The Posts Insights report provides aggregated metrics for all posts that were published on a social profile within the selected reporting period. The Posts Insights report is available for Facebook, Instagram, Threads, LinkedIn, X (Twitter), TikTok, and YouTube profiles. This report can help to identify what type of content performs well and is most likely to generate user engagement.
In order to receive information on paid data, you must connect all relevant ad accounts. Take a look at our other articles for more information on exporting reports and selecting the reporting period.
Metrics listed in this article have been sourced from the relevant network's API, unless listed as Our calculation or Count from Inbox.
To access aggregated Posts Insights Report data across multiple social profiles, you can create a Custom Report. More information is available here.
Please Note: Reporting for X (Twitter) is only available with the X Plus add-on.
How to view the Posts Insights report
To view/access the Posts Insights report:
Click the Analytics icon from the left-hand navigation menu
Choose Reports
Select a social profile from the left-hand navigation menu under Social profiles
Click on the Posts insights at the top of the screen.
We will outline each section included in the Posts Insights report below, including what social networks and metrics are available per section.
Overview
The Overview section of the Posts Insights report provides quick insights into data related to published content within the selected reporting period.
This report is available for Facebook, Instagram, Threads, LinkedIn, X (Twitter), TikTok and YouTube.
Facebook
Metrics Available:
Published posts - Number of posts the Facebook Page has published within the selected reporting period
Posts Views - Number of times your page’s content has been viewed during the selected period
Posts engagement - Total number of reactions, comments, shares, clicks, and other clicks on published posts within the selected reporting period
Instagram
Metrics Available:
Published posts - Number of posts the Instagram account has published during the selected reporting period, including Stories
Posts views - Number of times your profile’s content has been viewed during the selected period (Our calculation), excludes stories
Posts Engagement - Total number of likes, saves, comments and shares on published posts within the selected reporting period (Our calculation), excludes stories
Threads
Threads
Metrics Available:
Published posts - Number of Posts the Threads profile has published during the selected reporting period.
Posts Views -Number of times your profile’s content has been viewed during the selected period
Posts engagement - Number of interactions (likes, replies, quote posts, & reposts) on your content within the selected reporting period ( Our calculation)
LinkedIn
Metrics Available:
Published posts - Number of posts published by the LinkedIn page within the selected reporting period
Posts impressions - Total number of Impressions on all posts published within the selected reporting period
Posts engagement - Total number of likes, comments, shares, and clicks for all posts published during the selected reporting period (Our calculation)
Please Note: Agorapulse syncs the Clicks metric for LinkedIn Company Profiles. This metric is not available for LinkedIn Personal Profiles and is not included in the Engagement calculation.
X (Twitter)
X (Twitter)
Metrics Available:
Published posts - Number of posts published on the X profile within the selected reporting period
Total views- Number of times your profile’s content has been viewed during the selected period
Posts engagement - Total number of user interactions (including likes, reposts, replies, follows, clicks, etc.) for posts published within the selected reporting period
TikTok
TikTok
Metrics Available:
Published posts - Number of posts published on the TikTok account within the selected reporting period
Posts views - Number of times your profile’s content has been viewed during the selected period
Posts engagement - Sum of likes, comments, and shares on TikTok posts published during the selected reporting period (Our calculation)
YouTube
YouTube
Metrics Available
Videos - Number of YouTube videos published within the selected reporting period
Posts views - Total number of times a video published within the selected reporting period was viewed
Posts engagement - Sum of Likes, Dislikes, Comments, Shares, Videos added and removed from a playlist, Subscribers gained and Subscribers lost on videos published within the selected reporting period
Publishing
The Publishing section of the Posts insights report provides a breakdown of post-type and the number of posts published on a daily interval within the selected reporting period. You have to hover over the bar graph in order to view results on a daily interval.
This report is available for Facebook, Instagram, Threads, LinkedIn, X (Twitter), and TikTok.
