In the Stories - Performance section you'll see an overall summary of your stories' performance. We show all your own Stories - re-shared Stories are not listed as we're not able to sync them. We display data on:
Reach: number of unique Instagram accounts that have seen the story
Engagement: number of replies (comments) on the story *
Impressions: total number of times the story has been seen (not unique views)
Engagement rate per impression: Total engagement divided by total impressions
Engagement rate per reach: Total engagement divided by total reach
(* number of replies might be affected by the change in the Instagram API from December 2020 - learn more)
Clicking on the given story will take you to the detail view, with some additional metrics:
Taps back: number of taps to see this story's previous photo or video
Taps forward: number of taps to see this story's next photo or video
Exits: number of times someone exited the story
You can sort stories according to the chosen metric - just click on the column title to sort stories according to reach, engagement, etc. By default, stories are sorted chronologically.
For each metric we calculate the average - it's calculated as the arithmetic average of values from each Story that is listed.
You can export this content report into a .CSV file by clicking on the Orange Export button on the top right.
A few things to keep in mind:
Story metrics are only available for Stories with at least 5 viewers. If your Story doesn't get 5 viewers during the first 24 hours, there won't be any Insights for this Story
Story metrics are only calculated for the first 24 hours after publication
Story previews are no longer available after 24 hours
No additional metrics are captured when a Story is sent to Highlights or is archived
Syncing Story Insights can be a bit tricky, so we've made a small cheat sheet to help you understand:
