The Agorapulse Advocacy feature allows you to create campaigns directly from the composer. You can also share your scheduled and published posts directly to your advocates so they can help boost your content.
This feature is available no matter the post type (image, video, Reel etc).
Please note:
This is only available when the post is scheduled on only one social profile and only one date.
For published posts, this is only available for posts that were published via Agorapulse.
Create an Advocacy Campaign from the Composer
If you want to add a post to an Advocacy Campaign from the composer click on the No campaign button at the bottom of the composer screen. This will allow you to create a new campaign for this post.
You can also create campaigns directly in the Advocacy feature. You can learn more about this feature and how to do this in this article.
Note: Only Owners or Managers have the ability to access the Advocacy option and therefore you must have either of these roles to create/manage campaigns.
Advocacy Campaign Settings
The Advocacy Campaign Settings dialog box has a few settings:
Campaign name - give a name to your campaign so that it can be identified in the Advocacy section of the tool
Campaign description - give a description of the campaign
End date - give a date for the advocacy campaign to end
Select lists - this allows you to choose the list of advocates to send the campaign Note: Only Owners or Managers have the ability to access the Advocacy option and therefore you must have either of these roles to create/manage campaigns. to. If you have not created any advocate lists you can learn more about creating lists of advocates in this article.
Once all the options have been completed click the Save button.
Then you can finish composing your post and set a schedule publishing date & time.
Viewing the draft campaign
Once you have followed the steps above and scheduled your post, you will be able to view the campaign in the Advocacy feature section.
While the post is scheduled the campaign will be in the Draft section. Once the post is published, the campaign will be Active until the End date that was selected in the options.
Create a Campaign from a Scheduled post
Open the post from the calendar or the publishing list.
Then click on the No campaign button at the bottom of the composer screen. Follow the steps above to create the campaign.
Create a Campaign from a Published post
Open the already published post from the calendar or the publishing list.
The No campaign button is at the bottom right of the screen next to the duplicate post button.
You can then create the campaign settings - follow the steps here.
Your campaign will be Active immediately until the end date you have selected. You can view the progress of the campaign in the Advocacy feature.
Viewing your Campaign in Advocacy
You can view your campaigns in the Advocacy feature.
Clicking on the campaign, in the list, will show you more details. There are 3 tabs, showing an Overview of the campaign, the Performance of the campaign, as well as the Audience list.
The information in each tab is explained in detail in this article.
What will your Advocates see?
To learn more about what your Advocates see when you send a campaign, head over to this article.