The Posts Insights report provides aggregated metrics for all posts that were published on a social profile within the selected reporting period. The Posts Insights report is available for Facebook, Instagram, Threads, LinkedIn, X (Twitter), TikTok, and YouTube profiles. This report can help to identify what type of content performs well and is most likely to generate user engagement.
In order to receive information on paid data, you must connect all relevant ad accounts. Take a look at our other articles for more information on exporting reports and selecting the reporting period.
Metrics listed in this article have been sourced from the relevant network's API, unless listed as Our calculation or Count from Inbox.
To access aggregated Posts Insights Report data across multiple social profiles, you can create a Custom Report. More information is available here.
Please Note: Reporting for X (Twitter) is only available with the X Plus add-on.
How to view the Posts Insights report
To view/access the Posts Insights report:
Click the Analytics icon from the left-hand navigation menu
Choose Reports
Select a social profile from the left-hand navigation menu under Social profiles
Click on the Posts insights at the top of the screen.
We will outline each section included in the Posts Insights report below, including what social networks and metrics are available per section.
Overview
The Overview section of the Posts Insights report provides quick insights into data related to published content within the selected reporting period.
This report is available for Facebook, Instagram, Threads, LinkedIn, X (Twitter), TikTok and YouTube.
Facebook
Metrics Available:
Published posts - Number of posts the Facebook Page has published within the selected reporting period
Posts Views - Number of times your page’s content has been viewed during the selected period
Posts engagement - Total number of reactions, comments, shares, clicks, and other clicks on published posts within the selected reporting period
Instagram
Metrics Available:
Published posts - Number of posts the Instagram account has published during the selected reporting period, including Stories
Posts views - Number of times your profile’s content has been viewed during the selected period (Our calculation), excludes stories
Posts Engagement - Total number of likes, saves, comments and shares on published posts within the selected reporting period (Our calculation), excludes stories
Threads
Threads
Metrics Available:
Published posts - Number of Posts the Threads profile has published during the selected reporting period.
Posts Views -Number of times your profile’s content has been viewed during the selected period
Posts engagement - Number of interactions (likes, replies, quote posts, & reposts) on your content within the selected reporting period ( Our calculation)
LinkedIn
Metrics Available:
Published posts - Number of posts published by the LinkedIn page within the selected reporting period
Posts impressions - Total number of Impressions on all posts published within the selected reporting period
Posts engagement - Total number of likes, comments, shares, and clicks for all posts published during the selected reporting period (Our calculation)
Please Note: Agorapulse syncs the Clicks metric for LinkedIn Company Profiles. This metric is not available for LinkedIn Personal Profiles and is not included in the Engagement calculation.
X (Twitter)
X (Twitter)
Metrics Available:
Published posts - Number of posts published on the X profile within the selected reporting period
Total views- Number of times your profile’s content has been viewed during the selected period
Posts engagement - Total number of user interactions (including likes, reposts, replies, follows, clicks, etc.) for posts published within the selected reporting period
TikTok
TikTok
Metrics Available:
Published posts - Number of posts published on the TikTok account within the selected reporting period
Posts views - Number of times your profile’s content has been viewed during the selected period
Posts engagement - Sum of likes, comments, and shares on TikTok posts published during the selected reporting period (Our calculation)
YouTube
YouTube
Metrics Available
Videos - Number of YouTube videos published within the selected reporting period
Posts views - Total number of times a video published within the selected reporting period was viewed
Posts engagement - Sum of Likes, Dislikes, Comments, Shares, Videos added and removed from a playlist, Subscribers gained and Subscribers lost on videos published within the selected reporting period
Publishing
The Publishing section of the Posts insights report provides a breakdown of post-type and the number of posts published on a daily interval within the selected reporting period. You have to hover over the bar graph in order to view results on a daily interval.
This report is available for Facebook, Instagram, Threads, LinkedIn, X (Twitter), and TikTok.
