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Technical limits of Instagram direct publishing
Technical limits of Instagram direct publishing
Updated this week

Instagram direct publishing on professional accounts (Business/Creator) is a great improvement, however, there are a couple of technical limitations you should be aware of. Based on the official docs, we list the most important limitations here:

Images

The image must:

  • be within a 4:5 to 1.91:1 aspect ratio range

  • have a minimum resolution of 150x150px (lower resolutions will be scaled up to minimum requirements)

  • have a maximum resolution of 1920x1080px (higher resolutions will be scaled down to maximum requirements)

  • JPEG file format

Note: It's not possible to customize the image with Instagram filters - customizing images with Instagram filters is only possible when publishing via the Instagram mobile app

Transparent .PNG files - transparent pixels are going to be "converted" into black pixels - this is a limitation of the Instagram API

Videos

  • between 16:9 and 4:5 aspect ratio

  • have a maximum resolution of 1920px (horizontal)

  • MOV and MP4 file formats

  • Duration: min 3 seconds/max 59 seconds

Reels

  • min aspect ratio 0.1:1/max aspect ratio 10:1. Recommended: 9:16

  • have a maximum resolution of 1920px(vertical)

  • 3GP, DAT, M2TS, M4V, MKV, MOD, MOV, MP4, MPE, MPEG4, NSV, OGM, OGV, QT, TOD file formats

  • Duration: min 3 seconds/max 15 minutes (Recommended duration: 5s - 90s)

Note: It is possible to publish Reels longer than 89sec. However, Reels with a duration between 89sec - 15 minutes long will not appear in the Instagram Reels tab. We display a warning about this when you create the post. More on publishing Instagram Reels here.

Stories

  • min aspect ratio is 0.1:1/max10:1. Recommend 9:16 to avoid cropping or blank space

  • have a maximum resolution of 1920px(vertical)

  • MOV or MP4

  • Duration: 3 seconds minimum, 60 seconds maximum

  • File size: 100MB maximum

To see all image & video specifications for publishing in Agorapulse, see our help center article.

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