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How to generate posts with Archie

Learn how to generate posts with Agorapulse's AI assistant

After extracting Ideas from your source content, your next step with Archie will be to begin generating posts. These posts will be adapted to each social network's formatting while using your brand's voice.
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In this article, we will outline:

How post-generation works in Archie

Archie follows a five-step process each time you generate posts:

  1. Idea selection: Archie extracts themes from your source content. You can select one or more themes to focus on.

  2. Angle selection: For each selected idea, Archie identifies multiple angles. Choose the angle that fits your current campaign.

  3. Post generation: Archie writes posts for each selected social network, applying the rules from your Playbook.

  4. Internal quality scoring: Each post is automatically evaluated for tone compliance and platform best practices.

  5. Review and edit: Review the generated posts, make any edits, and schedule them to your publishing calendar.

Please Note: Posts generated without a complete Playbook tend to sound more generic. Complete your Playbook, including your brand goal, target audience, and tone, before generating your posts. For steps on setting up your Playbook, click here

How to generate a post

When generating posts using Archie, the source that you select will determine if your post is generated with only text (PDF, URL, Video, or Audio sources) or if Archie will also include a video clip (Video clip source).

To generate a post using PDF, URL, Video, or Audio sources:

  1. Open Archie from the left-hand navigation menu.

  2. Select either:

    • New conversation and follow the steps listed here to upload and extract Ideas from your source content
      ​Or

    • Select an ongoing Archie conversation

  3. Click on the Ideas tab

  4. Select the Idea that you would like Archie to use by clicking Draft
    ​Note: You can use the @Reference button to reference the Idea in the chat with Archie. Multiple Ideas can be selected by clicking the @Reference button next to other Ideas. Clicking @Reference in the chat will allow you to also select ideas as well as any uploaded sources.

  5. Archie will then generate four suggested angles to choose from. Use the - or + buttons to either decrease or increase the number of drafts you'd like Archie to generate using the specific angle.
    ​Note: Setting this number to 0 will skip this angle, and a maximum of 5 drafts can be generated per angle.

  6. Click Generate draft

  7. You will then be asked to select accounts to generate posts for. Select one or more of the following networks: LinkedIn, Facebook, or Instagram.

  8. Once you have selected the accounts that you would like to use, click Select account to generate

Once clicked, posts will begin to be generated in the Drafts tab. The amount of time it takes to generate these posts will depend on the number of drafts and accounts selected.

Please Note: When generating posts for multiple profiles, Archie generates a separate post for each profile, adapting to that profile's voice and aligning with each platform's best practices (e.g., a LinkedIn post will differ in format and length from an Instagram caption).


To generate a post using the Extract video clip workflow:

  1. Open Archie from the left-hand navigation menu.

  2. Select either:

    • New conversation and follow the steps listed here to upload and extract Ideas from your source content
      ​Or

    • Select an ongoing Archie conversation

  3. Click on the Sources tab

  4. (Optional) You can trim a video clip by hovering over the video clip and clicking Trim. From here, you can adjust the length of the video clip and then click Save trim. Videos that have already been trimmed will display a green icon in the image preview saying Trimmed

  5. Select one or multiple clips

  6. Click Generate posts from clip

  7. Archie will then ask you to select from the drop-down what aspect ratio you would like for the clips. The available aspect ratios are 16:9, 9:16, 1:1, 4:5, & 4:3

  8. You will then be able to choose a Subtitle style. The available styles are:

    • No subtitles (Clips without subtitles)

    • Karaoke (Words highlighted as they are spoken)

    • Deep Diver (Active word on a clean pill)

    • Youshaei (Bold centered, mint active word)

    • PopLine (Active word with a color underline)

    • Mozi (Bold caps, keywords in color)

    • ThinkMedia (Italic caps, popping keywords)

    • Beasty (Glowing bubble text, color keywords)

    • Simple (Clean bold caps, no effects)

  9. You will then be asked to select accounts to generate posts for. Select one or more of the following networks: LinkedIn, Facebook, or Instagram.

  10. Once you have selected the accounts that you would like to use, click Select account to generate

Once clicked, posts will begin to be generated in the Drafts tab. The amount of time it takes to generate these posts will depend on the number of drafts and accounts selected.

How to generate images for your posts

Once Archie has generated a text post, it can also create matching images and carousel slides that are automatically styled with your brand's visual identity. Below are the types of images that Archie can generate:

  • Visual hooks: Eye-catching images designed to stop a user and draw attention to your post

  • Infographics: Data or key points visualized in a clear, informative format

  • Illustrations: Conceptual visuals that complement the message of your post

To generate images for your post, you will need to:

  1. Once a text post has been generated, click Generate an image beneath a post's text

  2. This will open a pop-up where you will have the option to select between two tabs:

    • Wizard: This tab is a guided workflow that provides the following options:

      • Aspect Ratio: A drop-down that allows you to select the aspect ratio of the generated image. The available aspect ratios are:

        • Landscape (Recommended)

        • Portrait

        • Square

      • Image type: Select one of the three following image types for Archie to generate:

        • Visual hook (Click on Add my own text to enter a custom text to be included in the image)

        • Infographic

        • Illustration

      • Style (optional): Click on the box to add a base image for Archie to reference. You can add an image using the following options:

        • Paste URL
          ​Or

        • Upload from computer

        After you have added your reference image, you can use the drop-down under Influence to select the amount of influence the reference image will have over the generated image. You can choose from a range of 10/100 (minimum influence) to 100/100 (maximum influence).

