Archie can repurpose your 20 top-performing published posts into fresh, ready-to-schedule drafts with no new source content needed. Once you have selected a post and profile(s) to post on, Archie will generate multiple new drafts inspired by it with the same theme and format. Each draft is a new post, not a repost.
In the article, we will cover:
How to repurpose content
Archie ranks your top posts by selected criteria (engagement, reach, views, comments, reactions, saves, engagement rate/views, engagement rate/reach) for the social profile you select.
To repurpose content with Archie, you will need to:
Click on Archie in the left navigation menu
Select New conversation
Click on Playbook to open a drop-down and select a created Playbook
Note: If no Playbooks have been created or you wish to create a new Playbook, you can click Create a playbook from the drop-downAfter selecting a Playbook, you will need to select the content source that you would like to add by clicking + Add to select Top performing posts
In the chat window, you will be asked to select one of your social profiles
Then select the Time period for Archie to rank your published posts. The available time periods are:
Last month
Last 3 months
Last 6 months
Last year
Under Rank by, you will need to select the metric that Archie will use to rank your posts. The available metrics are:
Engagement
Reach
Views
Comments
Reactions
Saves
Engagement rate/views
Engagement rate/reach
In the chat, Archie will list your published posts ranked by the selected metric. Select the post you would like to use, and then click Reuse this post
Under Reuse this post, pick which social profiles to publish to and how many versions to generate for each. A maximum of 5 posts can be generated for each profile.
Click Generate drafts
Archie will then begin generating your posts. Once they have been generated, they will appear on the right side of the page, and generated drafts behave like any other Archie-generated post. To learn how to manage these generated posts, check out this article
How to repurpose content using a workflow
When starting a new conversation, below the text box, you will be able to select the Use top performing posts workflow. This workflow will determine your top 20 posts ranked by engagement for the social profile you have selected.
To start a workflow, you will need to:
Click on Archie in the left navigation menu
Select New conversation
Under Jump into a workflow, select the Use top performing posts workflow
Select the social profile that you would like Archie to rank your posts
Choose your Playbook
Click Show my 20 top posts
On the next screen, Archie will retrieve your top posts, and they will be displayed according to engagement
Above your posts, you can choose from the following filters:
Period: Select the time from when these posts were retrieved. The available time periods are:
Last month
Last 3 months (default)
Last 6 months
Last year
Sort: Choose the metric that you want your posts to be sorted by. The available metrics are:
Engagement
Views
Reach
Clicks
Other clicks
Engagement rate/views
Engagement rate/reach
Click Repurpose under the posts that you would like to have Archie use
Under Reuse this post, pick which social profiles to publish to and how many versions to generate for each. A maximum of 5 posts can be generated for each profile.
Click Generate drafts
Archie will then begin generating your posts. Once they have been generated, they will appear on the right side of the page, and generated drafts behave like any other Archie-generated post. To learn how to manage these generated posts, check out this article
Limitations
Archie doesn't retrieve video posts in the top posts.
Retrieved published image posts may miss the image ('Image unavailable'):
It happens when the post was not recently resynchronized (with a new interaction), and we lost the image data.
It can also happen with Instagram posts if they were deleted natively but not in Agorapulse.