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How to create an Advocacy campaign

Create a campaign to share links and post with internal or external advocates.

Updated this week

The Agorapulse Advocacy feature enables you to create targeted campaigns with internal or external advocates, designed for either content distribution or engagement with existing posts. Each campaign can be customized based on the content source and the specific objective you want to achieve.

Agorapulse supports two types of Advocacy campaigns, depending on the source of the content and the desired engagement method. You can find out how to create each of these types of campaigns below.

For instructions on how to view or manage an advocacy campaign, take a look at this support article.

This article explains:

Please Note: Only Owners or Managers have the ability to access the Advocacy feature.


How to create a link campaign in Advocacy

A link campaign is created directly in the Advocacy feature and is used to distribute an external URL, such as a blog article, landing page, or press release. Advocates receive an email containing the link and up to five optional copy variations.
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Advocates can then publish the content to their own social media profiles using built-in share buttons. This method is recommended when the content being promoted does not originate from within Agorapulse.
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To create an advocacy link campaign from the Advocacy feature:

  1. Click Create campaign
    ​If this is the first campaign on the account, click Create a new campaign

  2. Enter a Campaign title, Campaign description and add a Campaign cover image
    ​These fields are visible to advocates and should describe the purpose and context of the campaign

  3. (Optional) Click Set an End date to define when the campaign page will no longer be accessible to advocates

  4. (Optional) Enter Internal notes
    ​These are only visible to Owners and Managers and are not shown to advocates

  5. Click Next to proceed

  6. Paste the external URL in the Link you want to share field

  7. Enter a Copy suggestion and add up to 5 by clicking Add another copy suggestion
    ​Copy suggestions are prewritten captions that advocates can use when sharing the link. You can add multiple copy suggestions to support multiple languages or encourage campaign diversity.

  8. Click Next

  9. In the Audience step, select individual advocates or a Distribution list
    ​You may follow these instructions to add advocates or to create a distribution list

  10. Click Next to proceed

  11. Review the campaign preview

  12. Click Start campaign or click Save as draft to complete the setup later

  13. Select Send the emails to notify advocates once the campaign is launched

Note: Agorapulse automatically appends a unique UTM parameter to all shared links. Custom UTM configuration is not currently available.

How to create a post campaign in Advocacy

A post campaign is created from the Publishing Composer or the Published Post View. Advocates are invited to engage directly with the post by liking, commenting, or sharing. This method should be used when the objective is to increase reach and engagement on an existing social post.

Please Note: Advocacy post campaigns are only available when the post is scheduled to a single profile on a single publishing date, or if it was published via Agorapulse.

You can create a post campaign in the Publishing Composer whilst creating a post or after opening a scheduled post from the Publishing Calendar. To create a post campaign from the Publishing Composer:

  1. Click the No campaign icon at the bottom of the Publishing Composer

  2. In the pop-up, enter a Campaign title and Campaign description
    ​These fields are visible to advocates and should describe the purpose and context of the campaign

  3. (Optional) Enter an End date to define when the campaign page will no longer be accessible to advocates

  4. Select one or more distribution lists from the drop-down menu
    ​You may follow these instructions to add advocates or to create a distribution list

  5. Click Save

  6. Complete and schedule the post as usual
    ​Emails are triggered to advocates once the associated post has been published successfully

You can also create a post campaign from the published post view. To create a post campaign from a published post:

  1. Open the Publishing Calendar

  2. Click a post that was published via Agorapulse

  3. Click the Post Actions menu, then Create Advocacy campaign

  4. In the pop-up, enter a Campaign title and Campaign description
    ​These fields are visible to advocates and should describe the purpose and context of the campaign

  5. (Optional) Enter an End date to define when the campaign page will no longer be accessible to advocates

  6. Select one or more distribution lists from the drop-down menu
    ​You may follow these instructions to add advocates or to create a distribution list

  7. Click Launch campaign
    ​The campaign will become Active immediately and will remain accessible until the defined end date

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