      • Add instructions (optional): You can give Archie additional instructions to refine the image generation
        ​Example: Use the company's brand colors

    • Customize: In the text box, give Archie precise instructions on the style, mood, content, and layout of the image

  3. Click Generate Image

After clicking Generate Image, Archie will begin creating the image. The amount of time to generate your image will depend on the complexity of the prompt.

Please note: If you would like to re-generate the image, hover over the image and, at the top-right of the image, click the Picture icon to open the image generation wizard.
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If you decide that you don't want to include an image in your post, or would like to use a different image, click the Bin icon when hovering over the image to delete it.

How to regenerate or refine a post using Archie

If a generated post does not meet your needs, you can ask Archie to iterate on the post without starting over.

  1. Click on the "@" symbol next to the post or posts that you would like to refine to reference it in the Archie chat box

  2. Type your feedback in Archie's text box. For example:

    • "Make it shorter and more conversational."

    • "Lead with a question instead of a statement."

    • "Adjust the tone" (more formal, more casual, shorter, longer, etc.)

  3. Archie will regenerate the post based on your feedback.

How to edit a generated post

All posts generated by Archie are fully editable. You can open the post in the Composer to edit the post with the same options you would have when editing the post from your publishing calendar. More information on the publishing options available in the composer can be found here

To edit a generated post:

  1. Click Edit in Composer (Pencil icon) to the right of the post

  2. Make the necessary changes to your post

  3. Click Save draft to apply your changes

Please note: Instagram posts generated by Archie require an image or a video to be published. For PDF, URL, Video, and Audio sources, you will either need to edit the post to add an image or video file, or you can generate an image by following the steps here

How to edit a video clip

Once you have generated a post, you can edit the video clip by clicking Edit clip at the bottom left of the video preview. When editing a clip, you will be able to select from the following options:

  1. Under Style, there are three tabs: Presets, Font, and Effects

    • The Presets tab lets you select a different subtitle preset

    • The Font tab lets you further customize the Text, Outline & Shadow, as well as the Emphasis color of your subtitles. These options include Font, Size, Weight, Text color, Uppercase, Italic, Outline color, Outline width, Shadow color, and Highlighted word color.

    • The Effects tab lets you customize the position of the subtitles in your video (Auto, Top, Middle, or Bottom), the number of lines (1, 2, or 3), Max words (1-12), and if there are any dead zones (None or Reels)

  2. The Transcript tab allows you to preview and edit the text used for your subtitles with the following options:

    • Single-clicking on a word allows you to either Highlight the word or Hide from captions.

    • Double-clicking on a word allows you to edit it.

    • Clicking Speech cleanup highlights any filler words (e.g., um or uh) as well as any pauses. Clicking Remove all will remove these from the transcript.

  3. Clicking Save changes will finalize your edits.

Please Note: Clicking on the subtitles in the preview window will allow you to manually adjust the position of the subtitles in the video by dragging and dropping the subtitle box. The size of the subtitle box can also be adjusted by clicking and dragging the edges.

How to use first comments for Call to Action links

For Facebook & LinkedIn posts, Archie can generate a first comment containing your CTA (Call to Action) link. This keeps the post body clean while still directing traffic to your target URL. A first comment is generated automatically for Facebook & LinkedIn posts based on the CTA link configured in your Playbook.

You can add or remove CTA links from your Playbook by:

  1. Clicking on Playbooks

  2. Hover over the Playbook that you would like to update and click the Pencil icon

  3. Next to Audience and Goals, click the Pencil icon

  4. Then scroll down to Call to Action and:

    • To remove a CTA link, click the X button to the right of the link
      ​Or

    • To add a CTA link, click Add another URL and paste your link in the text box

  5. Click Save changes at the bottom of the screen.

Please Note: The first comment feature applies to Facebook & LinkedIn posts only. Verify that your CTA link is entered in your Playbook before generating your posts.

Tips for better results

  • Be selective with ideas. Covering too many themes in one session produces less focused posts. Select one or two themes that are most relevant to your current campaign.

  • Complete your Playbook before generating. A clear goal, defined audience, and specified tone give Archie the context it needs to produce on-brand posts. Posts generated with an incomplete Playbook will require more editing.

  • Give specific feedback when iterating. Vague prompts produce vague revisions. The more specific your feedback when talking with Archie, the more accurate it's next draft will be.

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