After extracting Ideas from your source content, your next step with Archie will be to begin generating posts. These posts will be adapted to each social network's formatting while using your brand's voice.
In this article, we will outline:
How post-generation works in Archie
Archie follows a five-step process each time you generate posts:
Idea selection: Archie extracts themes from your source content. You can select one or more themes to focus on.
Angle selection: For each selected idea, Archie identifies multiple angles. Choose the angle that fits your current campaign.
Post generation: Archie writes posts for each selected social network, applying the rules from your Playbook.
Internal quality scoring: Each post is automatically evaluated for tone compliance and platform best practices.
Review and edit: Review the generated posts, make any edits, and schedule them to your publishing calendar.
Please Note: Posts generated without a complete Playbook tend to sound more generic. Complete your Playbook, including your brand goal, target audience, and tone, before generating your posts. For steps on setting up your Playbook, click here
How to generate a post
When generating posts using Archie, the source that you select will determine if your post is generated with only text (PDF, URL, Video, or Audio sources) or if Archie will also include a video clip (Video clip source).
To generate a post using PDF, URL, Video, or Audio sources:
Open Archie from the left-hand navigation menu.
Select either:
New conversation and follow the steps listed here to upload and extract Ideas from your source content
OrSelect an ongoing Archie conversation
Click on the Ideas tab
Select the Idea that you would like Archie to use by clicking Draft
Note: You can use the @Reference button to reference the Idea in the chat with Archie. Multiple Ideas can be selected by clicking the @Reference button next to other Ideas. Clicking @Reference in the chat will allow you to also select ideas as well as any uploaded sources.Archie will then generate four suggested angles to choose from. Use the - or + buttons to either decrease or increase the number of drafts you'd like Archie to generate using the specific angle.
Note: Setting this number to 0 will skip this angle, and a maximum of 5 drafts can be generated per angle.Click Generate draft
You will then be asked to select accounts to generate posts for. Select one or more of the following networks: LinkedIn, Facebook, or Instagram.
Once you have selected the accounts that you would like to use, click Select account to generate
Once clicked, posts will begin to be generated in the Drafts tab. The amount of time it takes to generate these posts will depend on the number of drafts and accounts selected.
Please Note: When generating posts for multiple profiles, Archie generates a separate post for each profile, adapting to that profile's voice and aligning with each platform's best practices (e.g., a LinkedIn post will differ in format and length from an Instagram caption).
To generate a post using the Extract video clip workflow:
Open Archie from the left-hand navigation menu.
Select either:
New conversation and follow the steps listed here to upload and extract Ideas from your source content
OrSelect an ongoing Archie conversation
Click on the Sources tab
(Optional) You can trim a video clip by hovering over the video clip and clicking Trim. From here, you can adjust the length of the video clip and then click Save trim. Videos that have already been trimmed will display a green icon in the image preview saying Trimmed
Select one or multiple clips
Click Generate posts from clip
Archie will then ask you to select from the drop-down what aspect ratio you would like for the clips. The available aspect ratios are 16:9, 9:16, 1:1, 4:5, & 4:3
You will then be able to choose a Subtitle style. The available styles are:
No subtitles (Clips without subtitles)
Karaoke (Words highlighted as they are spoken)
Deep Diver (Active word on a clean pill)
Youshaei (Bold centered, mint active word)
PopLine (Active word with a color underline)
Mozi (Bold caps, keywords in color)
ThinkMedia (Italic caps, popping keywords)
Beasty (Glowing bubble text, color keywords)
Simple (Clean bold caps, no effects)
You will then be asked to select accounts to generate posts for. Select one or more of the following networks: LinkedIn, Facebook, or Instagram.
Once you have selected the accounts that you would like to use, click Select account to generate
Once clicked, posts will begin to be generated in the Drafts tab. The amount of time it takes to generate these posts will depend on the number of drafts and accounts selected.
How to generate images for your posts
Once Archie has generated a text post, it can also create matching images and carousel slides that are automatically styled with your brand's visual identity using Image Studio. Below are the types of images that Archie can generate:
Visual hooks: Eye-catching images designed to stop a user and draw attention to your post
Infographics: Data or key points visualized in a clear, informative format
Illustrations: Conceptual visuals that complement the message of your post
To generate images for your post, you will need to:
Once a text post has been generated, click Generate an image beneath a post's text
This will open a pop-up where you will have the following options to customize how the image is generated:
References: Click +Add an image to add an image for Archie to reference. After the image has been uploaded, you will be able to select from the following three options for how Archie uses this image:
Layout: Recreate the reference's composition and layout, restyled for your post.
Blend: Borrow the reference's style, plus a light echo of one of its elements.
Style only: Keep only the reference's art style, colours, and mood; the scene comes from your post.
Note: Once you have uploaded an image, you can use the toggle to disable this section so Archie no longer references the uploaded image
Type: Select one of the three following image types for Archie to generate:
Visual hook
Infographic
Illustration
Text in image: Archie will automatically generate text to be used in the generated image(s). This text can be edited or removed.
Note: For a text box that can be moved, use Add text in the Edit tab after the image has been generatedBranding: Archie will use the Logo and Brand colors from your Playbook.
Note: If your logo or Brand color is toggled off, they won't be used in the generated imageStyle: Archie will generate your image based on the selected style. The available styles are:
Tech Minimal
Corporate
3D Render
Bold Editorial
Photoreal
Hand-drawn
Note: If a reference image was uploaded, this section will be greyed out
Format: Select the image format (ratio) that you would like Archie to use when generating an image.
Note: The available format (ratio) will depend on the social profile that is selectedOutput: Choose the number of images (up to 4) for Archie to generate
Click Generate prompt
After clicking Generate prompt, a prompt will be generated based on the options that you selected above, and you can choose from the two following options at the top of the window for how your prompt is displayed to you:
Fields: Your prompt will be divided into 12 separate fields that can all be updated along with the Format and Number of images. These fields include:
Text in image
Campaign title
Campaign objective
Audience
Tone
Title
Key message
Narrative purpose
Visual goal
Visual scene
Composition focus
Style
Full prompt: This section displays all fields from the Fields section in one text box; you can edit any part of the prompt. Anything you write above the labelled lines replaces the scene Archie planned; editing inside a line just changes that line. Just like in the Fields section, you will also have the option to update the Format and the Number of images below the text box.
Once you have reviewed the prompt, click Generate Image
After clicking Generate Image, Archie will begin creating the image. The amount of time to generate your image will depend on the complexity of the prompt. Once the image is generated, you can click In feed above the image to see how it will appear in your post for the selected social profile.
If you are happy with the image that Archie generated, click Use this image to add it to your post. However, if the image isn't what you are looking for, you can update any of the options listed above and have Archie generate a new image by clicking Regenerate or click Star over.
Please note: If you decide that you don't want to include the generated image in your post, or would like to use a different image, hover over the image and click Change to upload a new image or Remove (Bin icon) to delete the image.
How to edit a generated image
Once an image has been generated, you can edit the image by clicking the Edit tab at the top of the Image Studio. In the image editor, you will be given the following options:
Crop: You will be provided with multiple aspect ratios that work best with the social platform for your post. You can also select the Freeform option to manually crop the image. Click the Checkmark (✓) to confirm the changes.
Add text: Adds a text box to the image where you can add custom text. The text box can be repositioned and resized along with the following options:
Colour: Customize the color of your text. Your brand colors will be available by default, but you can customize the color by clicking on the Plus (+) button
Font (Aa): Choose between 6 different font types (Default, Source Sans, Montserrat, Playfair Display, Oswald, & Caveat)
Bold
Italic
Outline: Use the toggle to enable an outline around your text, and customize the color and thickness of the outline around your text. Your brand colors will be available by default, but you can customize the color by clicking on the Plus (+) button
Shadow: Use the toggle to enable a shadow behind your text, and use the slider to adjust the intensity of the shadow
Bin: Click the Bin icon to remove the text box from the image
Add image: Add a brand image from your Playbook, or click Upload an image to add a custom image. Images can be:
Repositioned: Click on the image and drag it
Resized: By clicking and dragging the circle at the bottom-right corner of the image, you can enlarge or shrink the image
Rotated: Click on the two curved arrows above the image to rotate the image
Please note: Clicking on the generated image will also allow you to Reposition, Resize, & Rotate it.