Facebook
Facebook
Metrics Available
Statuses - Number of Status-type posts the Page has published during the selected reporting period
Links- Number of Link-type posts the page has published during the selected reporting period
Photos - Number of Photo-type posts the page has published during the selected reporting period.
Videos - Number of Video-type posts the page has published during the selected reporting period.
Total posts - Status + Link + Photo + Videos (Our calculation)
Instagram
Instagram
Metrics Available:
Stories - Number of Stories published during the selected reporting period
Carousels - Number of Carousel-type posts published during the selected reporting period
Images - Number of Image-type posts published during the selected reporting period
Reels - Number of Reels published during the selected reporting period
Videos - Number of Video-type posts published during the selected reporting period
Total posts published - Image + Video + Carousel + Story + Reels (Our calculation)
Threads
Threads
Metrics Available:
Texts - Number of posts containing only text published during the selected reporting period
Photos - Number of Photo-type posts the page has published during the selected reporting period.
Videos - Number of Video-type posts the page has published during the selected reporting period.
Carousels - Number of Carousel-type posts published during the selected reporting period
Total posts published - Text + Photo + Carousels + Videos (Our calculation)
LinkedIn
Metrics Available
Links- Number of Link-type posts the page has published during the selected reporting period
Pictures - Number of Image-type posts published during the selected reporting period
Carousels - Number of Carousel-type document posts published during the selected reporting period
Videos - Number of Video-type posts the page has published during the selected reporting period.
Text - Number of posts containing only text published during the selected reporting period
Total posts published - Links + Pictures + Carousels + Videos + Text (Our calculation)
X (Twitter)
X (Twitter)
Metrics Available
Texts - Number of posts (tweets) containing only text published during the selected reporting period
Links - Number of posts (tweets) containing a link and published during the selected reporting period.
Photos - The number of posts (tweets) containing photos published during the selected reporting period.
Videos - The number of posts (tweets) containing videos published during the selected reporting period.
Carousels - The number of posts (tweets) containing multiple images published during the selected reporting period.
Total posts published - Text + Link + Photos + Videos + Carousels (Our calculation)
TikTok
TikTok
Metrics Available
Photos - The number of posts containing photos published during the selected reporting period.
Videos - The number of posts containing videos published during the selected reporting period.
Total videos published - The number of videos published during the selected reporting period.
Videos
The Videos section of the Posts Insights report provides a breakdown of videos published on a daily interval for YouTube channels within the selected reporting period. You have to hover over the bar graph in order to view results on a daily interval.
This report is only available for YouTube.
YouTube
YouTube
Metrics available:
The number of posts containing videos published during the selected reporting period.
Total videos published - Number of videos published within the selected reporting period
Best content
The Best content section of the Posts Insights report highlights the best performing content published within the selected reporting period. You may display results based on chosen criteria, which is selectable in the Sort per drop-down on the top-right of the section.
The Best content section will display the top 3 results in line with the selected sorting criteria. The metrics displayed will be lifetime metrics for the post and will not be filtered for the specific reporting range.
This report is available for Facebook, Instagram, Instagram Stories, LinkedIn, X (Twitter), TikTok and YouTube.
Facebook
Metrics Available
Views - Total number of times the post was viewed by users
Reach - Number of unique users who viewed the content
Engagement - Total number of user interactions with the content (including clicks, likes, comments, shares, etc.)
Clicks - Number of times a link in a post was clicked, the photo was viewed, or the video was played
Other Clicks - Number of clicks on areas of content excluding main links (e.g., profile, hashtags)
Engagement Rate per view - Engagement divided by Total Views (Our calculation)
Engagement Rate per Reach - Engagement divided by Total Reach (Our calculation)
Instagram
Metrics Available
Views - Total number of times the video was viewed by users
Reach - Number of unique users who viewed the content
Engagement - Total number of interactions (likes, comments, saves, shares)
Likes - Number of unique Instagram accounts that have liked the post
Comments - Number of comments on the post
Saved - Number of unique Instagram accounts that have saved the post.
