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Organization AI Context explained

Refine the tone of Agorapulse's AI features

Updated over a week ago

Organization Context provides your company’s unique identity and communication style to Agorapulse’s AI Writing Assistant and AI Report Summary. Your Organization Context tells the AI who you are, what you care about, and how you want to communicate. The clearer your context, the more accurate, brand-aligned, and useful the AI’s outputs will be.

In this article, we will cover:

Please Note: Organization Context is available depending on the subscription plan you have. If you would like to change your plan to access this feature, feel free to reach out to us here. The AI Writing Assistant is not available to users on a free trial.


What uses Organization AI Context?

By defining your brand voice, target audience, and key messages, Organization Context ensures that outputs from the following Agorapulse AI features are aligned with your organization:

  • AI Writing Assistant: Generates on-brand text suggestions that follow your organization’s tone, rules, and guidelines

    • The Writing Assistant will always prioritize your Organization Context over any custom prompt. Users cannot override the set rules.

    • When opening the Writing Assistant, context can be disabled by clicking Disable Context. The context will re-enable automatically the next time the Writing Assistant is opened.

  • AI Report Summary: Produces context-aware summaries and recommendations tailored to your brand identity in both single and custom reports. These enhanced summaries are also included in PDF and scheduled exports.

    • Report summaries automatically apply your Organization Context to recommendations, explanations, and tone.

    • If no context is set, the Report Summary falls back to a generic summary and displays a suggestion to set or refresh context.


How to enable Organization AI Context

To set the tone of the AI Writing Assistant and AI Report Summary, you will first need to add the context that you would like these features to follow. To do this, you can either use the Organization AI Context configuration wizard, which will generate context for your organization based on the information that you enter, or you can enter your Organization AI Context manually.
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How to use the Organization AI Context wizard

To set up your Organization AI Context using our configuration wizard, you will need to:

  1. Click the avatar on the bottom-left of the screen

  2. Select Organization settings

  3. Select the AI Configuration sub-menu

  4. Under Need help writing context, click Configure your AI Context

  5. This will open the AI Context configuration window, which will allow you to enter the following information to enhance the precision of your context:

    • Company website

    • Industry type

    • (Optional) Brand type (Single or Multiple brand)

    • (Optional) Competitors
      ​Note: You can click the Trash can icon next to Brand type and Tone of voice to remove these sections.

  6. Click Validate & go to next step

  7. On the next screen, under Advanced instructions, you can enter information that you might find important to mention to help define in more detail your organization or company (e.g., use of hashtags, intent in your posts, objectives)
    ​Note: If you have existing context for your company, this can also be added here, and it will be updated with the instructions you have shared

  8. Click Generate context

After clicking Generate context, the information that you had entered in the AI Context configuration wizard will be used to create an identity and communication style for Agorapulse’s AI features. From this text box, you can edit the generated context to add additional context or remove context that doesn't fit with your brand.
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By clicking on Source used, you can preview a breakdown of the information that you had entered during the AI context creation wizard. If you notice any information that needs to be updated, you can click Edit information to update this information and generate new context.

How to manually configure your AI Context

To set up your AI context manually, you will need to:

  1. Select Start from scratch under the AI Configuration sub-menu

  2. Click the toggle to enable AI Context

  3. In the text box, add context for our AI to help define your company’s identity and communication style

  4. Click Save changes

Please Note: Only Owners, Co-owners, and Managers can create, edit, or disable the Organization Context.

How to disable Organization AI Context

To disable Organization Context:

  1. Click the avatar on the bottom-left of the screen

  2. Select Organization Settings

  3. Click the AI Configuration sub-menu

  4. Under Organization AI Context, use the toggle to disable Organization Context

  5. Click Save changes

How to write Organization AI Context

Your Organization Context tells the AI who you are, what you care about, and how you want to communicate. The clearer your context, the more accurate, brand-aligned, and useful the AI’s outputs will be.

There are two ways to approach creating context:

  • Basic context: Great for single brands (retailers, broadcasters, nonprofits, etc.).

  • Layered context: Great for agencies or teams managing multiple brands/clients across many channels.
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Basic Context (single brand)

If you are managing a single brand, you will want to set up a single organization-wide context.
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Below is an example of how to best format context for single brands:

Organization Profile

  • Industry: Retail, home goods

  • Goal: Drive seasonal promotions and increase loyalty

  • Audience: Families, homeowners, gift buyers

Tone & Style

  • Friendly, approachable, helpful

  • Short and clear in customer-facing content

Constraints

  • Always mention the return policy in replies

  • Avoid jargon or overly technical language

Glossary

  • SKU = Stock Keeping Unit

  • Loyalty Club = “HomePoints”
    ​

Layered context (agencies & multi-brand teams)

If you are an agency or manage multiple brands, you should layer your context:

  1. Organization (agency-wide): Your master rules — who you are, your services, shared values, and industry terms.

  2. Client Contexts: Each client gets a profile, brand voice, audience, dos/don’ts, and a unique glossary.

  3. Channel-Specific Adaptations: Adjust tone by platform (e.g., TikTok playful, LinkedIn professional).

When the AI creates content, it combines this information to ensure outputs are always on-brand, client-specific, and platform-appropriate.

Note: You can copy the following template into your Organization Context field and fill in the relevant details to help get you and your team started:
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​**Organization Profile** We are a [industry/type of organization] with [size or scope]. Our main goal is [primary goal]. Our target audience is [who you serve].

**Tone & Style** We want our communication to sound [tone: e.g., friendly, professional, playful]. On [platform/channel], we prefer [style].

**Constraints & Policies** Always [key rule or requirement]. Never [things to avoid]. We must comply with [specific regulations/brand rules].

**Glossary / Terminology** [Term] = [definition]

Best practices

  • Be specific (e.g., “We serve mid-market SaaS companies” instead of “We serve businesses”).

  • Keep it concise (1–2 sentences per section is enough).

  • Review quarterly to keep things fresh.

  • When creating context, think of it as “what a new team member needs to know on day one.”

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