Facebook
Metrics Available
Statuses - Number of Status-type posts the Page has published during the selected reporting period
Links- Number of Link-type posts the page has published during the selected reporting period
Photos - Number of Photo-type posts the page has published during the selected reporting period.
Videos - Number of Video-type posts the page has published during the selected reporting period.
Total posts - Status + Link + Photo + Videos (Our calculation)
Instagram
Metrics Available:
Stories - Number of Stories published during the selected reporting period
Carousels - Number of Carousel-type posts published during the selected reporting period
Images - Number of Image-type posts published during the selected reporting period
Reels - Number of Reels published during the selected reporting period
Videos - Number of Video-type posts published during the selected reporting period
Total posts published - Image + Video + Carousel + Story + Reels (Our calculation)
Threads
Threads
Metrics Available:
Texts - Number of posts containing only text published during the selected reporting period
Photos - Number of Photo-type posts the page has published during the selected reporting period.
Videos - Number of Video-type posts the page has published during the selected reporting period.
Carousels - Number of Carousel-type posts published during the selected reporting period
Total posts published - Text + Photo + Carousels + Videos (Our calculation)
LinkedIn
Metrics Available
Links- Number of Link-type posts the page has published during the selected reporting period
Pictures - Number of Image-type posts published during the selected reporting period
Carousels - Number of Carousel-type multi-image posts published during the selected reporting period
Videos - Number of Video-type posts the page has published during the selected reporting period.
Text - Number of posts containing only text published during the selected reporting period
Documents - Number of Document-type posts (PDF) published during the selected reporting period
Total posts published - Links + Pictures + Carousels + Videos + Text (Our calculation)
X (Twitter)
X (Twitter)
Metrics Available
Texts - Number of posts (tweets) containing only text published during the selected reporting period
Links - Number of posts (tweets) containing a link and published during the selected reporting period.
Photos - The number of posts (tweets) containing photos published during the selected reporting period.
Videos - The number of posts (tweets) containing videos published during the selected reporting period.
Carousels - The number of posts (tweets) containing multiple images published during the selected reporting period.
Total posts published - Text + Link + Photos + Videos + Carousels (Our calculation)
TikTok
TikTok
Metrics Available
Photos - The number of posts containing photos published during the selected reporting period.
Videos - The number of posts containing videos published during the selected reporting period.
Total videos published - The number of videos published during the selected reporting period.
Videos
The Videos section of the Posts Insights report provides a breakdown of videos published on a daily interval for YouTube channels within the selected reporting period. You have to hover over the bar graph in order to view results on a daily interval.
This report is only available for YouTube.
YouTube
YouTube
Metrics available:
The number of posts containing videos published during the selected reporting period.
Total videos published - Number of videos published within the selected reporting period
Best content
The Best content section of the Posts Insights report highlights the best performing content published within the selected reporting period. You may display results based on chosen criteria, which is selectable in the Sort per drop-down on the top-right of the section.
The Best content section will display the top 3 results in line with the selected sorting criteria. The metrics displayed will be lifetime metrics for the post and will not be filtered for the specific reporting range.
This report is available for Facebook, Instagram, Instagram Stories, LinkedIn, X (Twitter), TikTok, and YouTube.
Facebook
Metrics Available
Views - Total number of times the post was viewed by users
Reach - Number of unique users who viewed the content
Engagement - Total number of user interactions with the content (including clicks, likes, comments, shares, etc.)
Total Clicks - Link Clicks + Photo Clicks + Video Clicks + Other Clicks
Other Clicks - Number of clicks on areas of content excluding main links (e.g., profile, hashtags)
Engagement Rate per view - Engagement divided by Total Views (Our calculation)
Engagement Rate per Reach - Engagement divided by Total Reach (Our calculation)
Instagram
Metrics Available
Views - Total number of times the video was viewed by users
Reach - Number of unique users who viewed the content
Engagement - Total number of interactions (likes, comments, saves, shares)
Likes - Number of unique Instagram accounts that have liked the post
Comments - Number of comments on the post
Saved - Number of unique Instagram accounts that have saved the post.
