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How to manage link previews

Learn how to manage and customize link previews!

Updated over a week ago

A link preview refers to the visual summary automatically generated when a link is added to a post. It includes the title, description and thumbnail image extracted from the metadata of the linked web page.
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When a link is pasted into the Your post field in the Publishing Composer, a link preview is generated automatically. The link preview will remain even if the URL is removed, unless it is manually deleted.

Links may be shortened and tracked by following the steps here.
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This article outlines:

Please Note: Link previews are not supported on Instagram, YouTube or TikTok. On unsupported networks, links are published as plain text without a preview.


How to edit a link preview

Editing a link preview is only available on Facebook when the domain associated with the link is verified in Meta Business Manager. Without domain verification, the title, description, and thumbnail cannot be modified. To verify your domain for Facebook, refer to Meta's domain verification documentation.
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Link preview editing is not available on X (Twitter) or Threads. Previews on these platforms are generated automatically, and the title, description, and thumbnail cannot be modified.
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How to edit the title, description and thumbnail of a link preview

The title, description and thumbnail of a link preview can be edited by replacing what was automatically generated from the metadata of the link.


To edit the title, description and thumbnail of a link preview in the Publishing Composer:

  1. Paste a URL into the Your post field

  2. The link preview will display in the Link attachment section

  3. Enter a new title in the Title text box

  4. Enter a new description in the Description text box

  5. To change the link preview thumbnail
    Click the + icon next to the current thumbnail
    Upload an image from your Library, Computer or Canva

Follow the steps in this article to complete the post creation and scheduling process.

Note: To customize the link image when publishing to X (Twitter) or Threads, paste the link into the Your post field, remove the link preview, and upload your image in the Your media section to create an image-type post with the link in the caption.

How to delete a link preview

To delete a link preview in the Publishing Composer:

  1. Click the trash icon next to the Link attachment heading

  2. Click Yes, Delete

  3. The preview will be removed and the URL will remain in the Your post field as plain text

Note: The link preview will remain if the URL is removed from the Your post field, unless it is manually removed using the steps above.

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