Organization Context provides your company’s unique identity and communication style to Agorapulse’s AI Writing Assistant and AI Report Summary. Your Organization Context tells the AI who you are, what you care about, and how you want to communicate. The clearer your context, the more accurate, brand-aligned, and useful the AI’s outputs will be.
In this article, we will cover:
Please Note: Organization Context is available depending on the subscription plan you have. If you would like to change your plan to access this feature, feel free to reach out to us here. The AI Writing Assistant is not available to users on a free trial.
How to use Organization Context
By defining your brand voice, target audience, and key messages, Organization Context ensures that outputs from the following Agorapulse AI features are aligned with your organization:
AI Writing Assistant: Generates on-brand text suggestions that follow your organization’s tone, rules, and guidelines
The Writing Assistant will always prioritize your Organization Context over any custom prompt. Users cannot override the set rules.
When opening the Writing Assistant, context can be disabled by clicking Disable Context. The context will re-enable automatically the next time the Writing Assistant is opened.
AI Report Summary: Produces context-aware summaries and recommendations tailored to your brand identity in both single and custom reports. These enhanced summaries are also included in PDF and scheduled exports.
Report summaries automatically apply your Organization Context to recommendations, explanations, and tone.
If no context is set, the Report Summary falls back to a generic summary and displays a suggestion to set or refresh context.
How to enable Organization Context
To set the tone of the AI Writing Assistant and AI Report Summary, you will first need to add the context that you would like these features to follow. To do this, you will need to:
Go to Organization settings
Under the General tab, the section for Organization Context will be at the top
Click Edit context
In the context field, enter details such as:
Brand voice
Target audience
Words or phrases to avoid
Use the toggle to enable context
Click Save Context
Your Organization Context is now stored and will automatically apply to the AI Writing Assistant and AI Report Summary.
Please Note: Only Owners, Co-owners, and Managers can create, edit, or disable the Organization Context.
How to disable Organization Context
To disable Organization Context:
Click the avatar on the bottom-left of the screen
Select Organization Settings
Select the General sub-menu
Next to Edit Context, use the toggle to disable Organization Context.
How to write Organization Context
Your Organization Context tells the AI who you are, what you care about, and how you want to communicate. The clearer your context, the more accurate, brand-aligned, and useful the AI’s outputs will be.
There are two ways to approach creating context:
Basic context: Great for single brands (retailers, broadcasters, nonprofits, etc.).
Layered context: Great for agencies or teams managing multiple brands/clients across many channels.
Basic Context (single brand)
If you are managing a single brand, you will want to set up a single organization-wide context.
Below is an example of how to best format context for single brands:
Organization Profile
Industry: Retail, home goods
Goal: Drive seasonal promotions and increase loyalty
Audience: Families, homeowners, gift buyers
Tone & Style
Friendly, approachable, helpful
Short and clear in customer-facing content
Constraints
Always mention the return policy in replies
Avoid jargon or overly technical language
Glossary
SKU = Stock Keeping Unit
Loyalty Club = “HomePoints”
Layered context (agencies & multi-brand teams)
If you are an agency or manage multiple brands, you should layer your context:
Organization (agency-wide): Your master rules — who you are, your services, shared values, and industry terms.
Client Contexts: Each client gets a profile, brand voice, audience, dos/don’ts, and a unique glossary.
Channel-Specific Adaptations: Adjust tone by platform (e.g., TikTok playful, LinkedIn professional).
When the AI creates content, it combines this information to ensure outputs are always on-brand, client-specific, and platform-appropriate.
Note: You can copy the following template into your Organization Context field and fill in the relevant details to help get you and your team started:
**Organization Profile** We are a [industry/type of organization] with [size or scope]. Our main goal is [primary goal]. Our target audience is [who you serve].
**Tone & Style** We want our communication to sound [tone: e.g., friendly, professional, playful]. On [platform/channel], we prefer [style].
**Constraints & Policies** Always [key rule or requirement]. Never [things to avoid]. We must comply with [specific regulations/brand rules].
**Glossary / Terminology** [Term] = [definition]
Best practices
Be specific (e.g., “We serve mid-market SaaS companies” instead of “We serve businesses”).
Keep it concise (1–2 sentences per section is enough).
Review quarterly to keep things fresh.
When creating context, think of it as “what a new team member needs to know on day one.”