Engagement rate per View - Engagement divided by Total Views x 100 (Our calculation)
Engagement rate per Reach - Engagement divided by Total Reach x 100 (Our calculation)
Instagram Stories
Instagram Stories
Metrics Available
Views - Number of times the Instagram story has been viewed (includes repeat views)
Reach - Number of unique Instagram users that have seen the Instagram story
Engagement - Number of replies to the Instagram story (Due to privacy regulations, users from Europe and Japan will not be counted for this metric)
Engagement rate per View - Engagement divided by Total Views x 100 (Our calculation)
Engagement rate per Reach - Engagement divided by Total Reach x 100 (Our calculation)
LinkedIn
Metrics Available
Impressions - Number of times the content was displayed on LinkedIn
Reach - Number of unique users who viewed the content
Engagement - Total number of likes, comments, shares, and clicks on the post
Likes - Number of likes on the post
Comments - Number of comments on the post
Shares - Number of times the post was shared
Clicks - Total number of clicks on the content (excluding likes, comments, and shares)
Engagement rate per Impression - Engagement (Clicks, Likes, Shares, Comments) divided by Impressions x 100 (Our calculation)
Engagement rate per Reach - Engagement divided by Reach x 100 (Our calculation)
Please Note: Agorapulse syncs the Clicks metric for LinkedIn Company Profiles. This metric is not available for LinkedIn Personal Profiles and is not included in the Engagement calculation.
X (Twitter)
X (Twitter)
Metrics Available
Impressions - Number of times a post was displayed to users on X
Engagement - Total number of user interactions with your post (including likes, reposts, replies, follows, clicks, etc.)
Likes - The total number of likes on the post
Replies - The total number of replies (retweets) on the published posts
Reposts - The total number of times the post was reposted by X users
Quote posts - The total number of times the post was reposted by a user with additional comments
Engagement rate per Impression - Engagement divided by Impressions x 100 (Our calculation)
TikTok
TikTok
Metrics Available
Views - Total number of times the video was viewed by users
Reach - Total number of unique users who viewed a post
Engagement - Sum of Likes + Comments + Shares (Our calculation)
Engagement rate per View - Engagement divided by Views x 100 (Our calculation)
Engagement rate per Reach - Engagement divided by Reach x 100 (Our calculation)
Video replays - Number of times the video was replayed after the initial view
Video watched fully - Number of times the video was viewed from start to finish without skipping
Completion rate - Average time people spent watching the video over the total video duration
YouTube
YouTube
Metrics Available
Video views - Total number of times the video was viewed by users on YouTube
Engagement - Likes + Dislikes + Comments + Shares + Videos Added to a Playlist + Subscribers Gained (Our calculation)
Likes - Number of likes received on the video
Dislikes - Number of dislikes received on the video
Comments- Number of comments received on the video
Shares - Number of times the video was shared through YouTube’s native share options
Videos added to playlists - Total number of times the video was added to any user playlist, including "Watch Later" or custom lists
Subscribers gained - Number of subscribers acquired as a result of views on the video
Posts Performance
The Posts Performance section provides valuable insights into performance metrics for published content across different social media platforms, and is available for Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and YouTube profiles. This section offers insights on a per-post basis for all posts that were published on the relevant social profile within the selected reporting period.
Please Note: It is possible to view the Sum or Average of all cumulative metrics at the bottom of the screen. You can toggle between each option by clicking Average or Sum.
The report may extend beyond the visible screen. Scroll in any direction to explore all metrics.
Below, you'll find an outline of the available metrics for each social network.
