The AI Summary is an AI-powered summary designed to save you time and add context to your reporting. Available in single-profile reports and Report Studio, it transforms raw data into a clear narrative by surfacing the most important results, identifying what caused performance changes, and suggesting actionable next steps.
Please Note: For single reports, the AI Summary is available to users on a Standard, Professional, Advanced, or Custom subscription plan.
How to generate an AI Summary for Single Reports
After navigating to the Reports feature, you may generate an AI Summary by following these steps:
Choose a social profile from the left-hand menu and select a date range
Click the Generate summary icon
The AI Summary will appear in a pop-up
Note: To generate a summary for a new period, update the date range and click Generate summary again.
What is included in the AI Summary?
The content of the AI Summary adapts to the type of report and the selected network. Each Summary is organized under three sections to make results easy to review and share. These sections include:
Key Performance Summary
This section highlights the most important metrics for the selected profile and date range. It includes:
A summary of metrics such as Engagement, Impressions, and Audience Growth
Comparisons with the previous reporting period
Root cause explanations for significant changes (for example, a viral post, changes in posting frequency, or shifts in content format)
Indications when data is not available for a metric
Competitive Analysis
This section compares your profile to competitors. It includes:
Engagement per post, content volume, and audience size
Identification of gaps and opportunities, such as lower posting frequency or weaker engagement compared to competitors
Insights only when comparative data is available
Actionable Recommendations
This section provides guidance for improving results. It includes:
At least one tactical and one strategic recommendation
Concrete steps such as increasing posting frequency, experimenting with new content formats, or replicating high-performing posts
Suggestions designed to shape future strategy and improve performance over time
Data Limits for the AI Summary
To ensure reliable performance of the AI Summary:
For reports longer than two months, data is aggregated:
Reporting periods of 2–6 months are grouped by 3-day intervals
Reporting periods of 6–12 months are grouped by week
If a report contains more than 50 posts, only 50 will be analyzed (the 25 most recent and the 25 oldest)
How to export an AI Summary for Single Reports
The AI Summary may be added to a report export. To add the AI Summary to a report export:
Configure the report and click the orange Export icon
Select PDF live preview (currently the only export option compatible with the AI Summary)
Enable the toggle next to Include AI summary in PDF report
Follow the steps here to customize your export
Click Send PDF
You will receive the report by email. The AI Summary will appear as the first section.
Please Note: The AI Summary will not be included in automatic scheduled report exports.
How to generate an AI Summary for Report Studio
Agorapulse offers an AI Summary for Report Studio and is available for your created reports.
Please Note: AI Summary for Report Studio is available to users on an Advanced or Custom subscription plan. If you would like to change your plan to access this feature, feel free to reach out to us here.
After navigating to the Reports feature, you may generate an AI Summary for Report Studio by following these steps:
Select your created report under Report Studio from the left-hand menu.
Select the date range
Click the Generate summary icon
Note: If the widgets added to your report aren't supported by the AI Summary, Generate summary will be greyed out.The AI Summary will appear in a pop-up
Note: To generate a summary for a new period, update the date range and click Generate summary again.
What is included in the Report Studio AI Summary?
The content of the Report Studio AI Summary is organized into three sections to make the results easy to review and share.
Key Findings
This section provides a summary of the social media portfolio's performance. It includes:
Follower Growth, Engagement, Impressions, Publishing Volume, and Root Causes
Summarizing overall performance trends
Highlighting major portfolio-wide changes (positive and negative).
Trends & Correlations
This section provides a more detailed analysis of reporting metric trends. It includes:
Top Performers, Underperformers, Performance vs Portfolio Average, and Actionable Outliers
Identifies top and bottom performers, and provides additional insight into what corresponded to these changes
Strategic Recommendations
This section provides guidance for improving results and includes:
Up to three recommendations that focus on high-impact areas. These suggestions help with Effort Allocation, Attention Prioritization, and Performance Optimization.
How to export an AI Summary for Report Studio
To include the AI Summary in your export:
From the Reports feature, select your report under Report Studio that you want to export
Click on Export at the top right of the screen
Enable the toggle next to Include AI summary in PDF report
Follow the steps here to customize your export
Click Export PDF
AI Summary limitations
The AI Summary only provides a summary of metrics within the Audience report for Report Studio and Single reports.
The AI summary provides a general overview of your reports, and cannot pinpoint specific posts that caused the increase in your metrics.
If more than 50 posts exist within the selected period, the AI Summary analyzes only the 25 oldest and 25 newest posts.
For long reports:
2–6 month periods are aggregated in 3-day intervals.
6–12 month periods are aggregated weekly.