Engagement rate per View - Engagement divided by Total Views x 100 (Our calculation)
Engagement rate per Reach - Engagement divided by Total Reach x 100 (Our calculation)
Instagram Stories
Instagram Stories
Metrics Available
Views - Number of times the Instagram story has been viewed (includes repeat views)
Reach - Number of unique Instagram users that have seen the Instagram story
Engagement - Number of replies to the Instagram story (Due to privacy regulations, users from Europe and Japan will not be counted for this metric)
Engagement rate per View - Engagement divided by Total Views x 100 (Our calculation)
Engagement rate per Reach - Engagement divided by Total Reach x 100 (Our calculation)
LinkedIn
Metrics Available
Impressions - Number of times the content was displayed on LinkedIn
Reach - Number of unique users who viewed the content
Engagement - Total number of likes, comments, shares, and clicks on the post
Likes - Number of likes on the post
Comments - Number of comments on the post
Shares - Number of times the post was shared
Clicks - Total number of clicks on the content (excluding likes, comments, and shares)
Engagement rate per Impression - Engagement (Clicks, Likes, Shares, Comments) divided by Impressions x 100 (Our calculation)
Engagement rate per Reach - Engagement divided by Reach x 100 (Our calculation)
Please Note: Agorapulse syncs the Clicks metric for LinkedIn Company Profiles. This metric is not available for LinkedIn Personal Profiles and is not included in the Engagement calculation.
X (Twitter)
X (Twitter)
Metrics Available
Impressions - Number of times a post was displayed to users on X
Engagement - Total number of user interactions with your post (including likes, reposts, replies, follows, clicks, etc.)
Likes - The total number of likes on the post
Replies - The total number of replies (retweets) on the published posts
Reposts - The total number of times the post was reposted by X users
Quote posts - The total number of times the post was reposted by a user with additional comments
Engagement rate per Impression - Engagement divided by Impressions x 100 (Our calculation)
TikTok
TikTok
Metrics Available
Views - Total number of times the video was viewed by users
Reach - Total number of unique users who viewed a post
Engagement - Sum of Likes + Comments + Shares (Our calculation)
Engagement rate per View - Engagement divided by Views x 100 (Our calculation)
Engagement rate per Reach - Engagement divided by Reach x 100 (Our calculation)
Video replays - Number of times the video was replayed after the initial view
Video watched fully - Number of times the video was viewed from start to finish without skipping
Completion rate - Average time people spent watching the video over the total video duration
YouTube
YouTube
Metrics Available
Video views - Total number of times the video was viewed by users on YouTube
Engagement - Likes + Dislikes + Comments + Shares + Videos Added to a Playlist + Subscribers Gained (Our calculation)
Likes - Number of likes received on the video
Dislikes - Number of dislikes received on the video
Comments- Number of comments received on the video
Shares - Number of times the video was shared through YouTube’s native share options
Videos added to playlists - Total number of times the video was added to any user playlist, including "Watch Later" or custom lists
Subscribers gained - Number of subscribers acquired as a result of views on the video
Recommendations
The Recommendations section of the Posts Insights report displays the day of the week and time of day that users are most engaged based on published posts within the selected reporting period.
This report is available for Facebook, Instagram, Threads, LinkedIn, X (Twitter), TikTok and YouTube.
Best post type to publish
The Best date and time to publish section of the Posts Insights report provides insight into what post-types users are most likely to engage with, and displays results based on individual engagement metrics.
This report is available for Facebook, Instagram, Threads, LinkedIn, X (Twitter), and TikTok
Best label to use
The Best label to use section of the Posts Insights report provides insight into publishing label effectiveness by measuring user engagement for posts published within the selected reporting period.
This report is available for Facebook, Instagram, Threads, LinkedIn, X (Twitter), TikTok, and YouTube.