Facebook
Metrics available:
Profile: The social profile that the post was published to
Organic Views: Number of times the content was displayed organically within the post's lifetime
Paid Views: Number of times a boosted post was displayed to users within the post's lifetime
Total Views: Total number of times the content was displayed (Paid + Organic) within the post's lifetime
Organic Reach: Number of unique users who viewed the content organically within the post's lifetime
Paid Reach: Number of unique users who viewed boosted content within the post's lifetime
Total Reach: Total number of unique users who viewed your content within the post's lifetime
Engagement: Total number of user interactions with the content (sum of clicks, likes, comments, shares, etc.) within the post's lifetime
Reactions: The number of reactions on posts within the post's lifetime
Comments: Number of user comments on your content within the post's lifetime
Shares: Number of times content was shared within the post's lifetime
Organic Clicks:
Paid Clicks:
Total Clicks: Link clicks + Photo clicks + Video clicks + Other clicks.
Organic Link Clicks: The number of times your link was clicked organically within the post's lifetime
Paid Link Clicks: The number of times boosted link content has been clicked within the post's lifetime
Total Link Clicks: The number of times a link in a post was clicked within the post's lifetime
Organic Photo Clicks: The number of times your photo was clicked organically within the post's lifetime
Paid Photo Clicks: The number of times boosted photo content has been clicked within the post's lifetime
Total Photo Clicks: The number of times a Photo in a post was clicked within the post's lifetime
Please note: Due to an API deprecation, Agorapulse can no longer provide an organic/paid breakdown for individual Facebook post-level reach metrics. Total Reach and Clicks (Total Clicks, Total Link Clicks, & Total Photo Clicks only) remain available and reflect the Total Reach/Clicks (organic + paid) for each post as long as an ad account is connected. More information on this deprecation is available here.
Video Clicks: The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.
Other Clicks: Number of clicks on areas of content excluding main links (e.g., profile, hashtags) within the post's lifetime
Engagement Rate per View: Engagement divided by Total Views (Our calculation) x 100 within the post's lifetime
Engagement rate per reach: Engagement divided by Total Reach x 100 (Our calculation) within the post's lifetime
Organic Video Views: Number of times video or Reel content has been viewed organically within the post's lifetime
Paid Video Views: Number of times boosted video or Reel content has been viewed within the post's lifetime
Total Video Views: Total Number of times video or Reel content (Paid + Organic) has been viewed within the post's lifetime
Average Time Watched: Average duration viewers spent watching a video within the post's lifetime
Average time watched percent: Average percentage of the video watched by viewers within the post's lifetime
Label: The Agorapulse label applied to the post
Content type: The type of post that was published (i.e., photo, video, text)
Please note: The Posts Performance section for Facebook includes results for both organic and boosted posts. Performance data for paid ads is available in the Meta Ads Report.
Instagram
Metrics available:
Profile: The social profile that the post was published to
Organic Views: Number of times content was viewed organically—3+ seconds for videos (includes repeat views) and all screen appearances for non-videos (photos/images and carousels) within the post's lifetime
Paid Views: Number of times content was viewed via boosted promotion—3+ seconds for videos (includes repeat views) and all screen appearances for non-videos (photos/images and carousels) within the post's lifetime
Total Views: Organic Views + Paid Views (Our calculation)
Organic Reach: Number of unique users who viewed the content organically within the post's lifetime
Paid Reach: Number of unique users who viewed boosted content within the post's lifetime
Total Reach: Organic Reach + Paid Reach (Our calculation)
Organic Engagement: Total interactions (likes, comments, saves, shares) on content viewed organically within the post's lifetime
Paid Engagement: Total interactions (likes, comments, saves, shares) on content viewed through boosted promotion within the post's lifetime
Total Engagement: Organic Engagement + Paid Engagement (Our calculation)
Organic Likes: Number of likes received on content that was viewed organically within the post's lifetime
Paid Likes: Number of likes received on content that was viewed via boosted promotion within the post's lifetime
Likes: Organic Likes + Paid Likes (Our calculation)
Organic Comments: Number of comments left on content that was viewed organically within the post's lifetime
Paid Comments: Number of comments left on content that was viewed via boosted promotion within the post's lifetime
Total Comments: Organic Comments + Paid Comments (Our calculation)
Please note: For the Instagram Content Performance section, comments include the account's own comments and any deleted comments.
Organic Shares: Number of times the content was shared after being viewed organically within the post's lifetime
Paid Shares: Number of times the content was shared after being viewed via boosted promotion within the post's lifetime
Total Shares: Organic Shares + Paid Shares (Our calculation)
Organic Saved: Number of times users saved content that was viewed organically within the post's lifetime
Paid Saved: Number of times users saved content that was viewed via boosted promotion within the post's lifetime
Total Saves: Organic Saves + Paid Saves (Our calculation)
Organic Engagement Rate per View: Organic Engagement divided by Organic Views x 100 (Our calculation)
Paid Engagement Rate per View: Paid Engagement divided by Paid Views x 100 (Our calculation)
Total Engagement Rate per View: Total Engagement divided by Total Views x 100 (Our calculation)
Organic Engagement Rate per Reach: Organic Engagement divided by Organic Reach x 100 (Our calculation)
Paid Engagement Rate per Reach: Paid Engagement divided by Paid Reach x 100 (Our calculation)
Total Engagement Rate per Reach: Total Engagement divided by Total Reach x 100 (Our calculation)
Organic Average Watch Time: Average amount of time users spent watching video content that was viewed organically within the post's lifetime
Paid Average Watch Time: Average amount of time users spent watching video content that was viewed through boosted promotion within the post's lifetime
Total Average Watch Time: [(Organic Average Watch Time x Organic Views) + (Paid Average Watch Time x Paid Views)] divided by (Organic Views + Paid Views) (Our calculation)
Label: The Agorapulse label applied to the post
Content type: The type of post that was published (i.e., photo, video)
Please note: Instagram paid metrics include all paid results from boost posts across Meta placements (Facebook, Instagram, Audience Network, etc.), not just results generated on Instagram.
Threads
Threads
Metrics available:
Profile: The social profile that the post was published to
Views: Number of times your post has been viewed during the post's lifetime
Engagement: Number of interactions (likes, replies, quote posts, & reposts) on your content within the post's lifetime
Likes: Number of users who liked your post within the post's lifetime
Replies: Number of replies on a published post within the post's lifetime
Reposts: Number of times users reposted your post within the post's lifetime
Quote posts: Number of times users reposted your post with added commentary within the post's lifetime
Engagement rate per view: Engagement divided by Total Views x 100 (Our calculation)
Labels: The Agorapulse labels applied to the post
Content type: The type of post that was published (i.e., photo, video, text)
LinkedIn (Company pages)
LinkedIn (Company pages)
Metrics available:
Profile: The social profile that the post was published to
Organic Impressions: Number of times your content was displayed organically on LinkedIn within the post's lifetime
Paid Impressions: Number of times your content was displayed via ads on LinkedIn within the post's lifetime
Total Impressions: Organic Impressions + Paid Impressions (Our calculation)
Organic Reach: Number of unique users who viewed your content organically within the post's lifetime
Paid Reach: Number of unique users who viewed your paid content during the post's lifetime
Total Reach: Organic Reach + Paid Reach (Our calculation)
Organic Engagement: Total interactions (likes, comments, clicks, & shares) on organic content within the post's lifetime
Paid Engagement: Total interactions (likes, comments, clicks, & shares) on paid content within the post's lifetime
Total Engagement: Organic Engagement + Paid Engagement (Our calculation)
Organic Likes: Number of users who liked your organic content within the post's lifetime
Paid Likes: Number of users who liked your paid content within the post's lifetime
Likes: Organic Likes + Paid Likes (Our calculation)
Organic Comments: Number of user comments on your organic content within the post's lifetime
Paid Comments: Number of user comments on your paid content within the post's lifetime
Total Comments: Organic Comments + Paid Comments (Our calculation)
Organic Shares: Number of times your organic content was shared by users within the post's lifetime
Paid Shares: Number of times your paid content was shared by users within the post's lifetime
Total Shares: Organic Shares + Paid Likes (Our calculation)
Organic Clicks: Total number of clicks on your organic content (excluding likes, comments, and shares) within the post's lifetime
Paid Clicks: Total number of clicks on your paid content (excluding likes, comments, and shares) within the post's lifetime
Total Clicks: Organic Clicks + Paid Clicks (Our calculation)
Organic Engagement Rate per Impression: Organic Engagement divided by Organic Impressions x 100 (Our calculation)
Paid Engagement Rate per Impression: Paid Engagement divided by Paid Impressions x 100 (Our calculation)
Total Engagement Rate per Impression: Total Engagement divided by Total Impressions x 100 (Our calculation)
Organic Engagement Rate per Reach: Organic Engagement divided by Organic Reach x 100 (Our calculation)
Paid Engagement Rate per Reach: Paid Engagement divided by Paid Reach x 100 (Our calculation)
Total Engagement Rate per Reach: Total Engagement divided by Total Reach x 100 (Our calculation)
Organic Video Views: Number of times a video on an organic post was viewed for at least 3 seconds within the post's lifetime
Paid Video Views: Number of times a video on a paid post was viewed for at least 3 seconds within the post's lifetime
Total Video Views: Organic video views + Paid video views (Our calculation)
Label: The Agorapulse labels applied to the post
Content type: The type of post that was published (i.e., photo, video, text)
LinkedIn (Personal pages)
LinkedIn (Personal pages)
Metrics available:
Profile: The social profile that the post was published to
Impressions: Number of times your content was displayed on LinkedIn within the post's lifetime
Reach: Number of unique users who viewed your content within the post's lifetime
Engagement: Total interactions (likes, comments, & shares) on your content within the post's lifetime
Likes: Number of users who liked your content within the post's lifetime
Comments: Number of user comments on your content within the post's lifetime
Engagement rate per impression: Engagement divided by Impressions x 100 (Our calculation)
Engagement rate per reach: Engagement divided by Reach x 100 (Our calculation)
Video views: Number of times a video on a post was viewed for at least 3 seconds within the post's lifetime
Labels: The Agorapulse labels applied to the post
Content type: The type of post that was published (i.e., photo, video, text)
X (Twitter)
X (Twitter)
Metrics available:
Profile: The social profile that the post was published to
Impressions: Number of times a post was displayed to users on X within the post's lifetime
Engagement: Total number of user interactions with your post (including likes, reposts, replies, follows, clicks, etc.) within the post's lifetime
Likes: Number of times users liked a post within the post's lifetime
Replies: Number of direct responses or comments on a post within the post's lifetime
Reposts: Number of times users reposted (retweeted) a post within the post's lifetime
Quote Posts: Number of times users reposted a post with added commentary within the post's lifetime
Engagement Rate per Impressions: Engagement divided by Impressions x 100 (Our calculation)
Video Views: Number of times a video within a post was viewed for at least 2 seconds with 50% of the video player in view within the post's lifetime
Label: The Agorapulse label applied to the post
Content type: The type of post that was published (i.e., photo, video, text)
TikTok
TikTok
Metrics available:
Profile: The social profile that the post was published to
Views: Total number of times the post was displayed to users on TikTok within the post's lifetime
Reach: Total number of unique users who viewed a post within the post's lifetime
Engagement: Likes + Comments + Shares (Our calculation)
Likes: Number of users who liked your post within the post's lifetime
Comments: Number of user comments left on your content within the post's lifetime
Shares: Number of times your content was shared by users within the post's lifetime
Engagement Rate per View: Engagement divided by Impressions x 100 (Our calculation)
Engagement Rate per Reach: Engagement divided by Reach x 100 (Our calculation)
Video Replays: Number of times the video was replayed after the initial view within the post's lifetime
Video Watched Fully: Number of times the video was viewed from start to finish without skipping within the post's lifetime
Completion Rate: Percentage of the video that viewers watched on average within the post's lifetime
Full Video Watched Rate: Percentage of viewers who watched the full video
Label: The Agorapulse label applied to the post
