Agorapulse's pricing model is now based on pricing per user (PPU). Each plan is inclusive of one user and each additional user on the plan will cost the same as the first. This is explained in more detail here.

We have designed the plans so that you will get the right set of features to suit your specific needs as a cost effective price. If there are features you need that are not included in your plan, you should consider changing to another plan. More information about the inclusions of each plan are available here.

To clarify, you can add unlimited users to your plan, and the price for each user is the same as the first (the price will be dependent on the chosen subscription plan). You can also add extra social profiles without the need of upgrading to a higher plan.
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Extra social profiles can be added to all plans (except the Free plan). The cost to add another profile is:

If you have Twitter profiles, and you would like access to the Inbox, Fans & Followers and Reports features, you will need to purchase the Twitter Plus add-on. This costs $50 and is valid for up to 5 Twitter profiles.
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* You may pay in Euros, instead of USD - the currency is set automatically, based on your location

You can configure add-ons in the first step of the subscription process. The Subscription summary page allows you to choose your add-ons at the same time as you choose your plan. The final amount will be calculated accordingly, and you'll see it on right-hand side of the screen.

You can add or remove an add-on at any time through your Subscription settings. Any user with Owner or Manager-level permissions can make changes to the add-ons. The price for any add-on will be calculated at a pro-rated amount.

To make changes to your plan's add-ons, start by clicking on your profile picture in the bottom left of the screen - then click Subscription. Alternatively, select Organization settings --> Subscription to edit the add-ons you have. When finished, simply click on Update subscription. The changes will have immediate effect.

Owners and Managers can also find the option to purchase add-ons in different areas of the tool. Finding these options in context saves you time - so you don't have to leave the area of the tool you are in to purchase your add-ons. For example, when looking at your Team Settings, you can purchase another user seat whilst looking at your existing users. All without leaving the Team Settings landing page. You may even add the new user directly in your Team Settings configuration!

Purchasing add-ons in this way still has an immediate effect on your plan.