In the Archie text box below the generated image, if there are any changes that you would like to make to the image, you can describe them to Archie and then click Redraw to have Archie implement those changes
Once you have made the desired changes to the image, click Use this image to add it to your post
How to regenerate or refine a post using Archie
If a generated post does not meet your needs, you can ask Archie to iterate on the post without starting over.
Click on the "@" symbol next to the post or posts that you would like to refine to reference it in the Archie chat box
Type your feedback in Archie's text box. For example:
"Make it shorter and more conversational."
"Lead with a question instead of a statement."
"Adjust the tone" (more formal, more casual, shorter, longer, etc.)
Archie will regenerate the post based on your feedback.
How to edit a generated post
All posts generated by Archie are fully editable. You can open the post in the Composer to edit the post with the same options you would have when editing the post from your publishing calendar. More information on the publishing options available in the composer can be found here
To edit a generated post:
Click Edit in Composer (Pencil icon) to the right of the post
Make the necessary changes to your post
Click Save draft to apply your changes
Please note: Instagram posts generated by Archie require an image or a video to be published. For PDF, URL, Video, and Audio sources, you will either need to edit the post to add an image or video file, or you can generate an image by following the steps here
How to edit a video clip
Once you have generated a post, you can edit the video clip by clicking Edit clip at the bottom left of the video preview. When editing a clip, you will be able to select from the following options:
Under Ratio, you can choose from 5 ratios to export your video, and next to the ratio type is a list of the social networks that support that format. The available ratios are:
16:9 (Landscape): The supported networks are YouTube, LinkedIn, & X (Twitter)
9:16 (Vertical): The supported networks are TikTok, Instagram, & YouTube
4:3 (Standard): The supported network is Facebook
1:1 (Square): The supported networks are Instagram, Facebook, & X (Twitter)
4:5 (Portrait): The supported networks are Instagram & Facebook
Under Style, there are three tabs: Presets, Font, and Effects
The Presets tab lets you select a different subtitle preset
The Font tab lets you further customize the Text, Outline & Shadow, as well as the Emphasis color of your subtitles. These options include Font, Size, Weight, Text color, Uppercase, Italic, Outline color, Outline width, Shadow color, and Highlighted word color.
The Effects tab lets you customize the position of the subtitles in your video (Auto, Top, Middle, or Bottom), the number of lines (1, 2, or 3), Max words (1-12), and if there are any dead zones (None or Reels)
The Transcript tab allows you to preview and edit the text used for your subtitles with the following options:
Single-clicking on a word allows you to either Highlight the word or Hide from captions.
Double-clicking on a word allows you to edit it.
Clicking Speech cleanup highlights any filler words (e.g., um or uh) as well as any pauses. Clicking Remove all will remove these from the transcript.
Clicking Save changes will finalize your edits.
Please Note: Clicking on the subtitles in the preview window will allow you to manually adjust the position of the subtitles in the video by dragging and dropping the subtitle box. The size of the subtitle box can also be adjusted by clicking and dragging the edges.
How to use first comments for Call to Action links
For Facebook & LinkedIn posts, Archie can generate a first comment containing your CTA (Call to Action) link. This keeps the post body clean while still directing traffic to your target URL. A first comment is generated automatically for Facebook & LinkedIn posts based on the CTA link configured in your Playbook.
You can add or remove CTA links from your Playbook by:
Clicking on Playbooks
Hover over the Playbook that you would like to update and click the Pencil icon
Next to Audience and Goals, click the Pencil icon
Then scroll down to Call to Action and:
To remove a CTA link, click the X button to the right of the link
OrTo add a CTA link, click Add another URL and paste your link in the text box
Click Save changes at the bottom of the screen.
Please Note: The first comment feature applies to Facebook & LinkedIn posts only. Verify that your CTA link is entered in your Playbook before generating your posts.
Tips for better results
Be selective with ideas. Covering too many themes in one session produces less focused posts. Select one or two themes that are most relevant to your current campaign.
Complete your Playbook before generating. A clear goal, defined audience, and specified tone give Archie the context it needs to produce on-brand posts. Posts generated with an incomplete Playbook will require more editing.
Give specific feedback when iterating. Vague prompts produce vague revisions. The more specific your feedback when talking with Archie, the more accurate it's next draft will be.