTube license if nothing is selected. Learn more about licenses here.

  • Embeddable
    ​Toggle to allow your content to be embedded on other websites. Learn more about embedding here.

  • Notify subscribers
    ​Toggle to notify subscribers of the upload

  • Made for kids
    ​Toggle whether your content is child-friendly. Learn more about setting your video audience here.

Bluesky


There are no Social Network Options for Bluesky.
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Social Media Preview and Post Customization

Once you have selected social profiles and added a caption or media, you can see how your post will appear in the Social Media Preview panel.

When creating a post across multiple profiles, you can choose to customize the content for each profile instead of applying the same content everywhere.


​How to customize a post per social profile

  1. In the Social Media Preview panel, click the Customize post icon (pencil) in the top right corner

  2. The preview enters edit mode. From here, you can adjust:

    • Caption (text, emojis, hashtags)

    • Media (add or remove images/videos)

    • Image order

    • Profile-specific options (location, country, or language targeting)

When a post is customized, it is no longer affected by changes made in the central panel. Customized posts display a “Customized” label in the preview along with the number of customized posts, while edits in the central panel continue to apply only to non-customized posts.

Please Note: If you choose to customize a post, it will no longer be affected by changes made in the central panel. If you want to make changes on customized posts, you will have to do so individually.


How to schedule a post

Once a post has been created by following the steps above, it is possible to schedule the post to publish on a date in the future. In this section we will outline the different scheduling features we offer in the Publishing Composer.

Please Note: As long as you have a paid subscription plan, there is no limit to the number of posts you can publish or schedule. If you have a Free Plan, you can schedule 10 posts at any one time.

How to add a scheduled publishing time

Once a post has been created, you can schedule it to publish at a future date. Publishing times can be customized per social profile.
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To add a scheduled publishing time when creating a post:

  1. Select the Date & Time icon.

  2. Choose one of the following:

    • Add date to all profiles

    • Add date next to each social profile

  3. Select a date and time in the calendar pop-up and click Apply

  4. (Optional) Add another date if content should be published multiple times

  5. When complete, click the orange Apply button

Please note: Due to Twitter's Terms of Service, it is not possible to schedule a post to a Twitter profile for more than 1 date. You can read more about that in this article.

How to utilize Agorapulse's recommended publishing times

Agorapulse calculates recommended publishing times based on engagement data (comments, private messages, posts, followers online and mentions) for Facebook, Instagram, LinkedIn, TikTok, YouTube, and X (Twitter).

When adding a scheduled publishing time, Agorapulse provides an option to Use recommended times. When a date is selected, three publishing times will be provided to select from, with the most active hour identified.

Please Note: Scheduling content using recommended times provided by Agorapulse is available on Advanced and Custom subscription plans. If you would like to change your plan to access this feature, feel free to contact us.

To schedule a post using recommended publishing times:

  1. Select the Date & Time icon

  2. a) Click the Add date to all profiles option
    b) Select a date from the calendar
    c) Select Use recommended times
    ​The recommended publishing time will be automatically added to each profile
    or
    a) Click the Add date option next to each social profile
    b) Select a date from the calendar
    c) Select Use recommended times
    d) Select one of the three recommended publishing times

  3. Click Apply

Please Note: Recommended publishing times that have already passed will appear greyed out. If there is not enough engagement data to calculate recommended times, no suggestions will be provided. This may happen with newly created profiles or profiles with very low activity.

How to publish or save a post

Once a post has been created and scheduled, there are several additional features that can be utilized. These include:


​This option is only available when one profile is selected

Note: If you assign a post to a user and toggle the Everyone must approve option, the post will not publish at the scheduled time unless ALL users approve it.

If a post should be published immediately, this can be done by selecting the orange Publish Now button on the bottom right of the screen.

If a date in the future has been added, a post can be scheduled by clicking the orange Schedule button on the bottom right of the screen.

If a draft post has been created, it can be saved by clicking the orange Save draft button on the bottom right of the screen.

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