Content type: The type of post that was published (i.e., photo, video)
YouTube
YouTube
Metrics available:
Profile: The social profile that the post was published to
Video Views: Total number of times the video was watched by users on YouTube within the post's lifetime
Engagement: Likes + Dislikes + Comments + Shares + Videos Added to a Playlist + Videos Removed from a Playlist + Subscribers Gained + Subscribers Lost (Our calculation)
Likes: Total number of likes by signed-in users within the post's lifetime
Dislikes: Total number of dislikes by signed-in users within the post's lifetime
Comments: Total number of published comments on the video within the post's lifetime
Shares: Total number of times the video was shared through YouTube’s native share options within the post's lifetime
Videos Added to a Playlist: Total number of times the video was added to any user playlist including "Watch Later" or custom lists within the post's lifetime
Videos Removed from a Playlist: Total number of times the video was removed from any user playlist within the post's lifetime
Subscribers Gained: Number of subscribers acquired as a result of views on the video within the post's lifetime
Subscribers Lost: Number of subscribers lost after watching the video within the post's lifetime
Average Time Watched Percent: Average portion of the video watched by viewers expressed as a percentage within the post's lifetime (Our calculation)
Label: The Agorapulse label applied to the post
Content type: The type of post that was published (i.e., video)
Posts Performance (Stories)
The Stories Posts Performance section provides insights into performance metrics for Stories published on Facebook and Instagram. This section offers per-post insights for all posts published on the relevant social profile within the selected reporting period.
The report may extend beyond the visible screen. Scroll in any direction to explore all metrics.
Below, you'll find an outline of the available Story metrics for each social network.
Facebook
Metrics available:
Profile: The social profile that the story was published to
Views: The number of times the story has been viewed
Reach: The number of unique accounts that saw the story
Engagement: Total number of reactions, replies, and shares on the story
Reactions: Number of reactions left on the story
Replies: Number of replies received on the story (sent as private messages)
Shares: Number of times the story was shared
Engagement rate per view: Engagement divided by views
Engagement rate per reach: Engagement divided by reach
Content type: The type of post that was published (e.g. Story).
Instagram
Metrics available:
Profile: The social profile that the story was published to
Views: Number of times an Instagram story has been viewed (includes repeat views)
Reach: Number of unique Instagram users that have seen the story
Engagement: Number of replies to the Instagram story (Due to privacy regulations, users from Europe and Japan will not be counted for this metric)
Engagement Rate per View: Engagement divided by Views x 100 (Our calculation)
Engagement Rate per Reach: Engagement divided by Reach (Our calculation)
Taps Exit: Number of times someone exited the story
Taps Forward: Number of taps to see this story's proceeding photo or video
Taps Back: Number of taps to see this story's preceding photo or video
Swipes Forward: Number of times a user swiped to the next story
Label: The Agorapulse label applied to the post
Content type: The type of post that was published (e.g. Story))
Recommendations
The Recommendations section of the Posts Insights report displays the day of the week and time of day that users are most engaged based on published posts within the selected reporting period.
This report is available for Facebook, Instagram, Threads, LinkedIn, X (Twitter), TikTok and YouTube.
Best post type to publish
The Best date and time to publish section of the Posts Insights report provides insight into what post-types users are most likely to engage with, and displays results based on individual engagement metrics.
This report is available for Facebook, Instagram, Threads, LinkedIn, X (Twitter), and TikTok
Best label to use
The Best label to use section of the Posts Insights report provides insight into publishing label effectiveness by measuring user engagement for posts published within the selected reporting period.
This report is available for Facebook, Instagram, Threads, LinkedIn, X (Twitter), TikTok, and YouTube.
