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How to set up a link in bio page for an Instagram profile

Create and manage your PulseLink link in bio page by adding Instagram posts that direct followers to custom URLs!

Updated today

Agorapulse offers a link in bio feature called PulseLink, available for Instagram profiles. It allows you to create a customizable landing page that includes call-to-action buttons linking to any URLs, a grid layout of Instagram posts, or both. You can choose which posts to display on the grid directly in Agorapulse.
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Each element on the page can direct followers to a specific page on your website or another online resource, making it easy to promote the content that matters most. Information on adding a website or link to your bio is available on Instagram's help center.

In this article we will cover:

Please Note: Access to the PulseLink in Bio feature is available to users on the following subscription plans : Professional, Advanced, Custom. To upgrade your plan and access this feature, contact us here.

How to set up a PulseLink page

You can create one PulseLink in bio page per Instagram account.

Note: Only an Owner or Manager can create a PulseLink in bio page.

To set up a PulseLink in bio page for an Instagram profile:

  1. Click on your avatar on the bottom left of the screen

  2. Select Organization settings

  3. Click the PulseLink in Bio sub-menu

  4. Press + Create

  5. Under the Create a PulseLink Page heading, select the relevant Instagram profile from the drop-down menu

  6. Click Create page
    ​The PulseLink page will be saved and you will be taken to the PulseLink Page settings

  7. In the Header section:

    • (Optional) Upload a display picture

    • (Optional) Enter a Page Title

    • (Optional) Enter a Page Description

  8. In the Colors section:

    • Set the Background Color and Button Color using a HEX code or by selecting a color from the picker

  9. (Optional) Click + Add social icon, then choose a network (Facebook, Instagram, LinkedIn, Pinterest, TikTok, or X) and enter the corresponding Profile URL
    ​It is only possible to add profile per network

  10. (Optional) Click + Add button and add a Button Link and Button Label to insert a call-to-action on the PulseLink page

  11. Click Save when complete
    ​You will not be able to save if any required fields for added Social icons or Buttons are left blank

To edit or delete an existing PulseLink page, go to the PulseLink in Bio sub-menu in the Organization settings, click on the relevant page, make your changes and click Save, or select Delete PulseLink Page to delete it.


How manage Instagram posts on a PulseLink page

A PulseLink page is your Instagram link in bio landing page. It allows you to attach custom URLs to individual posts, directing followers to content such as product pages, articles, or external sites.
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You can add posts to a PulseLink page in two ways:

  • From the published post view in the Calendar

  • During post creation in the Publishing Composer

There is no limit to how many posts you can add to a PulseLink page.

How to add an Instagram post to a PulseLink page in the published post view

  1. Click on the Calendar icon in the left-hand navigation to open the Publishing Calendar

  2. Locate the published Instagram post
    ​Published posts are highlighted green

  3. Click the post to open the detailed post view

  4. Click on the Post Actions menu

  5. Select Create PulseLink in Bio Link

  6. Enter the URL that the post should redirect to when selected from the PulseLink page

  7. (Optional) Configure link tracking if required

  8. Click Save to add the post to your PulseLink page

How to add an Instagram post to a PulseLink page during post creation

When creating a post in the Publishing Composer:

  1. Select an Instagram profile that is linked to PulseLink page in the profile selector

  2. Upload media for your post

  3. Scroll down to the Instagram options section

  4. Toggle on PulseLink in bio

  5. Enter the URL that the post should redirect to when selected from the PulseLink page

  6. (Optional) Configure link tracking if required

  7. Complete the post and publish or schedule it as usual

How to edit or remove a PulseLink

To change or remove the link associated with an Instagram post on your PulseLink page:

  1. Click on the Calendar icon in the left-hand navigation to open the Publishing Calendar

  2. Locate the published Instagram post
    ​Published posts are highlighted green

  3. Click the post to open the detailed post view

  4. Click on the Post Actions menu

  5. Select Edit PulseLink in Bio Link

  6. To edit the PulseLink URL, make the changes and press Save
    ​To remove the PulseLink and remove the post from the PulseLink page, click Delete PulseLink

What does a PulseLink page look like?

To help you visualize this feature, we will use Agorapulse's PulseLink page as an example. You can view it here: https://pulselink.bio/agorapulse.
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Within Agorapulse's PulseLink page, you can find:

  • Customizable Header: At the top, include your brand's display picture, a page title (e.g., "Agorapulse | Social Media Management Tool"), and a short description.

  • Social Media Icons: Below the header, add clickable icons for your other social media profiles (like Facebook, LinkedIn, TikTok, X, YouTube, Pinterest) to drive traffic across platforms.

  • Prominent Call-to-Action Buttons: Feature customizable buttons with labels and links. These direct followers to key resources such as demo bookings, free trials, or specific product features (e.g., "Book a personalized demo," "Start a FREE 30-day trial").

  • Interactive Instagram Post Grid: A grid displays your selected Instagram posts. Each post is clickable and links to a unique URL, guiding followers from specific content directly to a relevant product page, article, or resource."

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